Open Rates Are Not As Telling As You Think

Cody Ward

Our open rate is 30%, which is above the industry average by 10 percentage points.” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Open rate does not mean they read your email.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

A Guide to Email Subject Line Creation to Optimize Open Rate


The most important thing is to engage your audience and inform them they should open emails when they get them. You have to think what will make you open the email. You also have to keep the messages conversational like it’s you and your friend communicating.

How to Improve Your Email Open Rates


If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group. If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment.

Email Tip - How to Improve Open Rates

Anything Goes Marketing

If you send out email regularly, getting a few extra opens is always a good thing. Typically, the "from" address and the email subject line are the biggest determinants in getting an email opened. The AutoPreview can also determine if an email will get opened. This may get some people (especially Canadians in the dead of winter) to open the email but most may see this as junk and delete it. Open this email and find out how.)

Email Marketing Conversion Rate Comparison


This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. Conversion Rate (%) = # of signups or purchases / # of Successfully Delivered Emails X 100. Open Rate.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. Show them that you really, truly understand their needs–and you’ll be shifting the conversation from you to them.

Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video


When someone uses your name in conversation, you feel respected and important. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers: 29% open rate. click-through rate.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. Improve deliverability and overall email performance as measured by open and click rates.

Best Email Marketing Tips, Tactics and Metrics of 2010


For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. How to Increase Email Open Rates.

Businesses See 500% Lift in Email Conversion with Personalized Video


Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more!

Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. New conversational interfaces will drive deeper relationships between consumers and brands.

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Our last email campaign had a 5% click rate! Some range of email “intelligence” is built in based on behavior (think of it as a two-way conversation of listening and speaking). Which Earned a Higher Click Rate and Click-to-Open Rate?

How Do Your Email Engagement Rates Stack Up Against Your Competitors?


Of those 11, I opened about half, only clicking through on one. Considering the sheer volume of these emails, it’s harder than ever to entice customer engagement that goes beyond simply opening a message.

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Use Video to Prospect Leads and Control the Conversation


With this in mind, why are so many sales reps still using video without conversion and insight in mind? In this post I’ll show you how you can use video strategically throughout your prospecting cycle to generate, qualify and communicate through two-way conversation with your leads.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour

Sales Intelligence View

Compelling Subject Lines: While catchy subject lines can help, it misses the truth about email marketing: “earn your subscriber’s trust, or else they won’t open email regardless of subject line.”.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation Blog

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale.

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Modern Marketing

Lift in open rate: 75%. Lift in responder rate: 50% on Welcome / 30% on Abandonment. Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

How to Improve Your Email Clickthrough Rate [Video]


All of the things we''ve talked about up until this point are crucial to know ( growing your list , getting delivered to your contacts'' inboxes , and getting email opens ), but getting clicks on your emails is probably the most important step. So remember, your number one goal is conversions.

B2B Reads: Lessons of Leonardo, Cold Emails, and Leaving Things Undone

Heinz Marketing

How many salespeople manage to get a decent open rate from an actual cold email? Why Websites with Simple Designs Have Higher Conversion Rates. B2B Reads Sales Cold emails conversion rates creative genius databased integrity nuturing leads Productivity soft skillsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Use These Email Marketing Tools For More Conversions


Reaching your subscribers and converting leads can be a challenge, but with the right strategy you can have better results and more open rates. Opentopic blog >> Today I have some email marketing resources to help you improve your website leads and sales. Here’s four links with tips and tricks to kick start your Monday.

Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard


Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. As much as marketers rely on email to reach their audiences, email campaigns don’t have a high success rate.

Case Study: How e.Republic Went from Awkward Conversations to Automation

Modern Marketing

by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Best yet, e.Republic’s marketing automation investment has meant a lot less awkward conversations and a lot more high-fives.

B2B Marketers still struggle with lead nurturing


I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today


Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. e.g. “Conversion Optimized Inbound Marketing Services”.

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither


The close phase at the end is important to stay top of mind and encourage the conversion. You can see open rates and levels of engagement along with if/when the emails are converting to sales and revenue dollars. The post Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither appeared first on Fathom.

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Holding all other conversion rates equal, this would be a lift of 46% in closed deals.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

But that headline you think is brilliant might not shine so brightly when your prospects open the email. According to the Direct Marketing Association, 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts.

Do You Qualify?: The Leads Test You Must Pass


Naturally, a question such as this should turn your mind towards your prospecting machine and your capabilities when it comes to harvesting leads and creating conversions with cold emails. By better understanding this you can access more quality leads and increase lead conversions.

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It’s Time to Put SMS Out of Its Misery


According to the 2016 E-mail Marketing Metrics Benchmark Study , the world average open rate of emails was 21.8 Click-through rate? Email-marketing evangelist Neil Patel has seen chatbots garner 88 percent open rates and a 56 percent click-through rates.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)


Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Leveraging Teaser Videos and YouTube Annotations to Drive Traffic to Your Site [how to]


It’s probably one of the most effective 1-2-3 punches you can combine to maximize views that end up where they matter most – your website or conversion page. Editor’s Note: Are you video marketing conversion ninja?

The Majority of Email Conversions Take Place on Day 1 [Data]


Most email software provides you with metrics like open rate and click-through rate, but with some advanced tools, your analysis can go much deeper and provide you with data that can be even more helpful. We found that: 70% of conversions took place within the first day.

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How an Inbound Email Strategy Can Work Wonders for B2B Marketing


Isn’t it disheartening to put in a great deal of work into your B2B email marketing only to see little engagement and no conversions? In order to meet the industry benchmark of 25% or higher open rate, your emails must deliver value to subscribers and prompt them to take the next action. As we shift away from salesy, … Content Marketing Email Marketing

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Cross Channel Orchestration Helps Increase Open Rates. Watch this brief video to see how Adidas uses Oracle Marketing Cloud to orchestrate cross-channel marketing to increase email open rates by 2X and boost conversions by 50% with a new customer experience.

The Only Analytics That Matter Are Your Own


However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m.

Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos


By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate.