article thumbnail

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85
article thumbnail

Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. This infringes on copyright laws and can open companies up to claims of plagiarism. ” The answer is…maybe. Schedule a call with our team today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

As a result, the original creators began to kick up a media stink. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. But social media platforms have overtaken them as Internet users’ go-tos for new information. By 2019, however, it had a problem.

article thumbnail

How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. What is a social media policy for employees?

article thumbnail

When You Should and Shouldn’t Use AI for Content

ClearVoice

But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations. Improving social media AI boosts social media engagement very well. This means you (via AI) are stealing art from actual artists.

article thumbnail

How to Write an Ebook for Your Business

ClearVoice

Create your strategy at the beginning and get as detailed as possible with your KPIs, marketing channels, email marketing campaign, social media messaging , and all other marketing mediums you plan to help your ebook have and maintain success. Feel free to share your social media links (and hyperlink them). What is a copyright?

article thumbnail

How AI is changing communications and PR: Risks and benefits

Sprout Social

Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.