High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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4 Bright Holiday Email Marketing Ideas

US Data Corporation

With more people buying online, email marketing is the perfect way to get through to your customers and prospects. Start planning your holiday email marketing now for a merry and bright sales season. Here are 4 holiday email marketing ideas to use this winter. .

Email 52

4 Do’s and Don’ts of Holiday Email Marketing

US Data Corporation

The holidays months are a critical time for businesses to increase their sales and engage with consumers, and what better way to boost marketing than with holiday email? With the holiday season upon us, it’s time to supercharge your email marketing strategy. However, before you start blasting red and white candy-striped email templates, make sure to read our holiday email best practices for the best results. What do you want to get out of your holiday email marketing?

Spam 40

The When, Where & How of Using GIFs in Content Marketing

ScribbleLive

Emails. In this post, you’ll learn where GIFs fit within a content marketing strategy, where to make your own and how to avoid copyright issues. Email Campaigns. GIFs look great in newsletters and promotional emails (and most email clients are compatible with GIFS). Experian recently reported that 72% of email marketers that have used GIFs in emails boast higher click-through-rates and transactions compared to GIF-less emails sent to the same customers.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Copyright © 2010 Tiecas, Inc.

How Should Your Email Header and Footer Be?

Altitude Branding

The world may have adopted newer styles of communication but, you simply cannot ignore email, as it is one of the primary and most often used mode of communication. 99% of consumers check their emails on a daily basis. What is the email about?

How Social Media Drives Better Email Results

Marketing Insider Group

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. First, social media can reach a different target audience than email.

5 Black Friday and Cyber Monday Email Marketing Guidelines

US Data Corporation

This is the perfect opportunity to use your email marketing to drive your sales and ROI whether you are a small business or one of the big guys. Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. Personalization is key to good email marketing. With so many people viewing emails and accessing websites on their mobile devices, it is crucial that your emails are mobile-friendly.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. emails which send just the “right&# piece of information to the prospect to help move him or her to the next stage of their buying cycle. Copyright © 2010 Tiecas, Inc.

450+ Free Stock Photos to Use in Your Marketing [Free Downloads]

Hubspot

Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used.

160 MORE Free Stock Photos You Seriously Need to Download Now

Hubspot

We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. 5) Email Campaign Image.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) 25 per email address.

CPM 63

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. 25 per email address.