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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. Then, measure, measure, measure.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. Have a creator or business account ( Government, Politician and Political Party Accounts (GPPPAs) are not eligible to use Promote.) Avoid using copyrighted or trademarked elements in your ad and landing page without permission.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. Ethical and Legal Concerns of Voice Cloning AI Governing bodies, businesses, and users are still working to understand all the ethical and legal concerns that an AI voice clone can bring.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

Rules could quickly take shape and different governments can implement varying oversight. Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce.

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. So how is AI being governed? How will we judge human creation vs. machine creation?