Aberdeen

APRIL 1, 2019

You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. This insight often correlates to potential intent to take a specific action. But what is Intent data? Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Successful Demand Process deployments typically drive 3.4X

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Adobe Experience Cloud Blog

JUNE 2, 2014

Our basic value proposition was all about making it easy to send large files without having to deal with email attachment size limits or using FTP clients that are too complicated for the non-tech savvy. With this newly gained insight, we got more laser-focused with our value prop towards this particular segment.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Madison Logic

OCTOBER 18, 2023

When in the buying cycle, 41% of buyers report spending four or more hours per week educating themselves about specific vendor products or solutions. Interlock Brand and Demand to Shift Buying Group Proclivity Many marketing teams make the mistake of focusing on demand or brand, but not on the interconnectivity of both activities.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Leadspace

SEPTEMBER 29, 2016

We can draw a parallel here to the task of Account-Based Everything. There is no doubt that some things, such as building relationships with target buyers, injecting personality into our messages, and adding a personal touch to client engagements can never fully be replaced by automation. Others rely on predictive analytics.

Lead Ranking 63

Lead Ranking Analytics Lead Scoring Demand Generation 63

Martech Advisor

MARCH 20, 2020

We used content for everything from demand generation to nurturing the funnel until “the handshake.” ” With the recent adoption of account-based marketing we started generating even more content. Learn More: Four Tips for Overcoming Digital Transformation Content Challenges. Change in Buyer Behaviour.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

NetLine

DECEMBER 20, 2022

They’re not a lead volume driver. It’s logical, of course—they’re simply trying to improve their odds of generating a conversion. . In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. Webinars Are Bottom of Funnel Content Format. of all requests. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Marketing Insider Group

AUGUST 16, 2011

“If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. Therefore 2,000 leads will generate two sales.”. This doesn’t make sense and management teams are confusing correlation and causality. Find the right network.

Work Management 100

Work Management Marketing Management Word of Mouth Paid Search Agency 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. What if you over-estimate (too many accounts & contacts with too broad a definition)?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Tony Zambito

NOVEMBER 21, 2010

Out of Synch :  We’ve relied on a logical and sequential progression view of the funnel or pipeline correlated to the many variations of the traditional view of the AIDA sales funnel which was first introduced in 1898 by the American Advertising and Sales pioneer E. Elmo Lewis – yes a very long time ago! . 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

SWZD

MARCH 15, 2018

When we asked Lynn how CA goes about segmenting target customers, she said with her design background she naturally thinks in terms of people, their needs and user experiences. Influencers in the Value Chain – e.g. software developers, startups. If you missed part I of our interview, please check it out here (link to post 1).

Lead Ranking 48

Lead Ranking Paid Search Agency Marketing Qualified Leads B2B Thought Leadership 48

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) For better or worse, I've taken my usability scoring project as far as I can. To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Where did you score the highest? Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ANNUITAS

OCTOBER 1, 2020

Here are nine signs your demand marketing isn’t quite doing what you need it to do: 1. You have built target personas and target account lists, but you struggle to actually engage with contacts in those personas, at those companies. The same thing occurs with so-called ‘account-based’ approaches.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Martech

JULY 25, 2022

For the past handful of years, B2B teams have been trying to transition from generating volumes of leads to focusing on the buyer and account engagement that more effectively, efficiently, and predictably generates revenue and relationships. And this is combined time — not just with the chosen vendor!

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). But, for many B2B organizations the sales engine is not turning.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

ClickZ

APRIL 15, 2020

They also provide intelligence and analytics to the marketing department and provide insights to the sales team about the accounts that they care about. Miller defines ABM as the go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. Marketo only looked at leads.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Computer Market Research

JULY 10, 2017

Manufacturers that successfully influence partners to invest in their offering—only to provide a couple of case studies, product/pricing information, a hand full of leads, 10 co-branded emails and a pat on the back—fail to acknowledge the reality of the situation. Partners don’t understand value of your products. Collateral sheets.

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Rev

MAY 22, 2019

We recently sat down with Bryce Roberts, Senior Manager of Demand Generation at Oracle + Bronto to talk about why he chooses to partner with LeadCrunch for content syndication and lead gen. Since running his first pilot campaign with us over 2 years ago, Bryce now relies on us as one of his ‘ bedrock lead gen vendors ’.

Demand 25

Demand Lead Ranking Work Management Marketing Management 25

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

DECEMBER 29, 2016

Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Some of them include: Title. Job function.

Lead Ranking 110

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 110

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Ranked in order of highest review count in the past year. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Ranked in order of highest review count in past year. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98