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How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.

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How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions.