markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

JUNE 8, 2018

On the other hand, you now have a laundry list of things that you need to tick off before you even start to make sure everything kicks off smoothly. Whereas working for someone else alleviates these responsibilities, the startup owner takes on all these stresses themselves. Choose your business structure. Choose your business structure.

Business 74

Business Domain Peer-to-peer Startups 74

Marketing Insider Group

DECEMBER 9, 2010

Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world… Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. I concluded with a discussion of the tactics to consider in future demand generation efforts.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 14, 2010

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Buzz Marketing for Technology

JULY 20, 2008

Qian The study authors found that iTunes can address this issue due to its powerful search and sort functions, its ability to remember a users favorite articles and its capability to support customized shortcuts for different topics and/or categories. Print Email Bookmark. "We no longer need to keep PDF files in redundant folders."

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Marketing Insider Group

MAY 3, 2010

I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. To introduce myself.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. To introduce myself.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Online Marketing Institute

MAY 27, 2009

But, what’s here to stay is word of mouth on steroids—energized, technology-enabled, peer-to-peer communications that will necessarily be the centerpiece of any fruitful marketing communications program. B-to-B has always been peer-to-peer. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

EveryoneSocial

MARCH 26, 2019

With our digitally connected world, now more than ever are your company’s employees the most trusted source of information to their peers. If you are exploring employee advocacy and taking your company’s social media strategy to the next level, you’ll find value in this content. Learn more below about the employee advocacy best practices.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JUNE 9, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As marketers we need to do more to educate our peers on the value of marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Martech

DECEMBER 21, 2023

Define specific measurable outcomes, which can include brand awareness, lead generation, peer networking and education. Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. Maxwell asked. We’d like to know how it’s been for you.

Planning 77

Planning Copyright Peer-to-peer Terms and Conditions 77

Outgrow

JULY 27, 2022

And for this month we’re going to interview Alanna Brannigan, who is a copyright and SEO (search engine optimization) specialist at Harvest Moon Marketing. Welcome to the Marketer Of The Month blog! . We recently interviewed Alanna Brannigan for our monthly podcast -‘ Marketer of the Month ’! What an SEO audit entails.

SEO 52

SEO Marketing & Strategy Marketing Strategy Planning 52

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Why is this important? Marketing needs to be the engine to identify qualified leads for sales. What is the problem?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have an amazing lead conversion rate, which is triple the amount of their industry peers. Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

ConvertKit

NOVEMBER 23, 2021

Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book.

Copyright 125

Copyright Landing Pages Amazon Custom Publishing 125

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Violation. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment! Are you human? Sorry for asking).

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There are some caveats to note. Third, thank you to all who participated.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

ClearVoice

DECEMBER 19, 2019

One key pillar of this approach includes offering insightful, credible information that equally informs and inspires readers to take action or think more critically about a topic. As writers, how do we manifest such performance-driven content? The quick answer: We rely on sources. I’m immediately reminded of my college days.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Without getting into all of the math, responses from 290 of the nearly 600 B2B marketers who attended the event series point to the potential for somewhere in the range of 70 to 75% net increase in total adoption of marketing automation technology in 2010.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40