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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic. Improper training enablement: provide training in the vendor’s format so they really get it. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. We have many options for our responder phone call as we can choose an outside Vendor to make the calls for us, or utilize an “In House” group to handle it.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. BUT, everyone needs proper training and prioritization – and that comes from above. All rights reserved.

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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors. All rights reserved.

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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

CRM 40
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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

CRM 40
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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

CRM 40