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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. The increase in paid spend correlated with a surge in email sign-ups.

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

  As if there were a social reservoir that has been untapped for many decades and social technology serving as the key to open the locks of the reservoir. .    As if there were a social reservoir that has been untapped for many decades and social technology serving as the key to open the locks of the reservoir.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. You can connect with Kelsey on Twitter , G+ , or LinkedIn.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

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The 7 Most Important Ranking Factors in 2019

Single Grain

Finally, while Google doesn’t actually count social interaction as a direct ranking factor, it does play into branding and thus there is a direct correlation between social sharing and higher rankings. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. Social Signals.