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How to craft an effective AI use policy for marketing

Sprout Social

Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. Plus, it securely enhances operational efficiency across the organization.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. While AI can improve performance, boost efficiency and generate positive business outcomes, brands are also experiencing unforeseen consequences of its application.

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Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates

ViewPoint

Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. It’s a matter of Marketing gaining the ability—through new means—to efficiently sort, identify and deliver only that fruit which is ripe and ready to eat.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

I can assure you we are doing our best to make the most efficient use of the dollars we spend. This would not be effective or cost efficient. We use the actual volume of searches, conversions and other data to tell us what search terms are being used most often by software prospects. Search is really hard to explain.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Software as Services. Networking. Psychology. Social Networks. Recommended.

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Buying a Small Business: Learn from My Mistakes

Single Grain

Intellectual Property : The failing business may have valuable patents, trademarks or copyrights that can be leveraged. ✅ Expenses : Scrutinize all operating expenses, including rent, utilities, salaries, and vendor contracts. ✅ Intellectual Property : Inventory all intellectual property like patents, trademarks, and copyrights.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Computers & Software. Related Topics: Software Services & Applications (301). |. Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing. Construction. Medical Practices. Restaurants. Retail Trade. Manufacturing. Real Estate.