Remove Correlation Remove Facebook Remove Search Engine Remove Websites

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. With these numbers you will be able to demonstrate improvements and declinations and ultimately be able to correlate your efforts with these results.”.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

How to Target Generation Z in B2B Marketing

KoMarketing Associates

For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website. They use product recognition technology to search for a product using the smartphone camera. b2b marketing for generation z.

Target 195

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Organic: Traffic from search engine results that is earned, not paid. Originally written on June 10, 2016.

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ).

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!

SERP 47

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

PPC 83

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

PPC 78

Integrated Marketing is back–it’s the new SEO

Biznology

Let’s unpack that list a little bit here and see how it correlates to integrated marketing. A good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+. Photo credit: michperu.

SEO 184

Search Ranking Factors: 2015 and Beyond

Marketing Action

How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! It’s here: Moz Search Ranking Factors.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

How can you optimize the internal link structure of a website? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. by Search Engine Watch. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. 4 Ways to Build Links Without Anchor Text by Search Engine Watch. Share this on Facebook.

How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. What if I told you that learning exactly what your competitors are up to and what tricks they have up their sleeves in search engine marketing can be accomplished painlessly by executing a few bullet-proof tactics? First, perform a quick search to see what sites are showing up in search engine results. Check Out Search Results.

SEM 40

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Product ads in Bing Image Search – This feature was recently released in the US only.

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization.

Links Shared on Facebook Lead to Higher Search Rankings

Hubspot

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

Link 69

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Facebook can be a wonderful platform for sharing information, but also a playground for narcissists.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What the best day of the week is for Facebook posting? Facebook.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. It’s a competitive world out there, especially when it comes to search. Consider Search Intent.

Reviews and press coverage still matter for movies

Parse.ly

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Social media platforms that were influential in driving traffic included Facebook (40% of views), Twitter (3% of views), and Instagram (1% of views).

Press 77

How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Direct and referral traffic are highly correlated. Search is the top source of traffic for most blogs over time. Every blogger wants more traffic.

The 7 Most Important Ranking Factors in 2019

Single Grain

One update that was catastrophic for many websites was when Google began to penalize content mills. Direct Website Traffic. One way that Google can tell if you are a credible brand is by looking at the amount of direct website traffic you get. A mobile-friendly website.

Dwell 60

Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results

Fathom

Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. However, it provides an interesting glimpse into the state of affairs of search. The following were found to be essential SEO tactics to rank higher in search results and are nothing groundbreaking, but still important to remember: Having quality links from authorities websites.

10 Questions to ask in a B2B Content Marketing Questionnaire

KoMarketing Associates

If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. What type of CMS or site building system do you use for management of the website?

Healthcare Digital Marketing News You Need to Know – September

Fathom

What you should know: Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. HTTPS sites have a low positive correlation. Social shares showing a positive correlation.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.

The History of Inbound Marketing

Lake One

The very first search engine, Archie, was created in 1990 as a school project. By ’93, Wandex became the first search engine to crawl the web indexing and searching indexed pages on the web, and our beloved Google was founded in 1998. Websites/landing pages.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Click fraud: Websites that fake clicks on banners. In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. Only 30% of consumers trust search engine ads. Clicks on banner ads have the lowest correlation with conversion.

Banner 277

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. That's true of both individual URLs, an individual page, and websites, a whole website.

What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

Learn More: Brands Need Community to Create Effective E-Commerce Websites. Shopify allows you to build an online store and offers features such as social commerce, Facebook ads, a POS system, etc. WooCommerce is an open-source e-commerce plugin for websites built on WordPress.

Tools 101

3 SEO Ranking Factors To Watch in 2011

Hubspot

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. correlation with higher rankings, which is very strong.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of organic search visits (between May 1, 2015 and July 31, 2015). The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. It's worth mentioning at this point that the study was purely focused around finding correlation.