article thumbnail

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

article thumbnail

Market Research Guide

Excelsior Research

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrating Social Media and Search

Marketing Insider Group

Kent calls social media “essentially the world’s largest focus group.&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

article thumbnail

4 keys to digital events planning

Martech

To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If Provide a safe and productive environment Protect your attendees’ rights by addressing data privacy, copyright and accessibility liability. Dig deeper: What is a digital events platform and how can it help you?

article thumbnail

How to measure 5 popular social media channels

Online Marketing Institute

RELATED STORIES RELATED PRODUCTS Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top MyRagan | MyManageresNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters About Us | Copyright 2010 Ragan Communications, Inc.

article thumbnail

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. © Copyright 2008 Inside Higher Ed. Sign up | Log in. Work for Us. Contact us.

Education 100
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Copyright and patent laws are about to be shattered, at least I hope.