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60 Marketing Acronyms Every Industry Pro Should Know


It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. CRM: Customer Relationship Management. CRO: Conversion Rate Optimization.

Multi-Touch Attribution, A Full User Debrief


These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. A time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction).

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The Ultimate Dictionary of Marketing Terms You Should Know


It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. A conversion path is a series of website-based events that facilitate lead capture.

B2B Marketing Events Around The World - May 2011

MLT Creative

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. The changing nature of our industry propels us to stay on top of the latest trends.


Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

How could emphasizing leads not improve the relationship? Marketing Interactions , June 10, 2010 The amount of information available is staggering. What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Best of B2B Marketing. June 2010.