Remove search-engine websites
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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Does CTR affect your SEO?

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. They bounce.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing. Opportunity is a correlation between volume and competition.

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SEO Website Analytics: Going One Step Deeper Into GA

Moz

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. The easiest way I’ve found to identify these URLs is to navigate to a page I know doesn’t exist on my website. Once here, do a search using the title tag of your 404 page. In conclusion.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Track website traffic, lead generation, social engagement, and email marketing. Moz Pro: Moz Pro focuses on search performance. Consider these extra metrics for performance.

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads , occupying the sweetest spot of the search results page. Google offers an information box that instantly responds to your search query.

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It’s True. Google Ads Do Affect Organic Search Results.

LeadSquared

We knew for sure that there is a correlation. It’s obvious (and has been discussed widely before), that increased ad spend would lead to a traffic spike because of a higher number of brand searches. However, the increase in the brand searches and the organic traffic wasn’t proportional. But what – this we were still wondering.