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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. This is an intellectual property problem that may infringe on copyrights. Government agencies in the U.S. have also stepped in.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Websites, newspapers, web forums and publicity material can also be good sources (but they may not always be reliable).

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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Write a Book—Yes, an Actual Book—to Take Your Marketing to the Next Level: Part 2

SmartBug Media

Trade paperback is a generally good size for your book—6 inches wide by 9 inches long—but you could go smaller for something that resembles paperback novel. Choosing in-house photos avoids this problem and keeps you clear of any legal issues with pictures for which you aren’t sure has the copyright. Hire a Printer.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

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Is the Bloom off the Blockchain Tulip?

Customer Experience Matrix

This is paying for commercial use of photographs, music, articles, and other copyrighted materials. As with media buying, blockchain must climb some steep scalability mountains before it can replace processes like clearing stock trades or processing credit card transactions. Content rights. Payment processing. Supply chain.