EveryoneSocial

SEPTEMBER 22, 2022

Does your brand’s social media strategy need a refresh? We’ve all been there, and content planning will help. If you strategize and plan ahead with content planning and scheduling tools, you can make this process more streamlined and efficient, all while increasing ROI. What is content planning?

Social Media 52

Social Media Planning Media Work Management 52

Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Conversion means different things to different businesses. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. How do you plan for a year’s worth of content?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Oktopost

JULY 20, 2023

In the ever-evolving world of social media, there’s a new player that’s making quite a splash. Threads is designed to be a space for sharing text updates and joining public conversations. Now, you might be wondering, “What’s the big deal about another social media platform?” Hello there!

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Zoominfo

FEBRUARY 7, 2019

So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. The average landing page conversion rate is 2.35%. Enter conversational marketing. What is Conversational Marketing? The average email open rate is around 20%.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? Earning more “conversions” is vital for your brand to stay afloat, but conversions come in dozens of different varieties, and the process is somewhat complicated.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. This can grow your conversion rates, sales, and overall revenue. This lets you recover abandoning users and is incredibly effective at increasing conversions. Sounds amazing, right? Then let’s jump right in.

Conversion 75

Conversion Best Practices eCommerce Template 75

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. This can ultimately lead to higher conversion rates and better overall results for your email marketing campaigns.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. While conversation may flow naturally in real life, out in the digital realm, it takes a little bit more know-how. Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Hubspot

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

Anyword

SEPTEMBER 29, 2022

We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. So, when deciding where to invest your money, how do you decide between traffic or conversions? Not all social media platforms and advertising avenues will work for you. Ideally, we’d like to do both.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. Which is why designing the perfect social media marketing plan is imperative to every business.

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

Optinmonster

AUGUST 24, 2023

These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise. By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Social Media 98

Social Media Webinar Metrics Social Marketing Marketing & Strategy 98

Sprout Social

DECEMBER 5, 2016

Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.

Social Media 90

Social Media Work Management Marketing Management Planning 90

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Conversion rates?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Optinmonster

DECEMBER 19, 2022

How Do Exit Intent Popups Work to Increase Conversions and Sales? Even if you know how the tech works, you might be wondering why exit-intent popups work so well to boost your conversion rate. When you can improve your customer experience, you’ll see more conversions and sales naturally. EczemaCompany.com. Rocketbots.

Intent 95

Intent Top of Funnel Examples Conversion 95

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Welcome to the Beginner’s Guide to UTM Parameters for Better Conversion Tracking! This data is invaluable for marketers because it provides detailed insights into the marketing strategies that drive traffic, engagement, and conversions.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. This often represents a huge loss in potential conversions. Coloration is also significant, especially when you look at the actual button users click when completing the conversion action.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. No leads; no conversions. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform.

Twitter 132

Twitter Conversion Communities Work Management 132

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. You can approach influencers to try your products and share their reviews on social media.

Traffic 97

Traffic Conversion Product Cross-Selling 97