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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. The bad: Scraped data may include copyrighted or trademarked material. In short, it must be fact-checked. There are other issues.

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The 6 Risks of AI Content

Animalz blog

Risk of copyright infringement and legal challenges. So creating organic search-focused content may become less valuable for businesses. Lack of copyright protection. As Aleksander explains, “There is risk that the Copyright Office will not register the content generated as protected ‘work.’

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. It has evolved into a transformative force, from facilitating remote work to streaming entertainment.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The origin and originality of content.

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The 5 best practices of digital asset management

Martech

They also help you avoid security issues with restricted and copyrighted assets. This may include external users who need to gain approval on a per-asset basis from someone within your organization before they can use an asset. Be conscious of the language you use in training and documentation.

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Marketing leaders, are you actually ready for AI?

Martech

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. If so, how and when?

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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

Turns out generative AI is great for some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts. Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool.