In this episode, Joe Forish chats with Kevin Marcus about the many pieces of data used in marketing. They cover many concepts such as probabilistic and deterministic models, correlating IP addresses with a timestamp, mobile IDs, data wrangling, among many others!
As tech firms roll out more reliable AI capabilities over the next year, use this period to clean up your databases so you’re ready to leverage new tools.
Join us as we reveal the story behind Versium’s success, its comprehensive suite of services, and the visionary future it foresees in the ever-evolving Martech landscape.
Versium Analytics, Inc. © 2024 | All Rights Reserved
Versium is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website at https://www.sos.state.tx.
We use cookies to give you the best experience on our website. By clicking “ACCEPT” or continuing to use this site, you agree that this is OK. For more information, see our Privacy Policy.
