Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Buzz Marketing for Technology
JUNE 27, 2008
For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. Copyright © 2008.