• CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Conversion, Interactive] 11 Habits of Highly Effective Marketing Technologists
    The best performing investors across the spectrum are looking for leaders who have a data-driven judgement on customer interactions with the brand in a dynamic marketplace. ” To improve the customer’s experience, leaders must understand how those brand interactions make them feel. Having empathy for the digital interactions in a customer’s journey is now of critical importance too.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Conversion, Interactive] 4 Secrets to Selling Professional Services
    The relationship does not end when the sale is completed—it’s just beginning. The sales strategies and tactics that work for products don’t cut it for high professional services where relationships are important, you’re in a seller/doer role, and it’s often a long sales cycle with high dollar values. A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Develop relationships. Leading individual conversations and interactions.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Conversion, Interactive] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. Hope you’re enjoying our conversation today with Jen Spencer covering a variety of topics related to b2b sales and marketing and not.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Conversion, Interactive] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    The difference between the two scenarios isn’t vocal instructions or even the ability of the system to engage in a human-like conversation. It almost seems unnecessary to point out that listening devices will also capture conversations where consumers discuss specific products, not to mention their needs and intentions. In short, voice-activated devices will change the world in ways that have nothing to do with the interaction skills of chatbots or ease of placing orders on Alexa.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Conversion, Interactive] Account-Based Marketing - New Concept or Not?
    The focus has shifted away from simply selling a product to building a relationship with customers; to be successful, this relationship must deliver value to the customer by advising and providing them with solutions to their problems. Data on buying intent and engagement allows organisations to be more intelligent about account selection and more timely in their interactions with customers as they move through the buyer’s journey.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Conversion, Interactive] These Sales Statistics Will Change Your Approach in 2018
    As a salesperson, you must be “in it to win it” and committed to the long-term relationships you’ll build with customers. Sales has always been about customer relationships, but technology today makes it easier than ever to track key engagements and interactions. Companies like LeadCrunch are helping businesses identify and engage with lookalike personas to help drive conversions. Are you a sales professional hoping to close more deals than ever before in 2018?
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Conversion, Interactive] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    To quote the blog post that started the conversation around engagement marketing: . . marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . Create Interactive Video. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Conversion, Interactive] How to Generate Leads with Webinars
    But if you can build relationships with one or two industry leaders and conduct a webinar with them, the results can be outstanding. Better yet, get your audience to interact with each other using a chat box. Multiple-choice polls can add an extra layer of interactivity to keep your audience engaged while learning more about their interests. Running A/B tests will help you to optimize messaging, and ultimately, to maximize conversions.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Conversion, Interactive] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    Social and digital interactions are now established as a persistent, participatory layer in our daily lives. Being part of communities, conversations and networks, with real-time and relevant content is necessary to demonstrate expertise and build credibility and trust. It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 4, 2018
    [Conversion, Interactive] Top Digital Marketing Mishaps and How to Solve Them
    Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Digital marketing has come a long way over the last few years.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Conversion, Interactive] 5 Ways Mobile Drives Customer Loyalty
    Such personalization establishes a relationship between customers and brands, fostering long-term loyalty. Conversational commerce is redefining customer engagement with its personalized nature. To deliver the very best in customer service, learn about Vocalcom, a global leader in cloud-based contact center software solutions and premium omnichannel customer interaction platform for great customer experiences.
  • VIDYARD  |  THURSDAY, DECEMBER 28, 2017
    [Conversion, Interactive] 4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle
    At the very least, your prospect should be open to a conversation—if you’re extra cheeky—it’s because you’ve asked for the referral! If there is limited or no interaction – set a plan! Have an executive sponsor create a video introduction to show you’re fully invested in, and committed to the future relationship. We’ve been talking a lot about using video during the inbound/outbound sales process.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Conversion, Interactive] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    It’s a place to start meaningful conversations, spur ideas for fellow engineers and developers across all industries, and discuss some of Workviva’s methodologies. Their eCommerce Blog packed with real and useful information about marketing for eCommerce, conversion rate optimization, best eCommerce apps reviews and more. The Blogger City is a place you can find the high-quality Content from various sectors and rich, interactive multimedia storytelling.
  • BOP DESIGN  |  FRIDAY, DECEMBER 22, 2017
    [Conversion, Interactive] Maximize B2B Website Retargeting with Content
    A lot of articles talk about how to maximize conversions with great B2B website design , but not a lot of articles talk about how easy and inexpensive it is to stay in front of website visitors. Often, your B2B website design is the first interaction that a potential client has with your brand, especially if they are performing an online search. Build a Relationship. Particularly in the B2B space, the key to converting a prospect into a new client is a strong relationship.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Conversion, Interactive] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Advertising took center stage this past year, as investigations continue into the effect Russian-backed ads had on American social media conversations. 2017 has been quite a year. I think I’m starting to see the “breaking news” banner in my sleep.
  • LAUNCH MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Conversion, Interactive] How Generational Shifts Affect the B2B Sales Experience
    Even if you’re not currently engaging with younger generations in your sales conversations, you will be in the very near future. Your brand should embody your company personality, feel and experience any time a prospect or client interacts with you. As marketing and sales professionals, we know how important it is to create a relationship with your prospects and clients.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Conversion, Interactive] Our Favorite Articles & Blog Posts of 2017
    Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for. 3 Ways to Build a Better Agency-Client Relationship. ” They go on to say that a classic style, which leads the reader on a journey and engages them in a conversation, is what content marketers should strive for.
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Conversion, Interactive] Let’s move on from social media and “back” to connected lives
    I have a unique relationship with social media having extended my blogging efforts to it early on then working with a company (Gist) that was focused on bringing social media into the lives of business professionals as a sort of multi-dimensional CRM. Connect with meaningful people and organizations, appreciate what they share, keep in touch and even strengthen relationships that could have waned due to changing locations, jobs, or lives.
  • EVERYONESOCIAL  |  MONDAY, DECEMBER 18, 2017
    [Conversion, Interactive] 7 Steps to a Successful Employee Advocacy Launch
    The primary goal of employee advocacy is for companies to empower their people as conversation starters, influencers, and even thought leaders—the more natural the interactions, the more the company will benefit. Social isn’t going away and it’s important that everyone take the long view; focus on building lasting relationships, just as you do in the real world. Employee Advocacy Launch: Steps for Success.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Conversion, Interactive] Building Customer Loyalty: How and Why to Value Brand Loyalists
    ” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. “Content is just as good as a conversion later,” we say in thinly veiled desperation. It’s always good to see activity, interaction, one metric or another grow a bit higher each day.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 15, 2017
    [Conversion, Interactive] Customer Engagement: How Well Do You Know Your Audience?
    Most customers believe that their interaction with brands are primarily transactional in nature, and few customers feel like brands are making an effort to build a relationship with them. The number one reason why marketers invest in engagement is to boost conversions, but “buy now!” And relationships are not linear things. The C-suite isn’t as convinced that marketers’ engagement strategies are worth the effort—and that’s with a clear push for conversion attached.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 14, 2017
    [Conversion, Interactive] 7 Ways you can Engage with Your Influencers
    Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This approach really embodies what true influencer relationship management is all about. “We try to have Twitter and email conversations that go beyond Adobe.
  • CHIEFMARTECH  |  WEDNESDAY, DECEMBER 13, 2017
    [Conversion, Interactive] 5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)
    AR, MR, VR, IoT, wearables, conversational interfaces, etc. David Edelman , CMO of Aetna , emphasized in his keynote at MarTech how marketing was now deeply engaged in helping to shape customer experience — including pioneering mobile and wearable touchpoints that innovate the very nature of the relationship between the company and its customers. At the end of last year, I wrote a series on 5 disruptions to marketing.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 12, 2017
    [Conversion, Interactive] 3 Social Media Storytelling Ingredients for Effective Brand Narratives
    In doing so, they created experiences that were genuinely more engaging, which in turn drove sustained interaction with their long-standing and soon-to-be customers. On the business side, this might just be buying customers, but built on top of this are layers that weave together your product, vision, values, and audience into a relationship. When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Conversion, Interactive] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    And, it’ll happen at a much faster rate because every communication can be tested for multiple conversion factors. . It will be easier to create a highly personalized relationship with a prospect, provided that you invest the time to develop content that targets clear audience segments and speaks to their needs. . Videos have a 45% conversion rate and an excellent tool for customer engagement. .
  • SHARPSPRING  |  MONDAY, DECEMBER 11, 2017
    [Conversion, Interactive] Referrals: Don’t ‘Spin the Wheel’
    Luckily, marketing automation has a few tricks up its sleeve that can assist in the conversion of a stranger into your next customer. But even if you aren’t actively pursuing referrals, marketing automation can still be used to maintain a healthy relationship between you and your clients. The natural friendships and relationships forged throughout business transactions are valuable assets in making your customers feel comfortable enough to refer a friend in the first place.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 11, 2017
    [Conversion, Interactive] Content Syndication: More Than a Traffic Boost
    You need to be committed to investing in the creation of a strong editorial team, because you believe that, in the long run, search algorithms and fire hoses aside, great content – on your site or others – represents a powerful way to attract and interact with your audience. In a syndication relationship, a content creator provides content to a media site, and the media site offers backlinks in return for the content.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Conversion, Interactive] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Nudge.ai: AI-powered solution for B2B sales teams to build relationships. CrystalKnows: Tailor your emails, meetings, and conversations to anyone’s unique personality. Drift: Conversational marketing platform that qualifies leads for you. Drift: conversation-driven marketing and sales platform. Verishow: Interactive SaaS Online Live Demonstrations Software. MailShake: Generate leads, build relationships, and promote content.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Conversion, Interactive] How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
    This was an interactive, highly engaged, and passionate audience, just waiting for its moment. Around that time, Coca-Cola was making mumbles about developing their relationship with Twitch, having taken a few steps in that direction by partnering with Twitch live streaming to host its first e-sports charity event in 2014. Our conversations are no longer around ‘is this audience safe?'”
  • TELEVERDE  |  WEDNESDAY, DECEMBER 6, 2017
    [Conversion, Interactive] Michelle Cirocco in the Spotlight
    By advocating for our clients, we build unique programs for them and foster a healthy relationship that helps them meet their goals while allowing Televerde to retain and grow revenues from existing clients; ♦ Related to the first item above, I want our team to focus on developing strong thought leadership programs that are centered on world-class demand generation and sales acceleration. Climbing the Alternate Route. Michelle Cirocco has taken a unique route to the top.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Conversion, Interactive] What Are 2018’s Biggest Content Marketing Trends?
    I’ve had that exact conversation at six different conferences this year. It’s figuring out how to use content in a way that makes every interaction with your customers more effective—while simultaneously overcoming bureaucratic headaches. I have conversations with marketers every week about tackling these challenges. The good news is these conversations now include more marketing leaders, who are taking content seriously.
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 5, 2017
    [Conversion, Interactive] The 7 Deadly Sins of Branding
    The brands that see the greatest strength in the marketplace are the ones that offer more than just a product or service—they build relationships with those who select and purchase them. Through content offerings, customer experience design, website functionality, social media strategies, sponsorships, and other interaction-based methods, the strongest brands take on a personality well beyond something being sold to buyers. Guest Contributor: Matt Hillman , Creative Director.
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Conversion, Interactive] A Look Back & a Look Ahead for B2B Marketing
    Now, a large portion of the conversation is driven by companies that offer marketing automation software , such as HubSpot and Marketo, but there is a huge demand for this type of software. This enables the web designer to focus the website visitor’s attention and declutter the website (both of which help improve lead conversion). Subtle Interactive Elements.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2018
    Still prevalent, thought leadership marketing helps build trust and relationships with your customers and targets. If you want to stay top of mind and have vital conversations with your customer base, thought leadership marketing efforts are still powerful in 2018. Think about how your prospects interact now with Siri and Amazon’s Alexa, for instance. These interactive tools will allow businesses a unique way to offer content to prospects, leads, and customers.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Conversion, Interactive] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Interactive Content Statistics. . The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Add interactivity, and they become even more engaging for the reader. . Takeaway : In content marketing, perceived value is a huge conversion factor.
  • NAVIGATE THE CHANNEL  |  THURSDAY, NOVEMBER 30, 2017
    [Conversion, Interactive] Is the B2B Market Finally Improving Its Overall Sales and Marketing Messaging?
    At the very least, your representative should have the full name of the contact, the job title of the contact, and a basic understanding of the relationship between your two companies. Even if they are following a script, give them the leverage to have a real conversation if the interaction moves in that direction. If you do not have the talent in-house for this to work, consider email blasts instead of phone conversations for your initial outreach efforts.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Conversion, Interactive] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    Social selling refers to sales people’s use of social media to interact with prospects. They’re able to interact with them throughout the buying process, which then allows for relationships to be fostered by providing thought leadership and answering questions. To rise to this challenge, companies must embrace social selling through employee advocacy to identify, understand, attract, and build relationships with buyers.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 2017
    [Conversion, Interactive] Why Marketers on Facebook Messenger Will Rule the Engagement Economy
    These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. And unlike static Facebook brand pages, which resemble the bulletin-boards of yore, Facebook Messenger is a truly 21st-century channel: it’s a never-ending personal conversation. The more marketing evolves, the more human it becomes.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 28, 2017
    [Conversion, Interactive] 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing
    To combat this while driving service line growth and moving market share, Valley Health System transformed the way it approached physician relationships. Using a “needs-based relationship” approach, the team found the key to building physician relationships is by uncovering pain points and addressing them. Moreover, these insights can enable physician liaison teams to build trusted advisor relationships.
  • ONALYTICA B2B  |  WEDNESDAY, NOVEMBER 22, 2017
    [Conversion, Interactive] 5 Top Tips to Get Your Senior Execs on Social Media
    It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales. If you can, try to access brand social listening reports – most organisations managing branded social media channels will be monitoring conversations…I hope! Show your leadership team real conversations that are happening around your brand. When it comes to being social, a business has to start with its leaders.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Conversion, Interactive] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    The books in this section create a foundation for that stage of content marketing, when content is baked into every aspect of a customer’s interaction with the firm. In these conditions, personal relationships and trust play crucial roles. This book is as much a workbook as it is a conversational narration with one of the country’s largest sales leaders.
  • VIDYARD  |  TUESDAY, NOVEMBER 21, 2017
    [Conversion, Interactive] Last Chance to Register for Fast Forward on November 29th & 30th
    From seasoned sales leaders taking their teams to the next level with video, to marketing trailblazers that wrote the book on driving more conversions with video, there’s something for everyone at Fast Forward. For Vidyard Users: How to Generate Leads from Video Using Vidyard’s Interactive Player- Stephanie Yi – Vidyard Lights, camera, call-to-action!
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Conversion, Interactive] The power of a ‘real-time’ content marketing strategy
    25% believe it improves conversion and ROI. There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement. Live streams and active social media conversations provide actionable insights into what your audience thinks, feels and wants — all data you can use to shape your content strategy and even react to there and then. Language is an important part of rapport and relationship-building.
  • ENGAGIO  |  MONDAY, NOVEMBER 20, 2017
    [Conversion, Interactive] How to Research Target Accounts in ABM
    These insights ensure that each interaction is completely customized and personalized for that account (and ideally the person). A lighter level of research but the goal is still that each interaction is personalized or customized (remove these accounts from generic marketing emails to ensure each touch is personalized, reviewed, and approved by a human). Relationships. Complete view of your prior interactions with the account (emails, meetings, deals).
  • BIZNOLOGY  |  MONDAY, NOVEMBER 20, 2017
    [Conversion, Interactive] Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
    Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 16, 2017
    [Conversion, Interactive] Trends in Technology Marketing Services
    Machine learning will help deliver the right content to the right people at the right time – With content marketing becoming more conversational, machine learning technologies help marketers decide who sees a message. But they are also evolving to help you determine the content of conversations. The shift from traditional content marketing to machine-mediated conversation marketing will empower marketers to deliver compelling content at scale.
  • LEADFEEDER  |  WEDNESDAY, NOVEMBER 15, 2017
    [Conversion, Interactive] 4 Cold Sales Email Templates That Drive Leads (And Why They Worked)
    Instead of having the sales or outreach email be the first touch, she first built a relationship off of email, so she can separate herself from the “dozens of completely cold email outreaches daily” that these founders receive. Once that’s done and the foundational relationship is built,” she still doesn’t just email them out of the blue. There’s no common group, prior Twitter conversation, or lengthy Instagram research.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Conversion, Interactive] Andy Crestodina in the Spotlight
    That phrase sets the tone for what Andy brings to the table – excitement, quality and a belief in creating and maintaining relationships. Usually it’s the ones that have good conversion rates or are slipping down in search results. So many online interactions and so many virtual companies. I’m an old school, Gen X kid and I love face-to-face conversation. Next, start building relationships. Andy Crestodina Goes on a Deep Dive with Us.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Conversion, Interactive] Andy Crestodina in the Spotlight
    That phrase sets the tone for what Andy brings to the table – excitement, quality and a belief in creating and maintaining relationships. Usually it’s the ones that have good conversion rates or are slipping down in search results. So many online interactions and so many virtual companies. I’m an old school, Gen X kid and I love face-to-face conversation. Next, start building relationships. Andy Crestodina Goes on a Deep Dive with Us.
  • ENGAGIO  |  MONDAY, NOVEMBER 13, 2017
    [Conversion, Interactive] Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce
    Create engagement with relevant, human interactions over email and in-person – -not email blasts. Engage target accounts with relevant, human interactions coordinated across channels. Drive those ads to a personalized web experience and you’ll get great engagement and conversions. Robi Ganguly: Nothing beats a personal relationship. ABM doesn’t end with a sale – you must continue the relationship and focus on retention.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 13, 2017
    [Conversion, Interactive] How Experimentation Keeps Brands Competitive – Even Against Players Like Google
    Certainly, the recruitment industry is built on relationships and trust. If it’s in Gmail, Google will know how they interact with those listings. And then, if a conversation with a recruiter or HR manager follows, Google will know if a job offer was made and accepted or declined.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Conversion, Interactive] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    When we talk about conversion, we’re essentially talking about an exchange. That means leveraging those evolved communication methods to create a tighter relationship between a given buyer’s behavior and the type of transaction she’s having with you. That’s why it's time to make these exchanges more innovative, and build more than one linear conversion path to match increasingly diverse consumer communication and buying preferences. How Buyers and Marketers View Interaction.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 7, 2017
    [Conversion, Interactive] Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand
    This relationship has continued for some time: Google updates algorithm or ad practices, site owners seek ways to exploit the change, Google updates again, and so on—a regular Myth of Sisyphus for the digital age. Define Interaction KPIs. Every month or content cycle, try to think of ways to mix up your formula and see how it affects your interaction metrics. “Kale and Butternut Squash Infused Quinoa and Ancient Grains Salad.”
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Conversion, Interactive] How to Get More Targeted Leads (a B2B Playbook)
    On average, B2B organizations use six different channels for promoting and distributing interactive content online. . . Visibility is great, but if your content serves no purpose other than putting your brand in front of as many people as possible, it’s probably not contributing to the sales funnel or conversion process. . Enter interactive content. . . . Hook more leads with interactive content. . Interactive content lets you tackle this problem head on. .
  • LEANDATA  |  MONDAY, OCTOBER 30, 2017
    [Conversion, Interactive] The Funnel is Dead. Long Live the Funnel.
    A common metaphor used to describe the relationship between sales and marketing teams at B2B companies is the relay race. The interaction between the teams was typically limited — a single handoff. This is intuitive — when buyers interact with sellers. They perceive each interaction as furthering a conversation with the company as a whole. A CMO attends an executive dinner at a tradeshow and has a positive interaction.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Conversion, Interactive] 6 Email Marketing Tips for the B2B Marketer
    It is an effective means of relationship-building. Send emails from a personal account instead of a brand account to make the conversation feel more one-on-one than sales-oriented. Over time, you can build an information-gathering strategy that enables the types of personalization that build both relationships and revenue. Make Emails Interactive. An interactive email mimics the functionality of a web page. Interactive email saves time on the recipient’s end.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, OCTOBER 30, 2017
    [Conversion, Interactive] How Brands Use Pop-Up Experiences to Make a Lasting Impression
    They are passing campaigns from brands thinking more about advertising and less about longer-term relationships. In other words, it’s less about creating a moment, and much more about creating a deeper relationship. The Crop Adventure destination is part of a bigger push by Land O’ Lakes to be a leader in the conversation about modern farming; its hallmark event, Fields of the Future, aims to raise awareness about the complex challenge of feeding 9 billion people by 2050.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Conversion, Interactive] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. The growing sophistication of technologies means we will soon interact w/ screens differently, says @jjulian.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 22, 2017
    [Conversion, Interactive] 9 Stats That Will Make You Want to Invest in Content Marketing
    These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. Content marketing rakes in conversion rates six times higher than other methods. Content marketing, among all the other benefits, also drives higher conversions.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 20, 2017
    [Conversion, Interactive] Where to start your B2B video marketing project
    Just like your traditional B2B sales process, your business video marketing project should showcase the people, personalities, and expertise in your organization to build trust and relationships at every stage of the sales funnel. The more people watch, interact, and share your business video marketing content, the more valuable it becomes to internet marketing efforts. Business video marketing services are attractive to many businesses today for numerous reasons.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 20, 2017
    [Conversion, Interactive] The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond
    Consumers don’t differentiate between offline and online brand interactions, so why should brands?—Drew Oli Gardner, Co-Founder and Conversion Marketing Optimization Expert at Unbounce , agrees that tools are great, but only if the processes are placed: Tools are an essential part of how we work, but often it’s more important that we focus our time on optimizing the process as opposed to finding the next tool to add to our stack.
  • ENGAGIO  |  WEDNESDAY, OCTOBER 18, 2017
    [Conversion, Interactive] The “Leak” of Inbound ABM: What it Means for Buyers and SDRs
    I’ve spent the last several months absorbing this particular kind of content on my newsfeed to get a better feel for the common themes that dominate the conversation. Engagio’s vision is to drive the “one to one” future of marketing and sales by developing a platform designed for personalized interactions between prospective clients and the companies that serve them. Relationships Drive Sales Development. The interaction requires trust and buy-in from both sides.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 17, 2017
    [Conversion, Interactive] How the Recommendation Engine Explosion is Changing Martech and Content Consumption
    Bilgic’s work on interactive and transparent recommendation systems is fascinating; for a quick primer, watch his TEDx talk here. The algorithms that power recommendation engines can be based on a variety of factors, from simple methodology where content is associated through tagging, to more complex techniques such as looking at the behavioral data of people who consume content and mapping complex relationships.
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Conversion, Interactive] Families of devices multiply publisher’s powers to control the world
    It is always “present” and “on” and fully interactive whenever we are. More examples include: Life: Any shared life space with two or more people digitally present, such as the equivalent of a Facebook conversation, private page, or group. Everyone can experience personal relationships in each situation, place, time, and activity. On the receiving side these are interactive streamed sources. Lesson for leaders.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 15, 2017
    [Conversion, Interactive] How to Take an Audience-First Approach to Your Content
    Brand response – Create an interactive meal planner for the audience to use to plan meals a week ahead. Brand response – Offer a way to continue a mutually beneficial relationship such as an app with daily tips on how to plan, buy, and eat healthy with children. Step 11: Resurrect the relationship. HANDPICKED RELATED CONTENT: How to Increase Conversions at Each Stage of the Customer Journey. How do you identify an effective space in the content arena for your brand?
  • SHARPSPRING  |  THURSDAY, OCTOBER 12, 2017
    [Conversion, Interactive] 3 Reasons Why Small Businesses Need Marketing Automation
    The challenge is reaching your audience and developing a meaningful relationship that surpasses what top-dollar companies can offer. Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human. Today’s consumers demand authentic relationships across a dizzying number of touch points, channels, and devices. Conversion. You’ve heard it before: Marketing automation helps businesses grow.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 12, 2017
    [Conversion, Interactive] Important Marketing Terms that Every B2B Executive Should Know
    Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency. E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. It specifies how a piece of software should interact with another software platform.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Conversion, Interactive] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    For ending their relationship with the company? Essentially, they'll need to ask their leads (either through a form field or during a one- on-one sales conversation) to identify who their current service providers are, who they've used in the past, and who else they are considering during the buying process. How does your competition interact with their followers? How frequently do their followers interact with their content?
  • LEADCRUNCH  |  TUESDAY, OCTOBER 10, 2017
    [Conversion, Interactive] How AI Will Help Mom and Pop Shops Grow
    When we talk about AI, for some reasons, small businesses are never a part of the conversation. These relationships are some that have been around for as long as we’ve had transactions, but are now coming to fruition in a way that will make everyone involved smarter, faster, and more skilled at their jobs. Additionally, when you pair that with Gartner’s prediction that by 2020, 85% of customer service interactions will be AI, where does that leave your business?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 10, 2017
    [Conversion, Interactive] How Mobile Will Revolutionize Your B2B Marketing Strategy
    Think about the way you interact with brands in a day. You can also encourage them to interact with your social media accounts before they even leave your table by accessing them on their phone. Be Where the Conversation Is Happening. Everyone knows that LinkedIn is integral to managing B2B relationships. It’s where people discuss products and services and interact with their trusted network to make business decisions. Guest post by Nick Rojas.
  • SHARPSPRING  |  FRIDAY, OCTOBER 6, 2017
    [Conversion, Interactive] The Best Re-Engagement Tactics for Your Marketing Campaigns
    Eventually, the question arises: what could have been done to keep the relationship together? VentureBeat reports that behavioral-based emails drive 624% higher conversion responses that generic email. Check your click and open rates, and be sure to reference prior engagements, purchases and other data to help the customer remember the relationship with your company. They allow these interactions to occur seamlessly and in real time. We all know breakups hurt.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Conversion, Interactive] For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
    The finding comes directly from a recently released report from Aberdeen Group , Relationship One and Oracle Marketing Cloud which revealed the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. Specifically, this refers to tailoring the timing and content of each campaign based on insights captured through previous interactions. Marketers who succeed do so by establishing a unique relationship with clients.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 5, 2017
    [Conversion, Interactive] Sports Marketing: 7 Steps to Drive Audience Engagement
    To own and participate in the conversation, I would also recommend sharing other people’s content. The mix between hosting, participating, and optimizing the experience around the conversation can be a tricky one. We come to you’ is a great relationship-building statement. For example, I just recently saw that Nike will now tie jerseys to interactive content. Sports connect many of us.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Conversion, Interactive] How Do Live Events and B2B Digital Marketing Work Together?
    Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Bring Conversation to Another Medium. This two-way relationship allows your business to cast a wider net and translates your messaging through different channels, which gives you more of an opportunity to reach more people. In-Person Conversations.
  • NUDGE.AI  |  WEDNESDAY, OCTOBER 4, 2017
    [Conversion, Interactive] Relationship Selling Guide: The Ins & Outs of Single- & Multi- Threaded Relationships
    Forming and maintaining good relationships is a critical part of sales. Yet many sales pros don’t focus on relationship selling. They continue to within a “single relationship” paradigm. Consequently, they miss out on opportunities because they’re so narrowly focused on that one relationship. That’s why we put together this guide on Enabling Multi-Threaded Relationship Selling. The Problems with Single-Threaded Relationships.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Conversion, Interactive] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    When both teams work toward the same goals, they create a more united and transparent relationship. Conversely, salespeople think of lead generation as an account-centric process. Creates personalized messages to each account and contact through outbound interactions and campaigns. What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts?
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Conversion, Interactive] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    Once you have a solid sales funnel, and you know the conversion metrics from each stage, then you can identify the bottlenecks and develop a predictable model from lead to revenue. . 2: Sales and marketing should have the right expectations for each other and understand each department’s roles, responsibilities, and how they interact with each other. Both teams need to be accountable for the end 'conversion' rates. Sales interaction should inform all content creation.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 29, 2017
    [Conversion, Interactive] What the Story of Bitcoin Can Teach Financial Marketers
    Regardless, Satoshi would remain active in forum conversation, currency development, and the overall Bitcoin community for a few years before slowly backing out to allow the first of many volunteer boards to take the helm of the Bitcoin project. Marketers often talk about the importance of “trust” in relationships with their audience. Take advantage of this opportunity while simultaneously improving your relationship to your audience.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Conversion, Interactive] Influencer Marketing: How to Nail Your Influencer Engagement
    This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. How can you expect an influencer to represent and advocate your brand in a genuine, authentic way, evoking trust in your target audience, if you’re building your relationships on false pretences and hollow foundations? PR Mentality to build 1-to-1 relationships.
  • VIDYARD  |  TUESDAY, SEPTEMBER 26, 2017
    [Conversion, Interactive] Vidyard Launches Partner Ecosystem and Bold New Vision to Help Everyone Go Video
    We’ve seen everyone from business executives and sales reps, to educators and students, using personal video messages to share new ideas and build stronger relationships. Enhancing videos with forms, calls-to-action and interactive annotations. The following application providers are among the first to adopt Vidyard GoVideo as a way to: Bolstra : Enable customer success managers (CSMs) to build better relationships and deliver more personalized 1-to-1 communications.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 22, 2017
    [Conversion, Interactive] 7 Examples of Email Signatures That Drive Conversions
    Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis -- and they already have valuable, authentic relationships with these important contacts. Employee email is an often overlooked owned channel marketers can take advantage of to distribute content (both externally and internally) and drive conversions. 7 Email Signatures That Drive Conversions.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Conversion, Interactive] Thanks Live Chat, Messaging Will Take It From Here
    Over time, this set the expectation with buyers that marketers didn’t want to have a conversation with them via email. Automation made us more efficient, but at the cost of relationships -- ultimately defeating the purpose. Better yet, this interaction took place directly on the company’s website -- where they were already doing their research. Over the past four years, live chat has facilitated countless conversations between curious prospects and our business.
  • ENGAGIO  |  TUESDAY, SEPTEMBER 19, 2017
    [Conversion, Interactive] The Marketing Orchestration Playbook: Your Blueprint for World-Class ABM
    This is a proactive and coordinated approach to communicating and synchronizing interactions with key contacts at target accounts. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account based strategy.” – TOPO. You cannot automation relationships. Follow-up Play – to get a hot prospect engaged in a selling conversation.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 18, 2017
    [Conversion, Interactive] Connected consumption is the new customer experience (CX)
    When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world.
  • THE FORWARD OBSERVER  |  THURSDAY, SEPTEMBER 14, 2017
    [Conversion, Interactive] Sales Prospecting Without Social Media Is Like Selling Without a Phone
    In Jeb Blount’s bestselling book, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling , he explains that social selling (sometimes called social prospecting) has become a critical component of a balanced sales prospecting methodology. Here’s the truth – contact and conversion rates from phone and email dwarf conversion rates on social media.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Conversion, Interactive] Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World
    This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . Over the past several years the Sales and Marketing relationship has been scrutinized by authors, speakers, and business theorists alike, all hoping to isolate the silver bullet – genuine alignment. . Mending the working relationship between sales and marketing. . Hi there.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 12, 2017
    [Conversion, Interactive] How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
    Campaign Monitor data shows that email produces 174% more conversions than social media. . Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . Including content calls to action to interactive experience is part of the equation. Because the email setting is more personal than social media, you have an opportunity to build relationships, so use a tone and words that resonate emotionally.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Conversion, Interactive] And We’re Live: How to Live Stream a Branded Experience That Doesn’t Fall Flat
    Even when conversations appear to be free-flowing, there is often a tight structure intended to keep the video’s content focused and moving along at the appropriate pace. But live video offers an audience the chance to interact with content as it’s being created. Brands often turn to Q&As or directly soliciting feedback to keep users engaged and encourage interaction.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 8, 2017
    [Conversion, Interactive] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    Lead generation is how a brand turns customer awareness into conversions and sales. . . Focus on driving relevant traffic but not filtering conversations. . . Interactive video. Interactive infographics. It nurtures the decision-making process, and forms the meat of your conversion funnel. . . You need to spend more time building and nurturing relationships with prospects in this stage. . . Interactive white papers. Conversion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 7, 2017
    [Conversion, Interactive] How Does Social Selling Tie Into B2B Marketing?
    Relationships Still Matter in Marketing (and Sales). The main driving point of social selling as a strategy is that it helps salespeople facilitate and grow relationships with clients. Connect with these potential customers on the platform where they are most active in order to grow a relationship. Just remember, as with any good discussion, it’s about being helpful and a member of the conversation.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Conversion, Interactive] Behold the Business Value of Omni-Channel Orchestration
    90% of customers expect consistent interactions across channels. The good news nearly 7 in 10 marketers deliver omni-channel conversations. These findings come courtesy of Aberdeen Group , who in partnership with Relationship One and Oracle Marketing Cloud released an eBook which reveals the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. If you think ours is not an omni-channel world, think again.
  • CIRCLE STUDIO  |  TUESDAY, SEPTEMBER 5, 2017
    [Conversion, Interactive] 4 Common A/E/C Business Development Missteps Marketing Can Remedy
    Business development activities performed by A/E/C firm leaders, project managers and dedicated staff play a vital role in building relationships and filling a firm’s pipeline. There is a tendency for many tasked with business development to “always be closing” wherever and whenever they have a chance to interact with a potential client. And along the way, there are only going to be so many opportunities for face-to-face interactions.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Conversion, Interactive] What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture
    From the earliest advertisements that separated the serials in magazines to the familiar cereal mascots that broke up Saturday morning cartoons, Americans have, for the most part, come to accept branding as part and parcel of interacting with their favorite entertainment. Perhaps audiences became hungry for unbroken entertainment, or advertising just became too overbearing in traditional media, but the cracks have begun to show in the strained relationship between brands and media.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 1, 2017
    [Conversion, Interactive] Best Practices for Technology Marketing
    You want to create interest, establish relevance, and build relationships. It allows your audience to interact with you on their terms. Establish a conversation with your target audience. What do technology companies care about when it comes to marketing? Like other businesses, they strive to build their brand and generate demand for it. But before they excel with their marketing efforts, they must rise above the noise to make their message stand out.
  • SNAPAPP  |  THURSDAY, AUGUST 31, 2017
    [Conversion, Interactive] 43 Execs Explain How Millennials Impact B2B Buying Committees
    Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Online interactions over in-person conversations. Millennials are pushing for high-quality relationships and experiences on their terms. . From my experience and conversations with millennials, points two through four are accurate, though incomplete. The world of marketing has evolved from communication to conversation.
  • SNAPAPP  |  MONDAY, AUGUST 28, 2017
    [Conversion, Interactive] A Go-To Guide for Impactful Fall Marketing Campaigns (11+ ideas and examples)
    While it is common for B2B organizations to see a decrease in website traffic and conversions during this time, it is also where many look to capture the ‘leftovers’ of yearly budgets. . . Concentrate on making visual and interactive content. . Regardless of the season, create a conversation with your audience and build human-to-human relationships.
  • HUBSPOT  |  THURSDAY, AUGUST 24, 2017
    [Conversion, Interactive] Nobody Tells Leaders When They’re Doing a Bad Job. Here's How to Do It Right.
    To get a comprehensive set of feedback I will interview an average of 18 people that interact with the executive being reviewed. Peers  --  these are people operating at the same level as the executive being reviewed and have a working relationship with that person. But, what I’ve found is that nothing reduces the level of candor quite like typing (no eye contact), and the reminder that an audio record of the conversation will live on.
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Conversion, Interactive] How to Find the Right Level of Personalization in ABM
    However, you can’t maintain a conversation at this level with generic messages. Saying “It was great bumping into you at SiriusDecisions – let’s continue our conversation about balancing personalization with automation over coffee next week” is personalization. 3 Executive-Level Conversation Starters: Seeing a relevant article and popping it in the mail with a post-it note pointing out its relevance is a quick way to establish contact and credibility.
  • PUREB2B  |  SUNDAY, AUGUST 20, 2017
    [Conversion, Interactive] Will Social Selling Work for My Business?
    They use social media to build relationships with prospects, by sharing valuable content, answering questions, and responding to comments throughout the sales process until the customer is ready to make a purchase. SSI is an indicator based on how well salespeople build their professional brand, find the right prospects, share relevant content, and build trusted relationships. Build Meaningful Relationships.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Conversion, Interactive] How Inside Sales Enablement Can Help Increase Revenues
    Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. The magic for perfecting your sales process is to use marketing automation and a customer relationship management solution to track, measure, and optimize your process so it delivers the best results. Customer Relationship Management to manage customer data and record reps’ interactions with them.
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