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How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

MARCH 14, 2013

Lacks insight into synergy of tactics, no correlations or connections. A great way to measure the true impact of a particular marketing program is to test the effectiveness of that initiative against a well-formed control group by comparing the two groups’ results. Full Market Mix Modeling. Test and Control Groups.

Multi-Touch Attribution 48
Multi-Touch Attribution Budget Programs ROI Sales Management 48
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