Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These concerns were driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 164

CMO Demand Generation Business Correlation 164

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. So, what metrics should marketers report on ? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. What about results?

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Most agencies (57.8 percent) use engagement metrics to gauge their ROI.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. More companies need to start collecting data on the I, which is less common and more difficult.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Marketing Insider Group

MARCH 28, 2023

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Identify patterns, correlations, and trends among the resulting segments. Work across channels. Offer incentives. Make sure to put this down on paper!

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Learn more about the capabilities and benefits of this critical technology by downloading our free report. There is no standard model for an identity graph.

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Champion Communications

FEBRUARY 8, 2023

Well, the issue seems to be down to a lack of understanding about the value of PR. CEOs: What’s the point? Almost all the CEOs (96%) surveyed claimed that they see PR as a cost centre rather than a revenue generator. So, what’s creating this tension? The misalignment works both ways. Trying to sell new services to existing clients?

PR 62

PR Research B2B CMO 62

chiefmartech

JANUARY 18, 2022

Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. It correlates inversely with the number of compliance officers on staff, I hypothesize.). In fact, since both are correlated with the size of the business, small to enterprise, there are plenty of other explanations.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. What do we mean?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Dig deeper: How to measure content marketing ROI and ROE. Email marketing software decreased to 68% from 75% the previous year. Why we care.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

JULY 29, 2020

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey.

Google 93

Google Paper Validation Correlation 93

FMG Suite

NOVEMBER 21, 2022

Winners of The San Diego Union-Tribune’s Top Workplaces Award were determined by a researched-backed 24-question survey designed to measure employee engagement and satisfaction. We believe that a company’s success is directly correlated with employee satisfaction and the overall health of its culture.

Customer Satisfaction 52

Customer Satisfaction Correlation Customer Surveys Organic Leads 52

Webbiquity

AUGUST 21, 2018

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. We compiled the data into the Lean Business Report, in which we told the story of how the Lean movement is spreading across and transforming some of the world’s largest organizations—often, one high-performing team at a time.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. 63% of video marketers say that the number of video views is one of the metrics by which they measure the ROI on their video content. Key takeaway: Video views are the most common measure to determine a video’s effectiveness.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. But don’t let all that strategizing go to waste.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. Download the 2017 Growth Drivers Report to find out.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Content Standard

JANUARY 22, 2018

This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). According to a new @Skyword survey, 87% of visionary marketers put content marketing at the core of their marketing team. Download the complete report: bit.ly/InsidetheCMC. Full report here: bit.ly/InsidetheCMC.

Statistics 95

Statistics Research Top of Funnel Content Marketing 95

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. How To Measure The Value of Advocate Marketing. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Seismic

MARCH 22, 2021

Today we released the findings from our research in the Seismic Annual Sales Enablement Benchmark Report (2021): Decoding the Best Practices of Visionaries. In this blog post, I’ll share some of my primary takeaways from the report. Among the survey’s respondents, 95% of companies have a dedicated sales enablement team.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

B2B Marketing Directions

MARCH 26, 2023

As part of the research for Account-Based Growth , Burgess and Shercliff surveyed 65 B2B companies. Ninety-two percent of the survey respondents reported having some kind of "top account" program. Customer profitability wasn't among the top five selection criteria identified by the survey respondents.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Allocation Marketing Management 52

Madison Logic

OCTOBER 18, 2023

Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. Why does measuring account-based marketing matter? • Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Circle Studio

OCTOBER 26, 2017

The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments.

Social Media 138

Social Media ROI Media Correlation 138

Martech Advisor

AUGUST 30, 2019

In this article, we discuss: Enlightening insights from Clearlink’s recent survey. Learn More: How to Successfully Measure Customer Satisfaction Using Sophisticated Yet Uncomplicated Tech. Net Promoter Score surveys are often distributed immediately after the purchase experience – before the product consumption stage.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87