Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Based on those conversations, this seems about right.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.
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Customer Experience Matrix
SEPTEMBER 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%
Customer Experience Matrix
MARCH 5, 2009
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. Here, then, is the final usability matrix.
Customer Experience Matrix
AUGUST 3, 2010
Market2Lead had something similar but is no longer sold.) These include graphical models that track movement of leads through the stages, detailed analytics with specialized measures such as conversion rates and speeds, statistical projections based on current inventory and historical flow rates, and executive dashboards.
Customer Experience Matrix
FEBRUARY 24, 2009
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Tags: usability assessment marketing automation marketo lead management demand generation.
Smashmouth Marketing
MARCH 19, 2009
I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Do you agree?
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