Marketing Insider Group

AUGUST 23, 2022

Enter – content marketing. Content marketing is the sustainable and cost effective tool to get your product or service in front of your top prospects. Creating blog pieces on your website and distributing them across your social channels can cut your marketing strategy spending down drastically.

Content Marketing 240

Content Marketing Traffic Startup Content 240

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Tools PPC Best 127

Anteriad

MARCH 15, 2023

Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. It could turn the world of search marketing on its head. Before we dive into how this affects you as a marketer, here’s a little background.

B2B 105

B2B Search Search Engine Marketing 105

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 281

Social Media B2B Media Statistics 281

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Content Marketing 363

Content Marketing Analytics Content Google 363

Contently

DECEMBER 22, 2022

When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Allow yourself to ask a few difficult questions. Is your content speaking to the right people? Is it covering the topics they care about through the channels and media they engage in? Seriously, it does!

Content Marketing 175

Content Marketing Content Marketing Tips 175

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Agency 52

Agency Search PPC Marketing 52

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Strategy 303

Strategy Marketing Banner Ads ROI 303

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 241

Content Marketing Budget Content Marketing 241

Spiralytics

OCTOBER 12, 2022

Successful online ads target a specific audience – at the right time, in the right place. But how can you set up a marketing campaign that does just that? A narrower focus means higher click rates, which translates to new customers. Google Ads and paid advertising should be a solid part of your marketing strategy.

Google 142

Google Ads Landing Page Keyword 142

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. Note: This data includes Conversation ads.

CPC 52

CPC CTR Conversion Rate Benchmark 52

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 271

Lead Generation B2B Generation Google 271

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).

Search 212

Search B2B Advertisement Advertising 212

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 343

Content Marketing Content Marketing User-Generated 343

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy.

MQL 80

MQL Lead Nurturing Media Inbound Marketing 80

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 167

Content Marketing Content Question Marketing 167

Single Grain

SEPTEMBER 20, 2022

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . TABLE OF CONTENTS: ↓ AI-Powered Optimization.

Trends 145

Trends Marketing Search Engine Search 145

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. Several optimizations may be needed to your ad to ensure success.

Marketing 93

Marketing Search Engine Account Based Marketing Domain 93

Biznology

OCTOBER 18, 2013

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” Is paid search part of marketing? Of course paid search is marketing.

Search 80

Search Marketing Advertisement Advertising 80

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

B2B 59

B2B Agency Marketing Best 59

Lake One

JULY 15, 2022

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value. What is a Paid Media Dashboard?

Measurement 52

Measurement Media CPA Best 52

Sword and the Script | B2B

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 108

Content Marketing Audience B2B Content 108

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. But effective marketers need to know numerous other social media terms, as well as a slew of acronyms, from CPC to ROI. Most social media feeds once displayed posts in chronological order.

Social Media 111

Social Media Media Social Marketing 111

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. Not to mention paid search ads.

Search Engine 76

Search Engine Search Generation SERP 76

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2B 307

B2B Marketing B2C High Quality Lead 307

Marketing Insider Group

JULY 6, 2022

Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. On this list you’ll find shows that provide valuable insight on modern content marketing strategies, plus innovative and actionable tips you can implement at your company right away.

Content Marketing 188

Content Marketing Podcast Content List 188

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

Spending 66

Spending Media A/B Campaign 66

Marketing Insider Group

OCTOBER 31, 2022

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. It also provides a measurable way to show the value of your content in a relatively short period of time.

Keyword 225

Keyword Research Tools SEO 225

Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. Not only will you learn what the best paid media agencies are, but you'll learn how to qualify the right one. Top 5 Paid Media Agencies.

Agency 52

Agency Media Best PPC 52

Hinge Marketing

MARCH 6, 2023

In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully. When focused on commercial objectives, it is often labeled as thought leadership marketing. Over time, a stream of useful thought leadership content builds the expert’s visibility and influence.

B2B 118

B2B Content Business Audience 118

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Page 98

Landing Page Ads A/B Advertisement 98

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Content Marketing 307

Content Marketing Startup Content Marketing 307

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Content Marketing 363

Content Marketing B2B Content Marketing 363

Contently

MARCH 20, 2018

In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our So how does this knowledge impact marketers?

Content Marketing 167

Content Marketing Rate Content Marketing 167

SmartBug Media

OCTOBER 31, 2019

Content should be designed to create and refine audience interest and trust. In fact, content that answers questions and provides valuable insights is especially helpful. Your content will not reach much of an audience if it isn’t promoted. As with content creation, promotion should be an ongoing process.

PPC 51

PPC Content Marketing Content Advertisement 51

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes. What Is A Marketing Inquiry?

Leads 280

Leads Lead Marketing High Quality Lead 280

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. So instead of writing a post that gives you hundreds of metrics to track, this post takes a look at the six most important content marketing metrics. New to content strategies?

Content Marketing 122

Content Marketing Content Measurement Marketing 122