Hubspot

NOVEMBER 20, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs. Clients aren’t buying like they used to.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Sprout Social

AUGUST 17, 2022

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. The platform tracks interactions, engagements and content performance.

Social Media 123

Social Media Tools Campaigns Media 123

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

JUNE 1, 2021

Here, I spoke with HubSpot employees and managers to determine the soft skills required to be a good employee in any role, to ensure you're earning some of those perks we discussed earlier. A positive and solutions-focused attitude. Employees enjoy working around people who are positive and solutions-focused when challenges arise.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Hubspot 84

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Once you know what kind of content your target audience is looking for, use calls to action to generate leads and position your company as the solution to their problems.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. The top challenge manufacturing marketers face with measuring content performance is difficulty integrating/correlating data across multiple platforms (48%).

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Sales Engine

FEBRUARY 11, 2016

How many times have you heard the losing Football Coach take the blame for a disappointing or underperforming team by saying, “I take full responsibility for the team’s performance and I need to do a better job putting the players in a position to win the game ? So who’s job is it really to put the players in a position to win the game?

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

How many times have you heard the losing Football Coach take the blame for a disappointing or underperforming team by saying, “I take full responsibility for the team’s performance and I need to do a better job putting the players in a position to win the game ? So who’s job is it really to put the players in a position to win the game?

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Metadata

DECEMBER 1, 2021

Hubspot – “Inbound Marketing”. Why study Hubspot: They saw how marketing was shifting. Hubspot made the expense of mass cold calling, outbound marketing, and traditional advertising a thing of the past with engagement tactics that drive consumers in. Listen to Udi Ledergor from Gong on the B2B Category Creators Podcast.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. And what’s the secret sauce to SEO success?

Link Building 106

Link Building Advertising Agencies Ad Building Tips 106

ABM in Action

MAY 18, 2023

Jodi Cerretani: There’s no formal evidence of how it started, but from my vantage point, it seems that the companies who are most adamant about killing off the MQL are ex-alumni of marketing automation companies, such as HubSpot and Marketo. I also noticed that a lot of folks who focus on the metrics of the funnel started to do the math.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

SmartBug Media

JULY 25, 2023

AI-powered tools can rapidly sift through vast amounts of data, pinpointing trends, patterns, and correlations that might go unnoticed by the human eye. says, "I've tried ChatGPT for email subject lines, Visla for video creation, and AI in HubSpot to help me remove duplicate contacts." This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

APRIL 9, 2018

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. If you choose an excel sheet, you’ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts.

Hubspot 101

Hubspot Advertising Funnels Correlation Budget Programs 101

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Marketing Insider Group

NOVEMBER 9, 2020

Brands are showing a commitment to content marketing with substantial dollars, but are they really getting positive returns? For us, Hubspot sort of competes with us on content, but not in any way in the real market. Opportunity is a correlation between volume and competition. Image: ANA. Next, we leverage keyword research.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

ClearVoice

FEBRUARY 2, 2024

Analytics and performance metrics: The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84 percent). Which increases productivity and fosters a positive workplace culture. We recommend HubSpot.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Sprout Social

MAY 20, 2021

Companies then add up the “promoters” (positive) and “detractors” (negatives) to come up with a score. Maintain a positive environment that discourages hectic “hustle” culture. Companies with positive, strength-based cultures retain more employees and create better outcomes as a result.

Work Management 128

Work Management Customer Surveys Marketing Management Customer Satisfaction 128

Hubspot

MARCH 2, 2020

Today, I work with a diverse team to develop creative content for the HubSpot Blog. To me, HubSpot symbolizes what researchers call the "workplace of the future."But But HubSpot isn't the only workplace changing to support a more modern idea of work. Clearly -- and luckily -- workplaces have drastically changed. Think about it?

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Hubspot

AUGUST 21, 2023

Here, the sales rep keeps it simple by focusing on introducing themselves, establishing rapport with the prospect, and using a positioning statement. Use a positioning statement. A positioning statement shows your prospect that you work with similar companies and understand their challenges. Now, it's all about them!

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Sales Engine

FEBRUARY 25, 2016

Obviously, I’m drawing a correlation to today’s buyer journey. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

SmartBug Media

DECEMBER 6, 2018

The main goal of these in-depth articles is to outrank competing articles for search engine ranking position by providing more complete answers to searcher questions. Content Length: Articles of 2,000+ words correlate to higher Google SERP. Long-form content pieces are comprehensive articles that explore one topic in its entirety.

Industry CMS 84

Industry CMS Lead Scoring Lead Ranking CMS Development 84

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

JUNE 21, 2018

Greg Fung , a HubSpot sales rep, keeps a list of wins and losses in an Evernote document that he refers to when he’s having a bad day. Multiple studies have shown that happiness is closely correlated with job performance , and of course, happiness is closely tied to our personal health as well. Do something that makes you happy.

Correlation 101

Correlation Budget Programs Course Paper 101

Hubspot

DECEMBER 14, 2017

A meta-analysis of 35 studies that surveyed 4,000 salespeople found almost zero correlation (a statistically insignificant 0.07) between extraversion and sales performance. There are zero sales positions where a rep can get away with never having to speak to a customer. What makes extroverts good at sales?

Correlation 99

Correlation Studies Statistics Hubspot 99

Hubspot

JULY 13, 2023

The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. See you onboard!

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

DiscoverOrg

JANUARY 29, 2019

This allows prospects to not feel challenged by what you’re saying and they’re more likely to respond positively. If a target account has X CRM, X Marketing Automation System, and an outreach tool like Outreach or Tellwise, this tech stack is highly correlated to sophisticated team,” says Hays. We don’t need another.”

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Optinmonster

DECEMBER 2, 2019

Low bounce rates correlate with higher rankings on Google. Backlinko also found that shorter URLs rank better than long URLs and that there’s a small correlation between keyword in the title tag and high search result rankings. The #1 ranking position for mobile is also powerful. Content Marketing and SEO Statistics.

Statistics 80

Statistics Paid Content Traffic SEO 80

nDash

JUNE 28, 2022

According to Hubspot, 83% of marketers report shifting away from traditional SEO tactics in favor of creating in-depth content. We see everyone adopting cookie-cutter review posts attempting to address pain points while positioning their product or service as the obvious choice. Then, position your brand as a genuine solution.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

MAY 2, 2018

But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? Instead, you’ll want to mention something about the company and culture in correlation to your interest in finance.

Impressions 77

Impressions Examples Work Management Marketing Management 77

Hubspot

OCTOBER 9, 2019

Besides purchasing in-person or online sales programs, you can take free certification courses through vendors like HubSpot Academy or Sales Engine. In this blog by Michael Pici, a vice president of business operations at HubSpot, he recommends roleplay exercises include: Dealing with extreme situations. Overcoming common objections.

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

nDash

JUNE 28, 2022

According to Hubspot, 83% of marketers report shifting away from traditional SEO tactics in favor of creating content with depth. We see everyone adopting cookie-cutter review posts attempting to address pain points while positioning their product or service as the obvious choice. The real value comes from somewhere deeper.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

JUNE 7, 2017

Specifically, they looked at how language associated with these emotions correlated with the number of users who converted on a page. 1) In the Travel Industry, Keep Language Positive. 1) In the Travel Industry, Keep Language Positive. Download the full report here , or check out some of the juicy insights below. The caveat?

Landing Pages 76

Landing Pages Copywriting Conversion Correlation 76

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ABM Agency

MAY 26, 2023

HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles. HubSpot offers great examples of personalized content marketing campaigns. Leads generated: Track how many leads are being generated through your ABM efforts, as this directly correlates with potential sales opportunities.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Marketing Insider Group

JANUARY 29, 2013

Your goal: shoot for any positive number! And I believe there will be a proven correlation between high share of conversations, high conversions and high ROMI. Earlier this month, Hubspot’s CMO, Mike Volpe, published this cheat sheet on The 6 Marketing Metrics Your CEO Wants To See. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Hubspot

JANUARY 9, 2020

During the initiative, Google's overall platform began a series of updates that correlated with major shifts in the company's way of thinking about user experiences. Aside from all the positive data, Google Discover is symbolic of where the internet, search engines, and most other online platforms are going.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. This makes prospects feel as though the company understands their position and is invested in their success. HubSpot Marketing Hub. Download eBook. ABM requires marketing and sales to be in alignment. Metadata.io.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98