Act-On

SEPTEMBER 25, 2023

You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. They can structure their conversations and follow-up based on this intel. (And by magic, we mean smooth handoffs.) But we get it—making friends can be awkward.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

FEBRUARY 26, 2024

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is an Ad Click? What is Ad Inventory?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 6, 2023

That means using SMS can provide an advantage for building relationships at every stage of the buyer’s journey, wherever that buyer exists. Intimacy Ultimately, SMS offers an important channel for businesses that want to build better relationships with their customers and prospects.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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DECEMBER 8, 2023

Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Interested in learning more about marketing automation migration?

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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NOVEMBER 7, 2023

Email Channel Health: Metrics like engagement, conversions, and even the ROI of your email program. interactive surveys) to aid your targeting efforts as they move down funnel. Delivery Rate: The percentage of emails that are delivered. You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187