LeadSloth

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Will Marketing Automation Be Free?

LeadSloth

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. Steve Woods , CTO, Eloqua.