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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. With these numbers you will be able to demonstrate improvements and declinations and ultimately be able to correlate your efforts with these results.”.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

How to Target Generation Z in B2B Marketing

KoMarketing Associates

For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website. They use product recognition technology to search for a product using the smartphone camera. b2b marketing for generation z.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ).

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Organic: Traffic from search engine results that is earned, not paid. Originally written on June 10, 2016.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

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Integrated Marketing is back–it’s the new SEO

Biznology

Let’s unpack that list a little bit here and see how it correlates to integrated marketing. A good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+. Photo credit: michperu.

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Search Ranking Factors: 2015 and Beyond

Marketing Action

How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! It’s here: Moz Search Ranking Factors.

How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. What if I told you that learning exactly what your competitors are up to and what tricks they have up their sleeves in search engine marketing can be accomplished painlessly by executing a few bullet-proof tactics? First, perform a quick search to see what sites are showing up in search engine results. Check Out Search Results.

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Links Shared on Facebook Lead to Higher Search Rankings

Hubspot

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

How can you optimize the internal link structure of a website? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. by Search Engine Watch. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. 4 Ways to Build Links Without Anchor Text by Search Engine Watch. Share this on Facebook.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Product ads in Bing Image Search – This feature was recently released in the US only.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Facebook can be a wonderful platform for sharing information, but also a playground for narcissists.

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

Optinmonster

But, you need to understand the importance of SEO statistics and what you can learn from them if you ever want to grow traffic to your website. Voice Search and SEO Statistics. 93% of online experiences begin with a search engine. spots higher in search engine results.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. It’s a competitive world out there, especially when it comes to search. Consider Search Intent.

Reviews and press coverage still matter for movies

Parse.ly

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Social media platforms that were influential in driving traffic included Facebook (40% of views), Twitter (3% of views), and Instagram (1% of views).

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How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Direct and referral traffic are highly correlated. Search is the top source of traffic for most blogs over time. Every blogger wants more traffic.

Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results

Fathom

Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. However, it provides an interesting glimpse into the state of affairs of search. The following were found to be essential SEO tactics to rank higher in search results and are nothing groundbreaking, but still important to remember: Having quality links from authorities websites.

3 SEO Ranking Factors To Watch in 2011

Hubspot

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. correlation with higher rankings, which is very strong.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. What type of CMS or site building system do you use for management of the website?

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines.

Healthcare Digital Marketing News You Need to Know – September

Fathom

What you should know: Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. HTTPS sites have a low positive correlation. Social shares showing a positive correlation.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What the best day of the week is for Facebook posting? Facebook.

The History of Inbound Marketing

Lake One

The very first search engine, Archie, was created in 1990 as a school project. By ’93, Wandex became the first search engine to crawl the web indexing and searching indexed pages on the web, and our beloved Google was founded in 1998. Websites/landing pages.

4 Ways to Use Social Media for SEO – Think On It

Altitude Branding

Understanding the complex algorithmic system of Google search engine and designing the SEO strategies particularly is quite a daunting task. Every SEO focuses on organic traffic drive combined with enhanced Google search ranking.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. That's true of both individual URLs, an individual page, and websites, a whole website.

Three Trending Digital Marketing Strategies Small Business Owners Should Try Now

Martech Advisor

Yet, with as many as 46% of US small businesses still without a website *, the leap online, let alone into e-commerce, can seem downright impossible. It’s an easy win, with many platforms now offering simple ways to create a landing page even if you don’t have a website.

7 Common (and Dangerous) Misconceptions About SEO

Hubspot

With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. What are the differences among Google+, Google''s +1s, and Google Authorship when it comes to search? of searches in the U.S.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Mobile Search Will Continue to Rise.

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. How do you go about earning them from other websites? Links do that for search engines.