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8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite these challenges there are several fundamentals that are sure to generate WOM buzz … even for B2B marketers.

Buzz 53

60 Marketing Acronyms Every Industry Pro Should Know


It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. CRM: Customer Relationship Management. CRO: Conversion Rate Optimization.

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Multi-Touch Attribution, A Full User Debrief


These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. A time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction).

The Ultimate Dictionary of Marketing Terms You Should Know


It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. A conversion path is a series of website-based events that facilitate lead capture.

B2B Marketing Events Around The World - May 2011

MLT Creative

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. The changing nature of our industry propels us to stay on top of the latest trends.