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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

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How to Increase Website Conversion Rate

Optinmonster

Not sure how to increase conversion rate on your website? The average website conversion rate is between 2-5%. Increasing conversions even by a little bit can add up to a large impact on your revenue and profits. Create a Conversion Funnel. What is Conversion Rate?

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. Google Keyword Finder.

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How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

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How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

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Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. That’s another question….

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How to Write an SEO-Focused Content Brief for Your Writers

DivvyHQ

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

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Keyword Stuffing: The RIGHT Way to Keyword Stuff for SEO

seo.co

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. What Qualifies as Keyword Stuffing.

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Every Question You’ve Ever Had About Keywords, Answered

Hubspot Marketing

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic.

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12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

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Conversational Marketing: How Does It Elevate Your SEO Strategy?

Spiralytics

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale.

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

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SEO: Leverage the Power of Keywords to Drive SEO

Blue Flame Thinking

Any digital marketing conversation you’ve had recently probably included the topic of keyword research. Everything on your landing pages – from the copy to images, video, and graphics – is powered by keywords. Keyword Research Tools. Keywords Planner.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

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Long-Tail Keywords: A Comprehensive Guide

Brightedge

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. What Are Long-Tail Keywords? High-volume keywords comprise what is called the “head.”

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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Increase visibility, build trust with your target audience and turn more visitors into leads with these simple ways to optimize your blog page for conversion.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. SEO & CRO: How Rankings and Conversions Complement Each Other.

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3 Conversation Intelligence Tools to Boost Your Marketing & Sales Outcomes

SmartBug Media

Marketing and sales professionals have used technology to their advantage for a long time, and the answer to these questions is no exception. The concept of conversation intelligence has been a game changer for a couple of years now, and it seems it will only get better from here.

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4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words). Rather, it’s question designed to get at the consultant’s communication skills. Sources of conversions.

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Covid-19 (Coronavirus) Keyword Research Tips

Conductor

Now more than ever, it is important for marketers to understand and address the questions of their audience. With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time.

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How to Drive Traffic with Zero Search Volume Keywords

seo.co

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords?

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The Do-It-Yourself Conversion Rate Optimization (CRO) Audit

Marketing Insider Group

Conversion rate optimization is more important than you might think for your overall bottom dollar. Answer: a conversion rate optimization audit! New to conversion rate optimization? Setting deadlines based on overall conversion progress is a good way to start.

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4 Ways to Evaluate Keyword Intent

KoMarketing Associates

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. While a keyword may seem valuable on the surface (i.e., Here are four ways to evaluate keyword intent: 1. Simply start typing your keyword phrases into the search box and see what comes up.

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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts. With these questions in mind, we decided it would be beneficial to share some of our recent interactions with clients from various industries, and shed some knowledge on common inquiries.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns? The Google budget is based on keywords and the bid for those keywords. With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. Is it create awareness, drive conversions, generate likes?

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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

For a deeper dive into PPC and answers to some of the most pressing questions surrounding PPC advertising and best practices for B2B, we sat down with Launch Marketing executive team members Jeff Raymond, Shawna Boyce and Christa Tuttle. One of the principle metrics to measure is conversions.

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Keyword Cannibalization: What it is and How to Avoid Keyword Cannibalization in SEO

seo.co

We’re interested in a much less ethically problematic form of cannibalization: keyword cannibalization. Whether you realize it or not, your entire website could be plagued by keyword cannibalization problems, resulting in confused visitors, lower rankings, and ultimately, wasted SEO potential.

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How to Leverage Branded Keywords and Branded Searches

seo.co

Are you looking to generate more traffic and improve your conversions ? Start paying attention to and optimizing for your branded keywords! Your branded Google suggestions are your core keywords to monitor closer. Your brand name as a keyword. Your branded keywords.

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Digital maturity — ideal state

Biznology

When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” They use deep keyword research and structure the data into maps of topic areas that customers are interested in. Social listening delivers insight into conversations that are happening in the social space that are relevant to a company’s business — what customers and potential customers think about their brand and competitors.

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Questions over Keywords: Why the Future of SEO Strategy Is a Conversational Approach

Content Standard

For content marketing teams trying to keep up, SEO conversations can quickly turn into meandering affairs that range from high-level strategy to exceedingly specific technical implementation. While site optimization remains ever-important, search giants and SEO experts alike have begun talking about the shift from keywords to “ quality content.” The smarter our search engines, the less reliant they become on keywords. Questions over Keywords.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

It is customer-focused, answering important customer questions and meeting their needs and challenges. Higher conversion rates: Brands that use content marketing can expect 6 times higher conversion rates. It all comes down to purpose – the questions why, who, how, and where.

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The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

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Google stopped tracking keywords; but there are still ways to monitor keywords for SEO

NuSpark

What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Despite causing minor inconvenience since that time, most marketers found they still had enough remaining data to analyze keywords, conversions, ROI and other important metrics.

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On the limited value of branded content

Biznology

Here is an abridged view of the conversation: In my experience, if you have marketing challenges, content is SO NOT the answer. Companies fail at content marketing because they focus on pushing branded content on unwilling audiences rather than on pulling willing audiences to useful experiences that answer their unbranded questions, and folding in branded content only when they are ready. It just doesn’t work particularly well at the beginning of the conversation.

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