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MarTech’s generative AI pledge

Martech

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from MarTech.

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Also, it is not possible to copyright ideas, only the representation or specific form of those ideas. Is the data copyrighted?

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. What your company can do now Review generative AI products on the market and see what makes sense for your business. Concerned about how generative AI could affect your job?

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Guidelines for Responsible Content Creation with Generative AI

Contently

One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Who monitors the output of generative AI?

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. It helps to follow a framework. And that’s being charitable.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.