Why plain text emails are still valuable in 2021 (and how to make them look strong)
Litmus
APRIL 29, 2021
There are a number of reasons why: Spam filters like to see a plain text alternative. HTML-only emails are a red flag for spam filters. And this could lead to increased customer support issues or being marked as spam, which could hurt your sender reputation. Some people simply prefer it. Holy links! Have some fun.
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