Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014


As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Provide other media such as images and videos. Social media definitely gives your SEO efforts a boost!

Why every business needs a social media business audit


Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Here are nine steps to audit your social media channels and identify areas to improve.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

marketing Research Social Media TechnologyAt the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

What is a keyword ontology?


If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. Social media managers often don’t know what keywords are most relevant to their brands.

Business video trends worth noting in 2018


Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video.

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Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Social media helps build branded traffic and provides more exposure for content, which can result in more links.”. When it comes to the top channels for companies that invest in SEO, 94 percent cited social media.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Social Media / Social Networking. Social Media B2B ). Social Media B2B ).

48 Ways to Measure Social Media Success


Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

Why Social Media is WRONG for Asset Managers

Marketing Craftmanship

The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this month’s publication of a research study conducted by the respected marketing firm, Peppercomm. The risks of social media really do outweigh their benefits.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. b2b social media

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. Social media is the new PR.

Mythbusting in the Social Media Echochamber

Digital B2B Marketing

Here are three recent examples that have been widely shared in B2B and social media discussions. Correlation is not causation. Arguing that businesses with Social CMOs are more successful just establishes correlation.

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5

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How To Use Social Media To Convert More B2B Leads With Daniel Kushner


One of the biggest challenges B2B marketers face is measuring the success of social media marketing. On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. billion was spent last year on social media marketing. But what about social media?

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads!

Social media becoming increasingly important in regards to link building


One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. There have been multiple studies that show a correlation between social signals and ranking. Social media can help in this regard.

24 reasons SEO and social media are inextricably linked


22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media.

How to Benchmark Your Hospital on Social Media


Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Social Media and C-Level Executives.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

Is social media all the market research you need?


In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Internet Marketing Business Digital marketing Digital media Focus group market research marketing Marketing and Advertising social media

Mission Impossible? Measuring B2B Social Media ROI

Marketing Action

Social media is not easy to measure. A Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing ” shows that that top performers are twice as likely as everyone else to use social media in inbound and outbound marketing.

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

Users can pick the level they prefer and have the system generate an optimal media plan. This is important because marketers may have never seen it all loaded and correlated. Those companies typically gain a 15 to 20% increase in media efficiency.

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. Role of the CMO CMO content marketing social media

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How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste


How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste from Chad Pollitt. There’re only 10 spots on the first page of Google and social media has universally and massively reduced organic visibility for brands.

Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Social Media

How to Build the Perfect B2B Social Media Strategy


B2B marketing on social media might seem like a tough challenge. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable. With these insights, I formulate a B2B social media strategy.

The 5 Biggest Social Media Lessons HubSpot Learned in 2017


We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017.

How to Rise Above Social Media Algorithms

Sprout Social

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great.

We don’t need a social media ROI model


The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

How do you optimize paid media?


How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. That would allow us to bid the right media on the right time avoiding overlap. Image by None via CrunchBase.

Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website.

Is Social Media Killing Brands?


I was at Content Marketing World, sitting in on a morning keynote, quietly sipping my coffee when I heard the keynote presenter , the "father of integrated marketing," say, "Social media is probably killing brands.". According to Schultz, mass media used to be how brands were developed.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW


People have a lot of feelings about social media. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Social media [sometimes] becomes too much," she said.

The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. Social Media Is Now a Majority Mobile Experience. Marketing Social Media

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Tips for Using Imagery in B2B Social Media Marketing

Hinge Marketing

Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand, which in turn means growing their business. So the question might then become, how to create effective social media ? Social Media

Want More Engagement on Social Media? Here's How Often You Should Publish [New Data]


was correct in his assessment, then increasing the number of social media posts you publish per week should have a positive effect on overall engagement levels. If there were a correlation, those dotted blue and orange lines would follow a similar pattern. Social Media

Later, Haters! How Social Media Management Can Defeat Internet Trolls

Content Standard

While conventional social media management wisdom advises “don’t feed the trolls,” brands and publishers are becoming more sophisticated in their approaches to trolls and hateful invective. Dealing with trolls is a tricky part of social media management.