What Do Contractors Own? A Guide to Freelance Copyright

Hubspot

So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I'm not kidding. Although a bit upset that I'm not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. Freelance Copyright.

Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know

ClearVoice

In this article, we will review what the EU Copyright Directive is and what the legislation passed on Mar. However, that has all changed with the European Union Copyright Directive. What is the EU Copyright Directive?

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The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. The aggrieved author is quoted by Time as saying that the magazine “broke the rules of the Internet basically, and the Internet got pissed off.”.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. See rule #4 for other ideas on creating interaction.

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Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Facebook’s rules of engagement and platform policies weren’t always as clear and concise as they are today. I must admit, I have broken these rules a few times on my own personal Facebook page by tagging fictitious people in my photos or tagging real friends in ridiculous photos.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

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Have you ever stolen other people’s content?

Biznology

And if you’re not aware of the citation rules or blogging etiquette, you may be accused of content theft. Even though you weren’t aware that you were “stealing” someone else’s hard work. The moment another blogger publishes their content, it becomes covered by the Copyright Law.

How to Write a Social Media Policy

Webbiquity

While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. Is personal use ever allowed at work? Respect copyright.

B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases.

9 Rules for Establishing Credibility and E-A-T in Your Content

Brandpoint

And paying attention to them apparently can work. Rules for establishing credibility and E-A-T. Citing your sources and properly using quotes not only helps establish your credibility, it can help you avoid copyright issues. Some journalists already have a deep understanding of certain industries, such as technology and business reporters, who could bring an expertise without having worked in the industry. Content marketing provides so many benefits.

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Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Lead generation and the number

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Context Rules Marketing: Marketing. Link: Context Rules Marketing: Marketing.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Copyright © 2010 Tiecas, Inc.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The database needs to contain the right people working with in the right companies.

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B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Are Your Company’s Social Media Activities Breaking the Law?

Marketing Envy

It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy. Avoid Copyright Infringement. Works don’t need to have a copyright symbol (©) to be protected.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

This article: HTML PDF DOI: 10.1147/sj.454.0759 Copyright info. Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming.

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. copyright law provides statutory damages up to $150,000 per image for willful infringement. Nature of the copyrighted work.

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! It works wonders!

B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I worked as an advisor to MarketingSherpas metrics editor, Stefan Tournquist on the project.

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When Artists Sue

Ceros

Copyright law is often a murky, gray area of the courtroom, and in this age of remix, remake, mashup and homage, it’s becoming even more difficult to detect an original artist’s fingerprints on a finished product. The court ruled that the artist receive DKK 1.5 Reading Time: 6 minutes.

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I am thrilled to have the major writing work done!

A Basic Guide To Fair Use Of Trademarks

Marketing Insider Group

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Pause Your Holiday Playlist. It’s Time for Content Pros!

Modern Marketing

For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Curation tools make it all too easy to accidentally plagiarize content, and it’s hard to keep track of current copyright rules.

Five Expert Copywriting Tips

Webbiquity

25 SEO copywriting tips and content ideas you can implement today by Success Works. How to write for the web: 23 useful rules by eConsultancy.

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Why We Stopped Using the Word ‘Authentic’

Contently

Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth. I’ve talked to brand editors who aren’t allowed to publish certain terms, like “Super Bowl,” due to copyright concerns.

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One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

Modern Marketing

The biggest challenge however is breaking down the perception that what happens out of work is private. Well just because it is short doesn’t mean it isn’t protected by copyright. As a general rule, the need for a disclaimer is governed by the size of the potential audience. The book gathers 8 legal experts to put together a definitive guide on social media no nos in areas like defamation, employment, copyright and the ACCC.

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Social media guidelines lay down some rules. In some cases, these rules are required by law or for legal protection. But they shouldn’t be used to police the people that work for you. As someone who works for nasa, it’s actually really nice seeing people wearing nasa gear.

Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. Depending on how much of someone’s original work you’re re-using, obtaining explicit permission may be in order.

How to Use Creative Commons to Find Free Images

Hubspot

But pictures found in this way are almost always subject to restrictive copyright terms. Most images require only that you attribute the work to the original author, but some licenses include additional restrictions. The NoDerivs license is short for "No Derivative Works."

The Content Marketing Brand Management Checklist

Contently

While checking grammar may seem like a small task, it’s easy for writers and editors to neglect the technical rules of publishing. After editors approve article copy, make sure a designer can select and approve images so they adhere to brand standards and copyright regulations.

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How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy isn’t just a set of rules. But at minimum your policy might touch on the following: Copyright isn’t a no-brainer, so it’s best to explain how to comply with copyright law on social media, especially when using third-party content.

How Content Marketers Can Overcome Legal and Compliance Roadblocks

ClearVoice

If you’ve ever worked on a contest you’ve done one of two things: Simply posted about it or ran the details past your attorney. A blanket statement doesn’t work as “official rules.” Don’t assume if you’ve done it once it works the same way every time.

10 Things You May Not Know About Marketo

Heinz Marketing

If your campaigns are time specific— routing high-value leads to sales for immediate follow-up, for example—be cognizant of these prioritization rules. There is a way to block the sync on specific records, but it takes a new CRM field and some custom development work.