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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots. Problem #2: Pushy marketing.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance.

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How the First Message in Live Chat Can Increase Website Conversions

Webbiquity

But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Live chat canned responses: Answers to common questions can help chat agents efficiently manage conversions with several customers at once. How Your Chat Greeting can Increase Conversions.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. How do your pages stack up against the competition? It helps answer all these questions and more.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Conversion means different things to different businesses. Optimize Your Storytelling for Engagement and Conversion.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.