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Reputation.com Releases 2019 Retail Banking Reputation Report

Nuvi

The report found that the average Reputation Score for the retail banking industry is significantly lower than other industries, with banks indexing poorly in for online sentiment, recency of reviews, review response rate, review volume and other key factors. Customer Engagement Essential for Higher Scores.

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8 Practical Tips for Successful B2B Email Marketing

Exo B2B

Emails have the best ROI as a digital marketing channel, and B2B emails have a 47% higher click-through rate or CTR compared to B2C emails. Effective customization helps you improve your click rates. Keep a conversational tone. So, a good approach is to adopt a conversational tone where you create a dialogue with a reader.

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6 Deadly Marketing Myths BUSTED

Hubspot

Myth #1: Social media is for conversations, not broadcasting. In other words, the conversation didn’t drive traffic. In other words, they’re less conversational. Similarly, in his Science of Email Marketing research, he found that emails sent on the weekend had a much higher click-through rate (CTR).

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. We are the leading figure in the conversation about diversity and inclusion. So far conversion rates are up year over year due to implementing a new scoring model.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates.

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6 Tips for Symbiotic Sales & Marketing Lead Management

Hubspot

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Study after study shows that email response rates decline over the age of the lead.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Target the offers around those interests for a boost in response rate. We've also published some great advice about this debate here.