Content Marketing Institute

APRIL 23, 2018

Another way to approach performance data tracking is to consider the most common KPIs for each type of content you create – email newsletters, website articles, social media content , etc. Use the chart below to get a sense of critical KPIs you should be tracking in pursuit of common content marketing goals. Click To Tweet.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed. Marketing is more quantifiable than ever.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. If the targeting is not impactful enough, display ad campaigns can be easily spoilt. Following are the 5 imperatives of designing effective display advertising campaigns: 1. What does this form really say? “I

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 9, 2019

Establishing Competency Centers or Centers of Excellence (COE) for integration an array of Digital Endeavors: A COE model is paramount for the brands as it helps them in merging several digital endeavors such as paid media advertising, social media marketing , email marketing , omnichannel content strategy & other vital steps of digitization.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95