B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions. Examples include clicks, click-through rate, and conversion. Click-Through Rate Click-through rate (CTR) measures how often someone clicks on an ad, based on the number of times the ad is shown.
Let's personalize your content