Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 98

Social Media Tools Media Lead Scoring 98

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Vision Edge Marketing

FEBRUARY 20, 2024

Correlations and Relationships : Insights often involve recognizing correlations or relationships between variables that were not apparent initially. An analysis of the data finds a correlation between marketing spend during specific campaigns or periods coincides with a noticeable uptick in new sales.

Business 197

Business Correlation Validation Allocation 197

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Marketers and the ROI of Social Media. Most agencies (57.8

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Scoring 144

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. Unfortunately, social media has changed the way we interact with people. We can’t seem to get off social media. Can you imagine that?

Social Media 128

Social Media Media Correlation Social Networks 128

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

Social Media 123

Social Media Tools Campaigns Media 123

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet. Measurement(s).

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Goodish Agency

OCTOBER 12, 2021

So let’s discuss social media influencer marketing and the immense benefits it has for modern-day brands! In its core, influencer marketing is a form of social media marketing which uses product mentions and endorsements from influencers (also known as people who have a dedicated social media following) to promote their products/services.

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Guest post by Francesco Montesanto. The reason?

Social Media 143

Social Media Media Marketing Management Allocation 143

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. But you already know that.

Social Media 144

Social Media Business Media Profiling 144

Optinmonster

MARCH 22, 2024

” He goes on to say that rather than spending endless amounts of time sifting through low-quality comments on his blog, he now has time to build meaningful relationships with individuals on social media. What they found about the correlation between blog posts and views/links was fascinating.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 73

Work Management Marketing Management Social Media Service 73

Brightedge

FEBRUARY 25, 2022

Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. What’s more, social media metrics allow you to demonstrate a clear return on investment (ROI) from social media spend. Why Are Social Media Metrics Important.

Social Media 96

Social Media Cost Per Click Media CTR 96

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But is it a crisis?

Business 354

Business Work Management Correlation Cable 354

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. How do customers use social media for support?

Social Media 107

Social Media Statistics Marketing Management Ideal Customer Profiles 107

Conductor

JUNE 29, 2021

Conductor partner Talkwalker, in collaboration with Trust Insights, published an original research paper examining this conundrum, and solving it with the power of artificial intelligence and social media conversational data. Every day on social media billions of conversations on millions of topics are taking place.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Conductor

FEBRUARY 9, 2022

Today more than ever, the worlds of search engine optimization (SEO) and social media are blending together. You might turn to social media channels like Facebook to search for local restaurants. Social media and SEO integration make perfect sense. You can also use social media cues to inform your SEO strategy.

Social Media 111

Social Media SEO Media Lead Scoring 111

Brandpoint

FEBRUARY 21, 2023

A chance to diversify your media channel mix In the last few years, we’ve seen some major changes in the way the world interacts with brands and media on the internet. With this distribution enhancement, you’ll be able to add a new type of web placement to your media channel mix.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Navigate the Channel

JUNE 14, 2021

One common area where a lot of building materials companies struggle is with growing a social media presence. Lead generation through social media is actually a lot easier than you might think. Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms.

Social Media 65

Social Media Ad Building Media FAQ 65

Vision Edge Marketing

FEBRUARY 1, 2022

Social media platforms like LinkedIn, Twitter, and Facebook provide their own metrics regarding your account activity and engagement. By applying AI to website, email, and social media metrics, these tools turn raw data into useful insights and actionable intelligence available to almost anyone. Entry Level AI Marketing Tools.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

LEADership

OCTOBER 31, 2014

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Provide other media such as images and videos. Social media definitely gives your SEO efforts a boost! How has Google changed in 2014? Do focus on good content.

Correlation 40

Correlation SEO Google Long Tail Marketing 40

Convince & Convert

MARCH 7, 2024

Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. Few marketers used AI for lead scoring (23%) and social media listening (7%). Now, the use of AI by marketers for social media listening has tripled, and lead scoring is expected to double in the year ahead.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. goes toward fees to ad-tech intermediaries.

Studies 94

Studies Paid Search Agency Ads Correlation 94

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 156

Social Media Media Ad brokers Twitter 156

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Consistently post your content on social media or send email newsletter to generate traffic to your content.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Martech

SEPTEMBER 14, 2022

Avoiding correlations to discover real causes. The key to answering this is avoid conclusions based on correlations. Everyone knows that correlation does not imply causation,” said Franca. We need to understand in which situations a correlation is actually causal.”. Where did that number come from? And why is that right?

Marketing AI 94

Marketing AI Correlation Loyalty Paid Search Agency 94

SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

Modern B2B

MARCH 28, 2024

From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets. One of the key advantages of AI is its ability to uncover patterns and correlations.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Walker Sands

FEBRUARY 10, 2020

Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. While there’s no word yet that other platforms like Twitter or LinkedIn will follow suit, this test is a reminder that there isn’t a single metric that can show success on social media.

Social Media 40

Social Media Media Effectiveness Correlation 40

Biznology

APRIL 6, 2018

Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. Desktop browsers rule. Source: Vidyard. Size matters not at all.

Trends 158

Trends Video Marketing Correlation Business 158

Marketing Craftmanship

MARCH 7, 2016

The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this month’s publication of a research study conducted by the respected marketing firm, Peppercomm. The risks of social media really do outweigh their benefits. Reason #2: Your compliance guy is correct.

Social Media 100

Social Media Work Management Marketing Management Media 100

Webbiquity

JANUARY 30, 2018

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225