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How to craft an effective AI use policy for marketing

Sprout Social

Others jumped on the bandwagon without truly understanding migration complexities or associated costs. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. Yet today, cloud computing is ubiquitous.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They’re low-cost and easily accessible but also the most prone to risk and misuse. However, achieving this is entirely counterproductive if it comes at the cost of your customers’ experience.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Plus, it promises a way to do more with less, while keeping costs down. First things first: vet your vendors. Sounds great, right?

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. Assessing ChatGPTs impact on key marketing functions 1.

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Is the Bloom off the Blockchain Tulip?

Customer Experience Matrix

But in practical terms, the benefit is much lower transaction costs because there’s no need for intermediaries to verify identities or register transactions. Transaction costs are not the problem, so blockchain isn't the solution. This is paying for commercial use of photographs, music, articles, and other copyrighted materials.

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When Analog Beats Digital Marketing

Convince & Convert

Too many companies these days are enamored with the efficiency and cost savings of those awful telephone trees. Those of us on the other end know that what it really represents is a way to transfer costs and inefficiencies to us. I applaud the decision by a company with digital DNA to recognize when an analog solution is still best.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.