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Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Increases in web traffic can directly correlate to increases in revenue.

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Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Hubspot

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.". Do the panelists have a positive outlook on how that will ultimately play out?

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. have shown correlations with increased social signals and a jump in ranking. What kind of sites are ranking first? case studies.

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. We do that here at HubSpot, actually. Holy cow, you guys!) because it is.