KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Develop Relationships by Lead Nurturing. Don’t Focus on Last-Click Conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

OCTOBER 15, 2015

Conversely, being memorable and useful are characteristics of a brand full of promise. They aren’t the basis for a customer relationship. 3 Steps To Build Trust for More Meaningful Customer Relationships. Interaction, done well, can be an open doorway leading to favorable impression. Sound like a hassle?

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Bring Conversation to Another Medium. In-Person Conversations. No matter the goals, you can leverage your in-person activities with what you are doing online. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

APRIL 10, 2018

Drip campaigns historically have a high conversion rate compared to other types of B2B email marketing campaigns; Delivera reports that it’s over 50 percent. Conversely, if they didn’t click on the video and went straight for the ebook only, a drip campaign can use more written content emails to get them to convert. Final Thoughts.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JULY 31, 2014

For example, one of our clients, a provider of industrial equipment, actively participates across many different segments while interacting with manufacturers, suppliers, vendors and more. They keep each type of business relationship in unique Twitter lists. But there is a competitive opportunity as well. Identify Key Influencers.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. If you want to add some sophistication to your campaign, also consider pairing LinkedIn video ads with LinkedIn Conversation ads. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Native Videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MARCH 24, 2014

Using words such as “watch,” “learn,” or ”ask” engages the audience and leads to valuable interactions. After all, social media is supposed to be used as a conversational tool! Calls to action are something the Adobe profile excels at. Salesforce. Twitter Profile: @Salesforce. Followers: 177K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

AUGUST 29, 2012

Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase brand awareness, understand their audience , and more.

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

MAY 30, 2017

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

JULY 11, 2013

And when reviewing “Behavior Flow” reports in Google Analytics, company pages are often at the top of the list of 1st interactions when visitors started on the home page and did not drop off immediately. Company pages can become a key asset in providing validation of the brand story and curating thought leadership.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 22, 2012

You can also break it down by gender, relationship status, interests and age. Tim Ash was on the conversions in a social world session and one piece of advice he offered was to get more out what you’re doing. How people interact with your site and how actual people are connected to your site is what’s going to matter.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

AUGUST 18, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. If you want to add some sophistication to your campaign, also consider pairing LinkedIn video ads with LinkedIn Conversation ads. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Native Videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. More Nimble.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 26, 2016

We are interacting with humans and we can’t forget that. According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post. We must look at how social is impacting other channels and driving interactions. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

DECEMBER 21, 2017

Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for. 3 Ways to Build a Better Agency-Client Relationship. What AdWords’ Exact Match Keyword Update Means for You. Content Marketing in 2022.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 7, 2015

It’s easy to find relevant communities to share industry-related content and interact with influencers and publications. A successful social media strategy helps businesses increase brand recognition and loyalty, boost conversion rates, drive referral traffic and more, all in effort to generate sales.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 7, 2014

Opponents of this functionality feel that it’s too easy to game this system and won’t really add value to the relationships professionals build through LinkedIn. For ongoing network development, a solid combination of recommendations and skill endorsements can go a long way to successful interactions. LinkedIn Groups.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

SEPTEMBER 7, 2017

Relationships Still Matter in Marketing (and Sales). The main driving point of social selling as a strategy is that it helps salespeople facilitate and grow relationships with clients. Connect with these potential customers on the platform where they are most active in order to grow a relationship.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MAY 1, 2018

As I mentioned in a previous post , goal or conversion tracking typically falls into one of three key areas. Sales-ready form submissions: These types of form submissions are assumed to offer more sales-ready conversations with appropriate organizational personnel. But make sure social media is getting it’s full credit due. .

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

FEBRUARY 25, 2020

According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. Retargeting is a form of online advertising that allows you to connect with users who previously visited your site, interacted with your social profile, or completed a form on your site. It is basically insane.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JANUARY 28, 2020

Then, factor in that less than 20 percent of businesses consider legacy relationships a factor when purchasing an enterprise software solution digitally, and the writing is on the wall. Content marketing opens the door for beginning conversations on a granular level.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

JANUARY 13, 2021

DMs, individual comments and replies – marketers have found that conversions happen more often when the conversation is “H2H” (human to human) rather than in response to a broadcast style messaging campaign or post. This is that you can send messenger messages for free within 24 hours of a user interacting with your bot.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 9, 2018

Finding your sweet spot requires trial and error, competitive analysis, and closely monitoring to see your levels of engagement and audience interaction. Keeping your delivery and tweet schedule consistent doesn’t have to mean more content, it can mean pushing your content out in different ways in order to keep the conversation going.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

KoMarketing Associates

MARCH 9, 2017

Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. How could they best navigate to a conversion with you?

Top of Funnel 153

Top of Funnel Webinar Metrics B2B Marketing Marketing & Strategy 153

KoMarketing Associates

OCTOBER 31, 2014

In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. Google AdWords Website Call Conversions. G-Squared Interactive (GSQi)’s Glenn Gabe has in-depth write-ups for both updates thus far.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

MAY 19, 2014

There is preparation involved in securing the conversations that make these link building tactics possible. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer Free SEO Assistance. You are an SEO professional correct?

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. How do you know if your landing pages are high quality?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

FEBRUARY 17, 2015

Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). This brings us to my next point. 2 ) Trust is not given, it’s earned.

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120