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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. Then, measure, measure, measure.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

Rules could quickly take shape and different governments can implement varying oversight. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. For example, I’m working on the city’s annual Pride Month campaign. It’s a great starting point for creative ideas,” says Bedell.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. That’s why you might want to rethink or at least review your social media content policies. copyright law provides statutory damages up to $150,000 per image for willful infringement.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. Create rules or guidelines that will be used in generative AI production.

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Your guide to creating a social media policy

Sprout Social

Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy. What is a company social media policy? A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Message approval.