• VIDYARD  |  THURSDAY, JULY 20, 2017
    [Conversion, Interactive] Video Success Starts with a Strong Video Strategy
    They know that it works to engage new audiences, to educate prospects through the buyer’s journey, and to build more personal relationships that help sales teams close more deals. Secondly is looking at your website and where are there gaps where video content could help you increase conversion rates or tell a better story. And finally, am I going to add interactive elements, calls to action, personalization into my videos?
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Conversion, Interactive] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    For people like us, live events are some of the only times we interact with our colleagues, peers, competitors, and even customers face-to-face. . Some of these will suggest using interactive content – because it’s versatile and engaging – but many of these tips are modern updates to techniques that have worked for ages. . Build relationships with others in your industry? Create interactive maps. Here’s a great interactive map example from Marketo : . .
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Conversion, Interactive] Why Your Design of Experiments Is Probably Wrong
    That's why we like referring to the term design of experiments , which refers to " a systematic method to determine the relationship between factors affecting a process and the output of that process. " So, much like the overall point of conducting experiments in the first place, this method is used to discover cause-and-effect relationships. This page’s conversion rate is “okay,” at best, with about 5% of visitors purchasing the boot.
  • VIDYARD  |  WEDNESDAY, JULY 12, 2017
    [Conversion, Interactive] Engaging and Delighting Customers with Video
    The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle. While this doesn’t necessarily replace in-person training or conversations, on-demand training assets are great to have because they can be shared with other stakeholders and with new users as they join the business.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Conversion, Interactive] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries.
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Conversion, Interactive] Leverage Marketing Technology to Improve your Business
    An effective marketing strategy is one that focuses on creating a 1:1 relationship with its target audience. Consider this scenario: you approach a stranger and decide to strike up a conversation. How fruitful would this conversation be, especially when compared to one you would have with your closest friend or a family member? The following questions fall into the category of implicit data: How do your customers interact with your brand?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 6, 2017
    [Conversion, Interactive] How to do lead management that improves conversion
    In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. Lead management is a multi-step process that handles the conversion of sales leads to customers. People focused on getting the highest conversion rates on leads and the most efficient cost per opportunity.
  • SHARPSPRING  |  FRIDAY, JUNE 30, 2017
    [Conversion, Interactive] Show Me the Money: Proving ROI With the SharpSpring CRM
    One of the easiest ways to show the ROI of each customer is to accurately track them in your CRM, starting with the very first time they interact with you, and following them all the way to a closed sale. SharpSpring has an awesome integrated CRM mixed with all of the other marketing automation tools, so you don’t have to go out and buy separate software licenses for the features you need,” said Rafael Zabala, Chief Strategy Officer at Interactive Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 29, 2017
    [Conversion, Interactive] Connecting to a new podcast on digital transformation
    My favorite event of the year is attending the massive SXSW Interactive conference each spring. It’s a show all about the challenges of digital transformation and believe me, we are getting into some WILD conversations! The best thing to do is keep your eyes open, cast a wide net with your conversations, and realize that the next big thing can come from somewhere unexpected, even outside your industry.” We built deep personal relationships with our customers.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Conversion, Interactive] 6 Digital Storytelling Lessons from Pottermore
    As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. Apply them to your own strategy to deliver content that strengthens relationships with your community. In the spirit of magic, the new editions are complete with animations and interactive artwork.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Conversion, Interactive] The True Power of Contextual Marketing
    Engaging content delivered via the platform that your target audience is using helps cultivate more meaningful relationships. The goal of contextual marketing is to create interactions with consumers by anticipating their needs. Because the advertisements you’re posting are specifically targeted, personalized, and strategically positioned at the time that your customer is about to purchase, conversion rates will be higher , and your sales figures will increase.
  • ACT-ON  |  MONDAY, JUNE 26, 2017
    [Conversion, Interactive] The Artificial Intelligence Impact: Friend or Foe to Marketing?
    Bots, for example, may hold great conversations for a company that has too many site visitors to respond to each independently. They can both help or route the conversation based on the interaction learned. Our love/hate relationship with AI has its roots in science fiction movies like Her , Transcendence, and Star Wars. “Dom, we understand you’ve interacted with us several times recently. The era of Artificial Intelligence (AI) is upon us.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 23, 2017
    [Conversion, Interactive] How to Tap into the Power of Influencers
    A recent study conducted by Content Marketing Institute found marketing campaigns that include influencers show a 10x increase in conversion rates. And in addition, what it will cost if you don’t secure relationships with the top influencers in your industry—and the competition does. Sustainability : Think about how you can continue building the relationship beyond a single engagement. A single point of contact that continues to build the personal relationship.
  • SHARPSPRING  |  THURSDAY, JUNE 22, 2017
    [Conversion, Interactive] Sample Post | Omni-Channel Marketing
    By positioning the customer at the center of the marketing hub, omni-channel marketing strategies deliver personalized conversations via any of the interconnected channels along the wheelbase. . “Interpersonal relationships are ingrained so deeply into our social fabric that a customer will view your entire brand as a singular relationship … [omni-channel] ensures that customers receive a personalized conversation with your brand.”.
  • SNAPAPP  |  THURSDAY, JUNE 22, 2017
    [Conversion, Interactive] 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse
    An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. . With interactive content technology, lead scoring can be as fun as taking a personality quiz. Done well, assessments create the opportunity for a two-way conversation. Take advantage of the power of interactive content.
  • CONTENTLY  |  WEDNESDAY, JUNE 14, 2017
    [Conversion, Interactive] Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
    When you form relationships early on, they are stickier. If we have a historical relationship with the customer, we’re better able to serve their needs. We also find that’s the stage in life when people most want this guidance, when they’re starting to break out on their own and actually establish these relationships. The other benefit of Wells Fargo is that we do actually have the ability to foster in-person relationships.
  • ACT-ON  |  WEDNESDAY, JUNE 14, 2017
    [Conversion, Interactive] 5 Steps to Get the Most Out of Your Webinar
    Their format facilitates a two-way conversation between businesses and customers (or prospective customers). The workshop format is the most applicable to expanding customer relationships because it involves walking viewers through a live step-by-step process. Consider your need for engagement and interaction, as well as your budget. Hey, kids! Let’s put on a … webinar. Well, that doesn’t quite have the same ring that “Let’s put on a show in the old barn!”
  • SHARPSPRING  |  FRIDAY, JUNE 9, 2017
    [Conversion, Interactive] 7 Ways to Implement an Effective Omni-Channel Strategy
    By positioning the customer at the center of the marketing hub, omni-channel marketing strategies deliver personalized conversations via any of the interconnected channels along the wheelbase. “Interpersonal relationships are ingrained so deeply into our social fabric that a customer will view your entire brand as a singular relationship … [omni-channel] ensures that customers receive a personalized conversation with your brand.”. Imagine a bike wheel.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Conversion, Interactive] Charles Duhigg on the Power of Setting Smart Goals [Master Class]
    For example, marketing may have a Service-level Agreement (SLA) with sales to generate 100 marketing-qualified leads (MQLs) per month, and in return, sales agrees to "work" at least 80% of those MQLs generated by marketing, and provide feedback to marketing about which ones resulted in the most productive conversations, and new business. This relationship gives marketing teams perspective.
  • CONTENT STANDARD  |  THURSDAY, JUNE 8, 2017
    [Conversion, Interactive] How Location Analytics is Helping Retailers Reinvent Themselves
    According to Rob Murphy, VP of marketing at Swirl , a leading indoor mobile marketing software provider, retailers who use indoor mobile location technology are seeing upwards of 20% increases in in-store purchase rate and conversion rate of mall to store traffic, with ROI running as high as five to seven times the technology investment. This in-store interaction offers great value: It can help consumers find what they’re looking for and even save money in the process.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Conversion, Interactive] 7 Ways to Increase Sales with Marketing Automation
    A personalized website will increase your conversion rate and make a better impression. Personalized web content helps build a better, more personal, relationship with leads and ensures that their experience with your company is the best it can be–and therefore increases in sales. To make sure your sales-ready leads are being followed up on with the right message by sales–it’s important to provide sales with the information they need to have the best conversation.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 5, 2017
    [Conversion, Interactive] 5 Ways to Survive and Thrive in a New Job
    I try not to go more than a day without quoting Mean Girls, slyly adding “I have a fifth sense” or “Whatever, I’m getting cheese fries” into everyday conversation. Observe different departments and how everyone interacts. I know I just suggested that you dip your toe into the water to test its temperature—from a relationship building and company dynamic perspective. “Here. This map is going to be your guide to North Shore.
  • CONTENT STANDARD  |  THURSDAY, JUNE 1, 2017
    [Conversion, Interactive] Your Company Needs a MarTech Stack. Here’s How to Build One
    He fakes his way through the conversation, trying to latch on to as many details as he can. Then, when the conversation ends, he walks away and whips out his phone. You may know the names of all of these parts, but their value is defined by their relationship to the larger machine. “[The customers’] interactions with companies, they’re all happening because of these digital touchpoints,” Brinker says.
  • ENGAGIO  |  WEDNESDAY, MAY 31, 2017
    [Conversion, Interactive] ‘Orchestration’ is the Common-Sense Approach Marketing and Sales Needs
    We have all become ingrained with the notion that executives are quite simply off limits for most day to day conversations. If a CEO is on a call, someone must have messed up big time or there must be some personal relationship involved that is causing them to feel compelled to stoop down to such a plebeian level. With the rise of Account-Based Marketing we’ve finally seen walls come down as we collectively realize the power of relationships.
  • SHARPSPRING  |  WEDNESDAY, MAY 31, 2017
    [Conversion, Interactive] How to Pitch Marketing Automation to Your Boss
    You need to become an information hub for prospects, building relationships with them through your content before they even make a purchase. Collect detailed information on your prospects when they interact with your site, and then target them with highly personalized content at exactly the right times to increase conversions. Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Conversion, Interactive] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . . Interactive content.
  • MODERN MARKETING  |  TUESDAY, MAY 30, 2017
    [Conversion, Interactive] AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
    With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. AgilOne is the customer intelligence layer that makes personalization through Oracle Marketing Cloud solutions more impactful -- increasing conversion rates, boosting average order value, and maximizing customer lifetime value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 30, 2017
    [Conversion, Interactive] 10 B2B Marketing Presentations to Favorite on Slideshare
    The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis. Michael Brenner’s presentation captures conversations he had with 23 marketing leaders discussing the “future of marketing” in business.
  • CONTENT STANDARD  |  TUESDAY, MAY 30, 2017
    [Conversion, Interactive] Do Politics Have a Place in Brand Publishing?
    She passes the break room to find her senior editor trapped in a conversation with Bill from accounting, who has decided today is the day he’s going to tell the world about his idea for a third party that’s based on the economic principals of an agrarian barter system. For readers who operate internationally, you’ll need to consider critically whether these tactics actually apply within your particular political conversation.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Conversion, Interactive] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    Yet, bridging the customer-brand relationship isn’t so simple. Without a doubt, the ability to fully understand buying patterns and collect accurate & up-to-date data on prospects’ interactions across the customer lifecycle will fundamentally transform how sales and marketing go about their day. The biggest change will be the way sales and marketing teams interact with each other. Follower numbers are not as important as interactions and engagements.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Conversion, Interactive] How to Leverage User-Generated Content in Your Marketing Strategy
    There's only so much a brand can achieve if all their conversations and interactions are one-way. The reason earned media works so well to build relationships is because it places users into your media channel, turning attention away from your brand and onto your audience. Not only does it facilitate improved ways to learn about your prospects/customers, it opens up a dialogue for two-way conversations so users can interact with your brand.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Conversion, Interactive] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Conversion, Interactive] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. The content can also be converted to PDF format for use in offline customer service interactions. That keyword may have multiple user intents: to purchase analytics software that provides social media tracking, or to learn how to use existing analytics software to track interactions on social channels.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Conversion, Interactive] How Data Proliferation Evolves Sales and Marketing
    Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. Data provides organizational context for meaningful conversations. No matter how the digital world affects our work, business will always be about relationship building. Everyone collects data these days.
  • VIEWPOINT  |  TUESDAY, MAY 16, 2017
    [Conversion, Interactive] Looking to enhance sales lead performance? Put process before technology.
    We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Media: Use all media in your arsenal, including outbound touchpoints that engage prospects and forge relationships needed to convert. Message: Compelling "silver bullets" (conversational points) about your prospects' specific challenges, problems or concerns (vs. a scripted "blast them all" approach) let you truly interact with prospects - and progress the funnel.
  • INFER  |  TUESDAY, MAY 16, 2017
    [Conversion, Interactive] Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
    One is relatively low volume and high budget, with lengthy, consultative selling processes and lots of personal relationships at play, while the other usually means huge volumes and low price points, with fast, direct sales processes. B2B marketing automation platforms support a more complicated funnel that helps marketers plan, prioritize and execute campaigns knowing that certain interactions are bigger influencers to winning a customer than others.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Conversion, Interactive] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    We only care about generating leads and conversions.” Thanks to heat maps , behavioral targeting, and advanced monitoring, these measurements promise greater visibility into who your audience is and how readers interact with your content. It should also deepen relationships with your current customers and give your site an SEO boost. Because without them, generating those precious leads and conversions may not be as easy as you think.
  • INTEGRATED B2B  |  MONDAY, MAY 15, 2017
    [Conversion, Interactive] Build a great B2B corporate website: a model for aligning strategy with content
    You might find they are reluctant to use the website, because the content doesn’t reflect or support the conversations they have with customers and other important stakeholders. But if you want to adopt a relationship-building strategy aimed at a relatively finite customer group, your website needs to be based on engaging visitors (many of whom you know by name) and encouraging them to spend time consuming the content on your website.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Conversion, Interactive] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    There are many natural points within the ABM process that foster a closer relationship between Sales and Marketing. ABM helps establish a relationship with each potential buyer and engages them in the purchase decision. With this context, you can create targeted content and interactions that match each individual's concerns and challenges. This stage is largely about developing relationships with and getting to know all the buyers who will make the final decision.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Conversion, Interactive] What Demand Marketing Really Means
    There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. What makes demand marketing unique from other customer acquisition endeavors is its commitment to long-term business relationships to maintain brand interest and enthusiasm. Getting prospects to interact with your brand helps to build and nurture strong brand relationships.
  • SNAPAPP  |  WEDNESDAY, MAY 10, 2017
    [Conversion, Interactive] Unsung Marketing Hero of the Day: The Data Analyst
    Let’s look at the relationship between content marketing and that sometimes daunting database of yours. . That’s where, through my countless hours of pouring over data I’ve discovered, interactive content comes in. . Getting Leads From Interactive Campaigns. Getting leads from interactive campaigns is miles better than collecting information from standard gated lead forms. The data collected through interactive campaigns , makes my job easier. .
  • ACT-ON  |  TUESDAY, MAY 9, 2017
    [Conversion, Interactive] How to Drive Sales Effectiveness with Automation
    Many sales organizations invest in customer relationship managerment (CRM) tools hoping that it will all of their sales effectiveness problems. Those tools are designed for a variety of purposes, but generally center around reporting and tracking customer interactions. The hand-off includes behavior information on the lead, so that salespeople can see where the prospect is in the buying process, what materials they’ve already interacted with, and what they’re most interested in.
  • CONTENT STANDARD  |  MONDAY, MAY 8, 2017
    [Conversion, Interactive] Why Did Marketing and Sales Break Up?
    The sales manager, on the other hand, is brief; he shares how they’ve directly grown conversions over the past three months, speaks briefly about some tweaks to their sales script, and says the future is going to be mostly more of the same—steady growth. In this scenario, the time and actions between interaction and buy become very short and, by extension, much simpler to track. Content marketing plays a powerful role in generating leads and nurturing sales conversations.
  • DISTRIBION  |  FRIDAY, MAY 5, 2017
    [Conversion, Interactive] A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers
    The Birth of an Interactive Campaign. Avery Brewing Company runs an interactive social media campaign called #WhiteRascalWednesday to promote its Belgian Witbier, White Rascal. Although Avery is far from being the first company to run an interactive social media campaign, Starbucks with their #WhiteCupContest and TOMS shoes with #WithoutShoes campaign achieved incredible success, this campaign stuck out to me the first time I saw it. Managing Customer Relationships.
  • CONTENT STANDARD  |  THURSDAY, MAY 4, 2017
    [Conversion, Interactive] Why Does Brand Purpose Matter, and Where Does It Start?
    AdWeek pointed out that “countless conversations, focus groups, and soul-searching sessions” were required to help the brand arrive at its new sense of purpose. ” This theory, developed by Michael Porter of Harvard Business School and venture capitalist Mark Kramer, argues that a company’s competitiveness, as well as the health of the communities with which it interacts, are not separate from one another—instead, they’re mutually dependent.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Conversion, Interactive] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . Interactive experiences have come of age. More than 550 people attended and many of them continued the conversations at our booths. Oh wait, adrenaline, and the amazing conversations carried me through (and coffee, a LOT of coffee!). . .
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 3, 2017
    [Conversion, Interactive] Is there a place for chatbots in B2B?
    Analysts at CCS Insights went as far as predicting that bots will overtake apps in usage and traffic volumes by 2021 – essentially changing the way we interact online. Google defines a chatbot as “ a computer program designed to simulate conversation with human users, especially over the Internet”. A chatbot essentially uses rules or machine learning to effectively mimic human conversation in order to deliver a service, with the experiences ranging from functional through to fun.
  • ENGAGIO  |  TUESDAY, MAY 2, 2017
    [Conversion, Interactive] How To Leverage Your ABM Strategy to Host Revenue-Driven Events
    As marketing and sales teams shift to strategies that involve more personalized, direct interactions with consumers, many are turning to Account-Based Marketing (ABM). The events provide useful, relevant content, whether that takes the form of a presentation delivering the latest industry research, top-notch networking opportunities with other C-level executives, interactive and engaging experiential activations, and more.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Conversion, Interactive] 58 Best Marketing Tools to Build Your Strategy in 2017
    Closing Deals and Tracking Relationships. That's why using a Customer Relationship Management System -- also known as a CRM -- is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. That's bad for your conversion rates, brand, and your user. Conversion Rate Optimization.
  • KEO MARKETING  |  FRIDAY, APRIL 28, 2017
    [Conversion, Interactive] Top 5 Demand Generation Strategies
    By giving you their email address, the prospects have stated that they want a closer relationship than just reading your online content. Also, email messages are the primary form of lead nurturing; once the email address of a potential client is acquired, the company can begin a “drip” campaign of reaching out to the prospect regularly with a set of emails that follow up and encourage conversion. Build relationships with influencers.
  • BIZNOLOGY  |  THURSDAY, APRIL 27, 2017
    [Conversion, Interactive] The case for customer reactivation
    Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. If a customer has stopped interacting with you, this is very likely an early indicator of upcoming customer loss, or defection. For many companies, reactivation is measured by conversion to repurchase.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Conversion, Interactive] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Unlike typical web chat tools, Engage lets site visitors browse real profiles of your people, choose who to engage with, re-engage with the same individual on return visits, and know they are having an authentic interaction with a real, identifiable person.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Conversion, Interactive] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. You’d better plan on dialing a lot of wrong numbers, or looking out of touch and souring potential relationships.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Conversion, Interactive] How to Effectively Manage Your Contacts List
    The truth is, the more you’re able to personalize messages, the higher your chances of engagement and conversion. and start the conversation based on that. Interactions with contacts should vary according to what stage they are in; after all, you won’t want to send emails for a free 7-day trial offer to users who are already paying customers. MQLs are indicators that these leads should be pursued by the marketing team with content that encourages sales conversions.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Conversion, Interactive] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You log into an “event” online, where you can meet and interact with people through messaging platforms. To build relationships with influencers. This will benefit you in two ways: You can build relationships with these industry experts. Get in touch with me to have a quick conversation.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Conversion, Interactive] Why B2B Marketing Still Needs Social Media
    Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff. This type of deeper relationship building potential is unique to social media, and a critical part of any content marketing plan.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard. “I’m Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.
  • LEAD LIAISON  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] Insightly and Lead Liaison Solidify Partnership
    Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison helps convert visitors and push new conversions into Insightly. Once those relationships have been established, users are only a few clicks away from a seamless integration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] 3 Little-Known Ways to Use Content Marketing for Client Education
    Why aren’t people seeing or interacting with my Facebook posts? Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. best practices business relationships business strategy Content Marketing Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month!
  • PUREB2B  |  TUESDAY, APRIL 11, 2017
    [Conversion, Interactive] Are You Managing Your Leads Effectively?
    Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Some prospects need more time and information before purchasing, which leads to delayed conversion and a longer sales cycle. Lead management helps businesses and organizations determine where their leads are coming from and which lead generation source is generating more conversions.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Conversion, Interactive] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Are you relying solely on text or using interactive content?
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Conversion, Interactive] The Eight Best Social CRM Tools
    Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both capture prospect and customer contact data, organizational structure, and interaction history. Small business CRM system that lets you import and organize contacts and collect data about contacts based on behaviors and marketing interactions.
  • ACT-ON  |  WEDNESDAY, APRIL 5, 2017
    [Conversion, Interactive] Sales and Marketing: Tearing Down the Silos
    Marketing teams are often tasked with converting new leads from social media interactions, emails, and website visits into customers – traditionally a sales role. If sales reps are using a CRM platform to manage their customer relationships and marketers are using a marketing automation platform to manage their leads and these two systems aren’t sharing information, it’s a recipe for disaster. Sales is sales and marketing is marketing, and never the twain shall meet ….
  • VIDYARD  |  TUESDAY, APRIL 4, 2017
    [Conversion, Interactive] Last Chance to Register for Fast Forward on April 11
    From seasoned sales leaders taking their teams to the next level with video, to marketing trailblazers that wrote the book on driving more conversions with video, there’s something for everyone at Fast Forward. For Marketers: Video may be changing the way marketers are interacting with prospects, but it’s not the only shift that’s happening. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind.
  • MODERN MARKETING  |  TUESDAY, APRIL 4, 2017
    [Conversion, Interactive] 10 Ways CMOs Can Help Grow Their Companies
    It’s an investment that pays one of the largest returns because it's the talent is what offers good ideas, passionately enacts your strategies, and builds relationships with the audience. Don’t forget that mobile has become one of the largest channels so have a mobile marketing strategy to interact with customers here. Spend more time on direct customer and prospect interaction.
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Conversion, Interactive] Successful B2B Lead Generation Measurement In 7 Steps
    At the top-of-the-funnel people interact with content and these people get rolled up into accounts. But it can also be conversion rates, pipeline generated, or MQL’s generated. If you’re measuring conversion rates then choose the funnel stage you’re most interested in. For example, conversion rates from content download to product demos. Correlation is the strength of the relationship between your variables and is measured in a standardized number between -1 and 1.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Conversion, Interactive] The Ultimate Guide to Interactive Marketing
    Enter interactive marketing. . . What is Interactive Marketing? The Harvard Business Review defined it as: "The term interactive, as we interpret it, points to two features of communication: the ability to address an individual and the ability to gather and remember the response of that individual. That's why interactive marketing is more effective at educating buyers: ( Source ). Why is Interactive Marketing So Effective? 9 Examples of Interactive Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Conversion, Interactive] What’s Ahead for Social Media: Live Video, Influencers, and Content
    This is an invaluable platform to encourage two-way conversations, opening the door for you to create brand advocates. According to his research, businesses that include influencers in their marketing campaigns have seen a 10x increase in conversion rates. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Developing a relationship takes time.
  • KEO MARKETING  |  THURSDAY, MARCH 30, 2017
    [Conversion, Interactive] What is the Number One Strategy for Effective B2B Lead Generation?
    – Source: Harris Interactive. Also, email messages are the primary form of lead nurturing; once the email address of a potential client is acquired, the company can begin a “drip” campaign of reaching out to the prospect with a set of email that follows up with the prospect and encourages conversion. The significance of the content builds the relationship which can ultimately lead to a sale. The answer to this question is “that depends on who you ask”.
  • CONTENT STANDARD  |  THURSDAY, MARCH 30, 2017
    [Conversion, Interactive] Part Magic, Part Science: Marketing Tips from March Madness
    Every March, college basketball is the top subject of conversation at work, even among people who have never professed an interest in sports. There is a direct relationship between this mirror neuron activity and the ability to have empathy, which means that shared experiences have a deep, important emotional grounding. On social media, conversations and interactions are main drivers of a brand’s visibility and content ROI. Your bracket is busted? Join the club.
  • DISTRIBION  |  WEDNESDAY, MARCH 29, 2017
    [Conversion, Interactive] How to Respond to Negative Customer Feedback on Social Media
    Transform negative social media feedback to positive relationships. Remember that when you are speaking with the customer, you are the face or voice of the brand even when the conversation goes in an aggravating or unpleasant direction. Doing so will confirm that you value their business, and more often than not, turn a bad experience into a positive relationship. Finally, hire a social media manager to be in charge of interacting with the public and handling feedback.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Conversion, Interactive] The 17 Best Social Media Management Tools
    is a true relationship-building tool that takes Twitter from noisy to nurturing. Build better relationships by listening in on conversations happening around your industry, business or niche.” In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. Other features include publishing, collaboration, customer relationship management and mobile tools.”
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Conversion, Interactive] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    And yet an unbelievably small number of people now cause about 90% of the impact on conversations (across pretty much any metric), so there’s a huge opportunity to be had if we can identify and leverage those voices. A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] Who Should Be Part of Your Account Based Marketing Team?
    Orchestrates all marketing interactions. Manages relationship with Executive Sponsor. Aligns all conversations around account needs. Reaches out to the account to build relationships. Nurtures relationships over time. Teamwork is everything in sports. And it plays a big role in nature. Account Based Marketing is a team effort. A successful account-based effort is both resource-intensive, and cross-functional.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Ideally, you want to see the “big picture” and know exactly how prospects move through your sales funnel and what specific tactics increase the likelihood of conversion. Closed-loop reporting allows you to gain insights into how your audience interacts with your brand and its content.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Even if you don’t feel like you’re quite ready, you can catapult your understanding of the platform just by soaking up all the good knowledge and conversation from other MCEs, Champions, and every other practitioner you come across.—
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Conversion, Interactive] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    70% of marketers say that interactive content is effective at converting site visitors. Conversations about how you’ll approach (and spend) on a marketing technology stack need to start today. Conversion Technology - these tools are used to convert traffic into leads and customers. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads).
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] 5 Lead Generation Strategies You Probably Never Thought Of
    Creating killer content – especially the interactive kind – is a great way to drum up leads. You might be surprised to find out that this will actually hurt your opt-in form conversion rates. The opt-in-box with the anti-spam statement reduced conversions by over 18%. When companies removed the navigation elements from their landing pages, they saw a lift in conversion rates. Adding opt-in forms in a variety of places around your website is another great tactic.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Tips on How to Be More Personable on the Phone
    Keep good notes when you interact with people on the phone. Then, you can refer to those notes to add a personal touch during later phone conversations. It also strengthens your relationship with that person, allowing them to trust you (and your business) more. Have a Personal Conversation. Set aside a few minutes at the start of the call to have a personal conversation. There’s a good chance that you spend a lot of time on the phone for work.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. When you focus your efforts on a small number of companies, it’s crucial that they’re strong enough to deliver high conversion rates. Anyone would be tempted to read content titled “Here’s what we think is affecting your conversion rate – a special report.”
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Is Content Marketing Killing Your Customer Conference?
    Consistently receiving high ratings in post-conference surveys are the activities where customers meet, interact with, and learn best practices from each other: case study presentations, “birds of a feather” dining tables, customers-only networking hours … you get the idea. Allow for and encourage attendees to meet and interact with each other. Rather, your “annual conference” needs to morph into a continuous two-way conversation you maintain with each and every customer.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] Mastering modern marketing technology leadership over 2 intense days
    VCs and CMOs increasingly have a symbiotic relationship in the marketing technology space, mutually evaluating a rapidly evolving landscape. They’ll describe how they applied interactive analytics to turn Pandora’s data into opportunities — a transparent and flexible approach to exploring and visualizing data, allowing marketers to get answers in real time and quickly take action on them. conversion data from email, display, affiliates, etc.)
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] How to Use Wistia: A Step-by-Step Guide
    Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Drones, Bots and AI oh my. SXSW highlights
    Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. Brands don’t want Google or Facebook negotiating the relationship with their customers. Make them tell stories, make them playful and interactive. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Why Your Business Needs Outbound Lead Generation
    The inbound relationship between consumer and brand is built on trust, and the provision of value, which I’m sure sounds pretty good to most marketers. A face-to-face conversation is priceless. People crave real interactions, and many outbound tactics provide that. They are the ones who personally interact with your clients. Brands are becoming increasingly dependent on the internet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] How to Create an Organizational B2B Content Marketing Strategy
    Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. Many marketers believe that simply publishing great B2B content is all you need to increase your website metrics and conversion rate. How could they best navigate to a conversion with you?
  • CONTENT STANDARD  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    This made sense, considering that a good client relationship rested on audience members trusting the brand with their savings, income, and financial dreams. On the other hand, a bank that actively engages in conversations about distrust and provides useful information that, say, simplifies a process that people perceive to be unnecessarily complex might be able to set themselves on the right side of changing public opinion.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] 9 interview hacks for being the most memorable martech candidate
    At the least, it’s a relationship accelerant — we’re building a foundation for deeper conversations later on. Try peppering a couple of personal details into your conversations. Some need to physically interact with things. With a portfolio, you can engage more of the senses, while grounding the conversation in specifics of your work. That will put our conversation into context.”
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] Micro-Influencer Marketing: A Comprehensive Guide
    Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. more conversations than the typical Instagram users -- largely because they're passionate and knowledgeable about their particular interest area. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Conversion, Interactive] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. Collaboration, however, is being redefined today towards trust-based relationships. Illustration entitled Insight by Yu Luck.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Conversion, Interactive] 10 B2B Lead Generation Strategies for 2017
    Your sales personnel are the ones who interact with your clients, so it’s important to get their qualitative feedback so you can combine it with your quantitative data. Proper sales and marketing alignment usually results in higher conversion rates, better performance from both departments, and a more functional working environment altogether. It helps you build a relationship with them. Build and Maintain Relationships Through Social Media.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Conversion, Interactive] Why Every CEO Should Have a Social Media Presence
    Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. While you may not have the time to converse with prospects beyond the sporadic 144 character tweet, your sales team will. 4) Don’t just post, interact with your community . Interacting with your community shouldn’t only be viewed as a means of increasing your followers, but a means to network too.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Measurements showing the path to conversions, transactions, and sales are also used. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] How Digital Connectivity Impacts Marketing Teams
    It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m Digital technology only feels “connective” insofar as it contributes to our relationships, abilities, accomplishments, and general wellbeing. Our language describes both of those interactions with the same word: connect (and its derivatives). to start conversations that probably wouldn’t have happened among employees otherwise.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Conversion, Interactive] 5 Ways to Drive the Success of Influencer Relations
    Employees’ lack of confidence in building personal relationships. This puts you in good stead to focus on a long term influencer relations plan; building relationships with key influencers in which you can reap huge success perhaps 3-6 months down the line. Content is a huge conversation starter and an opportunity to receive high levels of social media engagement, therefore, a perfect opportunity to develop relationships with influencers.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [Conversion, Interactive] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Conversations with customers would be influenced by the context of all previous conversations, allowing for the best possible customer experience. However, to accomplish this type of high-value customer relationship from a technology perspective, brands need to marry anonymous with known customer profiles and make sure they are consistent across each touch point.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] How to evaluate a B2B Inbound Marketing Agency
    A good marketing agency relationship always begins with goal-setting for the campaigns and overall long-term outcome. Working environment and team interaction. Agencies and company employees need to interact regularly in order to track and maintain the campaigns as well as solve problems that may arise. Regular review of goals, key performance indicators (KPIs), achievements and challenges are all an important part of team interaction.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] Interactive Content, Marketing Automation, and the Engagement Economy
    In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience? Why should we use interactive content and marketing automation? What happens when target audiences start interacting with companies?
  • LISTENLOOP  |  MONDAY, FEBRUARY 13, 2017
    [Conversion, Interactive] Evaluating ABM, Omni-Channel Marketing, Social Media [VIDEO]
    I’m responsible for anything and everything that our customers, prospects and audience interact with digitally. So, a lot of the ways that we do that is through our forms and just making sure that we have hidden fields or information available on every conversion, so that we know where those prospects and leads were coming from, and then we can follow them through the funnel and see who actually converts to customers, and then optimize our spends and our campaigns that way.
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