Remove measurement
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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. With every new wave of social trends come unanticipated legal consequences.

Copyright 109
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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Sarah Silverman Sues OpenAI and Meta Over Copyright Infringement [:02] Since generative artificial intelligence ’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond. Test Your Digital Advertising Knowledge! Sign up for the Basis Scout newsletter !

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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Being able to automatically receive reports on copyright infringement protects content creators. Many content creators with their own sites feature a copyright notice front and center as a warning.) For content creators and entrepreneurs, that’s a huge opportunity as long as they put protective, smart measures in place.

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Me: Can you describe the purpose of the Digital Millennium Copyright Act? Me: How do search engines respond to takedown notices?

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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The 6 Risks of AI Content

Animalz blog

Risk of copyright infringement and legal challenges. But as we explained previously, the idea that Google would — or even could — penalize AI-generated content was vastly oversimplified : AI-generated content is, by most measures, original. Lack of copyright protection. The Copyright Office requires a ‘human author.’”

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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

Engagio

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Copyright TOPO, 2019. So with two separate go-to-market strategies, how do you really measure them side-by-side? ” That’s still more than one.