Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. To catch the full webinar on-demand and get access to two free Litmus guides that will further elevate your email marketing, click here.

Email Marketing 83

Email Marketing Planning Webinar Metrics Click Rate 83

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Because email marketing is one of the best and most effective methods of attracting and keeping customers.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Valasys

JANUARY 23, 2020

Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads. The importance of lead generation was described by author Zig Zagler in the following words: “You are out of business if you don’t have a prospect!”. the Conversations Personalized Opting. Optimize the Email Marketing.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

ViewPoint

APRIL 10, 2014

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Changing the strategy to contacting prospects within 30 minutes of receiving their opt-in address dramatically increased open rates.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Webbiquity

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. To easily build trust, opt for tested and proven payment solutions that offers quick, easy, and secure transactions like PayPal. The solution.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Act-On

OCTOBER 6, 2023

10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability. Useful Messaging Defining Your SMS Marketing Plan It’s important to note that SMS messaging is not email. You should not expect to scale SMS as you can email.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

SalesIntel

JANUARY 10, 2024

The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. Creating an ideal customer profile (ICP) helps you enhance personalization in your sales activities, marketing campaigns, interactions, and overall customer experience.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. For marketers, this dichotomy between EU/US standards has been at the core of the confusion around how to execute various forms of marketing and advertising campaigns. Why we got certified.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Convince & Convert

JULY 19, 2011

Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. However, better minds on our team pointed out that as a nonprofit, we need both loyal fans and new visitors – otherwise our donor acquisition pipeline dries up.

Marketing Websites 121

Marketing Websites Lead Ranking Lead Scoring Correlation 121

Convince & Convert

JULY 19, 2011

Subscriptions Initiated: email, print, and mobile signups through wish.org. Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. However, better minds on our team pointed out that as a nonprofit, we need both loyal fans and new visitors – otherwise our donor acquisition pipeline dries up.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. 3) There’s a direct correlation between how hard you work and how successful you are. Source: @david_perell According to research , the number of email users worldwide reached 2.9

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

LeadSquared

NOVEMBER 27, 2013

High Correlation between Google Plus Ones and Search Rank. The quantity (numbers) and the quality of shares on Google Plus on a particular piece of content were found to have a very high correlation with higher organic search rankings, according to these SEO Ranking Factor Correlation analyses by Search Metrics and MOZ.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Hubspot

AUGUST 21, 2023

Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out. Once you've figured out which verticals to target, you're ready for step 2.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

SnapApp

MAY 21, 2019

Mapping out your buyer personas is critical in order to create effective content that educates your readers and nurtures them throughout the buyer journey. Two big things correlate with conversions,” says Orbit Media ’s Andy Crestodina: “answering questions and visual prominence in the call to action. Let’s get started.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 2, 2008

B2B marketers struggling for growth in today's economy know they need to get maximum results for their email marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers. All the creativity and planning that goes into a targeted email marketing.

Deliverability 48

Deliverability Lead Scoring Lead Ranking CAN-SPAM 48

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. 8 Hidden PPC Reports to Find Out” by Aaron Levy.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Standard

JULY 30, 2015

Given the choice between content from a trusted brand in position three and an unknown brand in position two, you’re bound to opt for the familiar and trustworthy. While there is a strong correlation between high rankings and social activity, it does not equate to causation. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Hubspot

JULY 12, 2012

The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Take a gander!

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. 2) People on Your Opt-in List Want to Hear From You.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Prediction: Email Lives On. No, email is not dead. In fact, email will continue to be an important part of the marketing mix. It's that time of year again! Don't have one handy?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Test each tactic. Mistake #2. Not using both overt and covert personalization.

Email Marketing 119

Email Marketing Planning Paid Search Agency Landing Pages 119

Sprout Social

JANUARY 11, 2021

But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. 8 ways to improve your campaigns by tracking social media shares. Figure out fresh content ideas for beyond social media.

Social Media 111

Social Media Campaigns Media Eye-Tracking 111

Martech Advisor

APRIL 22, 2020

Why am I running this campaign? The primary use case for marketing intelligence is to run more intelligent campaigns that are set up for success based on data-driven decisioning. You know the seasonality of your sales cycles and can ramp your campaigns up and down accordingly. Next are the KPIs that feed up into your goals.

Marketing Automation Services 110

Marketing Automation Services Practices Tools Marketing Analytics Tools 110

Optinmonster

SEPTEMBER 1, 2021

In fact, there are 3 major benefits to improving your mobile lead generation strategy: Boost UX: Engage users with mobile campaigns that are easy to navigate, look great, and give your leads the information they’re looking for. In this post, we’ll cover the following tips: Create optin campaigns for mobile. Floating bars.

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75

Sprout Social

FEBRUARY 26, 2020

A landing page is a destination page that’s part of a specific marketing campaign or promotion. When your followers or subscribers click through a promotional link (think: social bio, email link), a landing page is quite literally well, they, land. Here’s a straightforward example from a TOMS email promo.

Landing Pages 118

Landing Pages Social Media Examples Media 118

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convince & Convert

APRIL 22, 2016

Read on to find out why every marketer should prioritize a clean, tidy, and up-to-date marketing database —and why doing so can maximize company revenue. Add to that the fact that most lead lists can be up to 15 months old at the time of generation or purchase, and cleaning out data immediately becomes a clear priority.

De-duplication 98

De-duplication Lead Scoring Lead Ranking Leads 98

Heinz Marketing

FEBRUARY 2, 2024

By doing so, businesses can allocate their marketing resources more effectively, optimize campaigns, and make informed decisions about where to invest their efforts and budget. They can include clicks on ads, email opens, social media engagement, website visits, and more.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

seo.co

MARCH 6, 2022

You’re probably here because you’re thinking out outsourcing your link building. There remains a strong correlation between Google Rankings and total backlinks to a page. If something ever goes wrong with the campaign, you’ll have someone external to hold accountable. Wait, Do I Really Need Link Building?

Link Building 98

Link Building Ad Building Work Management Advertising Agencies 98

Marketing Insider Group

MARCH 31, 2014

The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. 95% of emails are never opened and 99.95% never receive a single click. I believe in a couple of content marketing ground rules: You want to take the brand out of the story.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Single Grain

APRIL 20, 2023

But constantly trying to access your target audience can be a tedious endeavor, and it may not always pan out the way you need it to. Email marketing: Sending personalized emails to subscribers who have opted in to receive your messages, and providing them with exclusive content and special offers.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Salesforce Marketing Cloud

FEBRUARY 4, 2022

“Personal doesn’t just mean upleveling a generic experience with a person’s name,” pointed out Mathew Sweezey , Salesforce’s principal of marketing insights. A fashion rental company canl correlate data gleaned from subscribers’ use of the service with information about their inventory.

Marketing AI 98

Marketing AI Work Management Marketing Management Amazon 98

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Content4Demand

MAY 15, 2019

Many a company has jumped into the content marketing space without a full understanding of how to execute a strategic campaign that resonates with its prime audience. You may opt to set job roles in your sights, and you may go after specific company sizes in select industries or regions. Overlooking the Buyer Perspective.

Lead Ranking 80

Lead Ranking Content Marketing Planning Lead Scoring 80