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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

Rules could quickly take shape and different governments can implement varying oversight. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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Generative AI faces more regulatory and legal challenges

Martech

The FTC aims to clarify whether OpenAI “engaged in unfair or deceptive privacy or data security practices or engaged in unfair or deceptive practices relating to risks of harm to consumers,” according to the letter. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday.

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Marketing leaders, are you actually ready for AI?

Martech

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The origin and originality of content.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. For example, I’m working on the city’s annual Pride Month campaign. It’s a great starting point for creative ideas,” says Bedell.