Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Opening time .

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Only B2B

FEBRUARY 1, 2024

Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Convince & Convert

FEBRUARY 12, 2015

And email marketers said their biggest success metric was click-through rates. For instance, most email marketers are not able to use conversion rates strategically because their companies do not feed conversion data back into their email service providers. Mobile marketers said their No.

Top of Funnel 148

Top of Funnel Best Practices Click Rate Digital Marketing Funnels 148

Martech Advisor

DECEMBER 23, 2019

Unlike a website, a landing page is not something visitors will find through a search engine or stumble upon when browsing the internet, so when people come to your landing page, they’ve likely clicked on a specific link in an email you sent them or an ad you placed online. This boosts open rates considerably.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Because email marketing is one of the best and most effective methods of attracting and keeping customers.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

6sense

FEBRUARY 17, 2022

Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently. However, using traditional KPIs on ABM campaigns is never enough. . Choosing select ABM KPIs can guide your campaigns more appropriately. 3: Content Engagement Rates.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

ClearVoice

AUGUST 19, 2022

For example, you’ll get the highest possible number of leads if your form asks only for the user’s email address. But without any more data, you can’t personalize your follow-up emails. All these tactics will improve your email open rates and boost your conversions. Start with the end in mind.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. – Growth rate per lead stage. Channel Effectiveness.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. These technologies can analyze vast amounts of data to identify patterns and correlations.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

BenchmarkONE

JULY 29, 2020

Building Campaigns. Building successful campaigns for a company’s product or service is one of the most important tasks for a marketer. Part of knowing what drives a business is knowing various elements like company history, target audiences, the effectiveness of past campaigns, and everything in between.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Scoop.it

MAY 20, 2020

There’s no place like the email inbox. According to the report from Emarsys , 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey. You already want to build an engaging email newsletter, but you didn’t know where to start.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Litmus

SEPTEMBER 17, 2020

Do Email Subscription Pop-Ups Really Work? Mike Nelson @ Really Good Emails. But they’re effective for growing your email subscriber list… or are they? So it’s important to change your focus from vanity metrics like list growth and open rates to your relationship with your subscribers. Fact: Pop-ups are annoying.

Paid Search Agency 99

Paid Search Agency Lead Scoring Lead Ranking Correlation 99

ViewPoint

APRIL 10, 2014

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Changing the strategy to contacting prospects within 30 minutes of receiving their opt-in address dramatically increased open rates.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Adobe Experience Cloud Blog

AUGUST 17, 2015

Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable. Each dot represents an email send from a customer.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Hubspot

MAY 30, 2023

This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling. Writing Outbound Emails Even with a template library, writing a good email to a prospect can take 10 minutes or longer. More than doubled the reply rates from 3.1% Sound familiar?

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Adobe Experience Cloud Blog

JULY 21, 2015

Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Well, it’s email performance! Let’s get started… Types of Emails. This scene often feels too familiar: You: Yes!

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

KEO Marketing

OCTOBER 30, 2017

Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Are buyer personas essential to your inbound marketing campaigns? Also, personalized emails produced an impressive 18 times more revenue than broadcast emails.

Paid Search Agency 48

Paid Search Agency Planning Buyer Personas Advertising Agencies 48

Adobe Experience Cloud Blog

APRIL 5, 2016

Often, demand for your product or service already exists, but it’s all about finding the right behaviors that indicate this and using it to inform your marketing campaigns. Take for example a recent VM Turbo campaign promoting an ebook download on their hybrid cloud. Ultimately it opens up a way to uncover your Glengarry leads.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

FMG Suite

SEPTEMBER 17, 2019

You must continuously reinforce that perception whether you’re in a one-on-one consultation or implementing a large email campaign. after posting on social media, sending out an email campaign, after an in-office consultation, etc.). Shoot us an email at marketing@fmgsuite.com if you want to share!

Brand Identity 45

Brand Identity Branding Loyalty Marketing Analytics Tools 45

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. While correlation does not always equal causation, the connection isn't hard to argue. This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. . “In God we trust. Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 12, 2012

The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Take a gander!

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

SEPTEMBER 21, 2015

Campaign Marketing. Anyone who claims their name is "Lala Appleberry" or who have the email address "sportzchick842@yahoo.com" probably isn't going to be a high quality lead for your sales team. Email Marketing. 8) Open Rate. As an email marketer, you should be measuring open rate. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

JUNE 9, 2015

It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content. By using data gathered from site behavior, demographics or previous content views , you can create custom lists and then custom emails for those specific lists. Email List Cleanliness. Complacency.

Newsletter 28

Newsletter Personalization Ad Frequency CAN-SPAM 28

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. I want you to email me!". And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Salesforce Marketing Cloud

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Act-On

OCTOBER 6, 2023

10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability. Useful Messaging Defining Your SMS Marketing Plan It’s important to note that SMS messaging is not email. You should not expect to scale SMS as you can email.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Martech

MARCH 9, 2023

Marketers panicked at the thought of losing open rates. For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. This is why email marketing is so useful. Then, there’s the non-obvious value.

Open Rate 107

Open Rate Click Rate Paid Search Agency Privacy Protection 107

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Test each tactic. Mistake #2. Not using both overt and covert personalization.

Email Marketing 120

Email Marketing Planning Paid Search Agency Landing Pages 120

Metadata

DECEMBER 3, 2020

We have a podcast, a blog, and an email list, and I know that when I create something, it makes waves. Five people reply to my email, or 100 people download a podcast. Guillaume Cabane: One example of a campaign that I do, we monitor for UPS and FedEx service interruptions throughout the US. That’s a beautiful campaign.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

We have a podcast, a blog, and an email list, and I know that when I create something, it makes waves. Five people reply to my email, or 100 people download a podcast. Guillaume Cabane: One example of a campaign that I do, we monitor for UPS and FedEx service interruptions throughout the US. That’s a beautiful campaign.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52