Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Read The Anatomy of a Great Web Persona by Brian Massey.

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The Effective Marketer

Some key insights from his presentation are: Create buyer personas: what types of people are you trying to reach and what are their needs?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. It’s particularly useful in its approach to copyright and permissions. Do you have a buyer persona? Best of B2B Marketing.

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