• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing.
  • KEO MARKETING  |  FRIDAY, APRIL 28, 2017
    [Conversion, Interactive] Top 5 Demand Generation Strategies
    By giving you their email address, the prospects have stated that they want a closer relationship than just reading your online content. Also, email messages are the primary form of lead nurturing; once the email address of a potential client is acquired, the company can begin a “drip” campaign of reaching out to the prospect regularly with a set of emails that follow up and encourage conversion. Build relationships with influencers.
  • BIZNOLOGY  |  THURSDAY, APRIL 27, 2017
    [Conversion, Interactive] The case for customer reactivation
    Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. If a customer has stopped interacting with you, this is very likely an early indicator of upcoming customer loss, or defection. For many companies, reactivation is measured by conversion to repurchase.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Conversion, Interactive] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Unlike typical web chat tools, Engage lets site visitors browse real profiles of your people, choose who to engage with, re-engage with the same individual on return visits, and know they are having an authentic interaction with a real, identifiable person.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Conversion, Interactive] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. You’d better plan on dialing a lot of wrong numbers, or looking out of touch and souring potential relationships.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Conversion, Interactive] How to Effectively Manage Your Contacts List
    The truth is, the more you’re able to personalize messages, the higher your chances of engagement and conversion. and start the conversation based on that. Interactions with contacts should vary according to what stage they are in; after all, you won’t want to send emails for a free 7-day trial offer to users who are already paying customers. MQLs are indicators that these leads should be pursued by the marketing team with content that encourages sales conversions.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Conversion, Interactive] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You log into an “event” online, where you can meet and interact with people through messaging platforms. To build relationships with influencers. This will benefit you in two ways: You can build relationships with these industry experts. Get in touch with me to have a quick conversation.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Conversion, Interactive] Why B2B Marketing Still Needs Social Media
    Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff. This type of deeper relationship building potential is unique to social media, and a critical part of any content marketing plan.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard. “I’m Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.
  • LEAD LIAISON  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] Insightly and Lead Liaison Solidify Partnership
    Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison helps convert visitors and push new conversions into Insightly. Once those relationships have been established, users are only a few clicks away from a seamless integration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Conversion, Interactive] 3 Little-Known Ways to Use Content Marketing for Client Education
    Why aren’t people seeing or interacting with my Facebook posts? Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. best practices business relationships business strategy Content Marketing Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month!
  • PUREB2B  |  TUESDAY, APRIL 11, 2017
    [Conversion, Interactive] Are You Managing Your Leads Effectively?
    Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Some prospects need more time and information before purchasing, which leads to delayed conversion and a longer sales cycle. Lead management helps businesses and organizations determine where their leads are coming from and which lead generation source is generating more conversions.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Conversion, Interactive] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Are you relying solely on text or using interactive content?
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Conversion, Interactive] The Eight Best Social CRM Tools
    Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both capture prospect and customer contact data, organizational structure, and interaction history. Small business CRM system that lets you import and organize contacts and collect data about contacts based on behaviors and marketing interactions.
  • ACT-ON  |  WEDNESDAY, APRIL 5, 2017
    [Conversion, Interactive] Sales and Marketing: Tearing Down the Silos
    Marketing teams are often tasked with converting new leads from social media interactions, emails, and website visits into customers – traditionally a sales role. If sales reps are using a CRM platform to manage their customer relationships and marketers are using a marketing automation platform to manage their leads and these two systems aren’t sharing information, it’s a recipe for disaster. Sales is sales and marketing is marketing, and never the twain shall meet ….
  • VIDYARD  |  TUESDAY, APRIL 4, 2017
    [Conversion, Interactive] Last Chance to Register for Fast Forward on April 11
    From seasoned sales leaders taking their teams to the next level with video, to marketing trailblazers that wrote the book on driving more conversions with video, there’s something for everyone at Fast Forward. For Marketers: Video may be changing the way marketers are interacting with prospects, but it’s not the only shift that’s happening. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind.
  • MODERN MARKETING  |  TUESDAY, APRIL 4, 2017
    [Conversion, Interactive] 10 Ways CMOs Can Help Grow Their Companies
    It’s an investment that pays one of the largest returns because it's the talent is what offers good ideas, passionately enacts your strategies, and builds relationships with the audience. Don’t forget that mobile has become one of the largest channels so have a mobile marketing strategy to interact with customers here. Spend more time on direct customer and prospect interaction.
  • BIZIBLE  |  MONDAY, APRIL 3, 2017
    [Conversion, Interactive] Successful B2B Lead Generation Measurement In 7 Steps
    At the top-of-the-funnel people interact with content and these people get rolled up into accounts. But it can also be conversion rates, pipeline generated, or MQL’s generated. If you’re measuring conversion rates then choose the funnel stage you’re most interested in. For example, conversion rates from content download to product demos. Correlation is the strength of the relationship between your variables and is measured in a standardized number between -1 and 1.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Conversion, Interactive] The Ultimate Guide to Interactive Marketing
    Enter interactive marketing. . . What is Interactive Marketing? The Harvard Business Review defined it as: "The term interactive, as we interpret it, points to two features of communication: the ability to address an individual and the ability to gather and remember the response of that individual. That's why interactive marketing is more effective at educating buyers: ( Source ). Why is Interactive Marketing So Effective? 9 Examples of Interactive Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Conversion, Interactive] What’s Ahead for Social Media: Live Video, Influencers, and Content
    This is an invaluable platform to encourage two-way conversations, opening the door for you to create brand advocates. According to his research, businesses that include influencers in their marketing campaigns have seen a 10x increase in conversion rates. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Developing a relationship takes time.
  • KEO MARKETING  |  THURSDAY, MARCH 30, 2017
    [Conversion, Interactive] What is the Number One Strategy for Effective B2B Lead Generation?
    – Source: Harris Interactive. Also, email messages are the primary form of lead nurturing; once the email address of a potential client is acquired, the company can begin a “drip” campaign of reaching out to the prospect with a set of email that follows up with the prospect and encourages conversion. The significance of the content builds the relationship which can ultimately lead to a sale. The answer to this question is “that depends on who you ask”.
  • CONTENT STANDARD  |  THURSDAY, MARCH 30, 2017
    [Conversion, Interactive] Part Magic, Part Science: Marketing Tips from March Madness
    Every March, college basketball is the top subject of conversation at work, even among people who have never professed an interest in sports. There is a direct relationship between this mirror neuron activity and the ability to have empathy, which means that shared experiences have a deep, important emotional grounding. On social media, conversations and interactions are main drivers of a brand’s visibility and content ROI. Your bracket is busted? Join the club.
  • DISTRIBION  |  WEDNESDAY, MARCH 29, 2017
    [Conversion, Interactive] How to Respond to Negative Customer Feedback on Social Media
    Transform negative social media feedback to positive relationships. Remember that when you are speaking with the customer, you are the face or voice of the brand even when the conversation goes in an aggravating or unpleasant direction. Doing so will confirm that you value their business, and more often than not, turn a bad experience into a positive relationship. Finally, hire a social media manager to be in charge of interacting with the public and handling feedback.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Conversion, Interactive] The 17 Best Social Media Management Tools
    is a true relationship-building tool that takes Twitter from noisy to nurturing. Build better relationships by listening in on conversations happening around your industry, business or niche.” In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. Other features include publishing, collaboration, customer relationship management and mobile tools.”
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Conversion, Interactive] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    And yet an unbelievably small number of people now cause about 90% of the impact on conversations (across pretty much any metric), so there’s a huge opportunity to be had if we can identify and leverage those voices. A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] Who Should Be Part of Your Account Based Marketing Team?
    Orchestrates all marketing interactions. Manages relationship with Executive Sponsor. Aligns all conversations around account needs. Reaches out to the account to build relationships. Nurtures relationships over time. Teamwork is everything in sports. And it plays a big role in nature. Account Based Marketing is a team effort. A successful account-based effort is both resource-intensive, and cross-functional.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Ideally, you want to see the “big picture” and know exactly how prospects move through your sales funnel and what specific tactics increase the likelihood of conversion. Closed-loop reporting allows you to gain insights into how your audience interacts with your brand and its content.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Even if you don’t feel like you’re quite ready, you can catapult your understanding of the platform just by soaking up all the good knowledge and conversation from other MCEs, Champions, and every other practitioner you come across.—
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Conversion, Interactive] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    70% of marketers say that interactive content is effective at converting site visitors. Conversations about how you’ll approach (and spend) on a marketing technology stack need to start today. Conversion Technology - these tools are used to convert traffic into leads and customers. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads).
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] 5 Lead Generation Strategies You Probably Never Thought Of
    Creating killer content – especially the interactive kind – is a great way to drum up leads. You might be surprised to find out that this will actually hurt your opt-in form conversion rates. The opt-in-box with the anti-spam statement reduced conversions by over 18%. When companies removed the navigation elements from their landing pages, they saw a lift in conversion rates. Adding opt-in forms in a variety of places around your website is another great tactic.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Tips on How to Be More Personable on the Phone
    Keep good notes when you interact with people on the phone. Then, you can refer to those notes to add a personal touch during later phone conversations. It also strengthens your relationship with that person, allowing them to trust you (and your business) more. Have a Personal Conversation. Set aside a few minutes at the start of the call to have a personal conversation. There’s a good chance that you spend a lot of time on the phone for work.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. When you focus your efforts on a small number of companies, it’s crucial that they’re strong enough to deliver high conversion rates. Anyone would be tempted to read content titled “Here’s what we think is affecting your conversion rate – a special report.”
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Is Content Marketing Killing Your Customer Conference?
    Consistently receiving high ratings in post-conference surveys are the activities where customers meet, interact with, and learn best practices from each other: case study presentations, “birds of a feather” dining tables, customers-only networking hours … you get the idea. Allow for and encourage attendees to meet and interact with each other. Rather, your “annual conference” needs to morph into a continuous two-way conversation you maintain with each and every customer.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] Mastering modern marketing technology leadership over 2 intense days
    VCs and CMOs increasingly have a symbiotic relationship in the marketing technology space, mutually evaluating a rapidly evolving landscape. They’ll describe how they applied interactive analytics to turn Pandora’s data into opportunities — a transparent and flexible approach to exploring and visualizing data, allowing marketers to get answers in real time and quickly take action on them. conversion data from email, display, affiliates, etc.)
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] How to Use Wistia: A Step-by-Step Guide
    Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Drones, Bots and AI oh my. SXSW highlights
    Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. Brands don’t want Google or Facebook negotiating the relationship with their customers. Make them tell stories, make them playful and interactive. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Why Your Business Needs Outbound Lead Generation
    The inbound relationship between consumer and brand is built on trust, and the provision of value, which I’m sure sounds pretty good to most marketers. A face-to-face conversation is priceless. People crave real interactions, and many outbound tactics provide that. They are the ones who personally interact with your clients. Brands are becoming increasingly dependent on the internet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] How to Create an Organizational B2B Content Marketing Strategy
    Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. Many marketers believe that simply publishing great B2B content is all you need to increase your website metrics and conversion rate. How could they best navigate to a conversion with you?
  • CONTENT STANDARD  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    This made sense, considering that a good client relationship rested on audience members trusting the brand with their savings, income, and financial dreams. On the other hand, a bank that actively engages in conversations about distrust and provides useful information that, say, simplifies a process that people perceive to be unnecessarily complex might be able to set themselves on the right side of changing public opinion.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] 9 interview hacks for being the most memorable martech candidate
    At the least, it’s a relationship accelerant — we’re building a foundation for deeper conversations later on. Try peppering a couple of personal details into your conversations. Some need to physically interact with things. With a portfolio, you can engage more of the senses, while grounding the conversation in specifics of your work. That will put our conversation into context.”
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] Micro-Influencer Marketing: A Comprehensive Guide
    Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. more conversations than the typical Instagram users -- largely because they're passionate and knowledgeable about their particular interest area. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Conversion, Interactive] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. Collaboration, however, is being redefined today towards trust-based relationships. Illustration entitled Insight by Yu Luck.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Conversion, Interactive] 10 B2B Lead Generation Strategies for 2017
    Your sales personnel are the ones who interact with your clients, so it’s important to get their qualitative feedback so you can combine it with your quantitative data. Proper sales and marketing alignment usually results in higher conversion rates, better performance from both departments, and a more functional working environment altogether. It helps you build a relationship with them. Build and Maintain Relationships Through Social Media.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Conversion, Interactive] Why Every CEO Should Have a Social Media Presence
    Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. While you may not have the time to converse with prospects beyond the sporadic 144 character tweet, your sales team will. 4) Don’t just post, interact with your community . Interacting with your community shouldn’t only be viewed as a means of increasing your followers, but a means to network too.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Measurements showing the path to conversions, transactions, and sales are also used. SOCIAL MEDIA IS ABOUT CONVERSATIONS AND CONTENT: Myth.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] How Digital Connectivity Impacts Marketing Teams
    It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m Digital technology only feels “connective” insofar as it contributes to our relationships, abilities, accomplishments, and general wellbeing. Our language describes both of those interactions with the same word: connect (and its derivatives). to start conversations that probably wouldn’t have happened among employees otherwise.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Conversion, Interactive] 5 Ways to Drive the Success of Influencer Relations
    Employees’ lack of confidence in building personal relationships. This puts you in good stead to focus on a long term influencer relations plan; building relationships with key influencers in which you can reap huge success perhaps 3-6 months down the line. Content is a huge conversation starter and an opportunity to receive high levels of social media engagement, therefore, a perfect opportunity to develop relationships with influencers.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [Conversion, Interactive] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Conversations with customers would be influenced by the context of all previous conversations, allowing for the best possible customer experience. However, to accomplish this type of high-value customer relationship from a technology perspective, brands need to marry anonymous with known customer profiles and make sure they are consistent across each touch point.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] How to evaluate a B2B Inbound Marketing Agency
    A good marketing agency relationship always begins with goal-setting for the campaigns and overall long-term outcome. Working environment and team interaction. Agencies and company employees need to interact regularly in order to track and maintain the campaigns as well as solve problems that may arise. Regular review of goals, key performance indicators (KPIs), achievements and challenges are all an important part of team interaction.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] Interactive Content, Marketing Automation, and the Engagement Economy
    In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience? Why should we use interactive content and marketing automation? What happens when target audiences start interacting with companies?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Conversion, Interactive] Social media strategy leaders: Kerry Gallagher
    I learned how to navigate relationships with people whose jobs were focused on the company’s need to credible, legal, and safe. I worked with an agency, which although I had just come from one, was a learning experience to navigate the relationship from the client side. We work with agencies, but our relationship is clearly defined. Executives do want to know about how social media impacts conversion. Introduction to the Interview.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Conversion, Interactive] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    By linking data from different sources to a lead, we build a more complete view of the client and even identify relationships between various contacts. In such cases, the vendor needs to be able to report on issues such as the ongoing impact of marketing interactions and their effect on customers’ lifetime value to the company.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Conversion, Interactive] How to Drive Considered Purchases in Consumer Marketing
    For consumers who are in the market for a considered purchase, this relationship is especially important since they’re often purchasing products with high risk and reward. In this blog, I’ll cover five features of an engagement platform that allow you to differentiate your brand and keep it top-of-mind, while properly supporting the downstream conversion of purchases: 1. Centrally-Captured Interactions.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Conversion, Interactive] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    This could go a long way in building relationships with these accounts. In broad-based marketing, conventional metrics such as leads, conversions, and MQLs are used to determine program, channel, and campaign performance. Web traffic: See how many people from target accounts visit your website and how well the personalized web experiences drives content engagements, downloads, conversions, and other desired actions.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 1, 2017
    [Conversion, Interactive] How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits
    To continue on this dating-marketing analogy, let’s look at some more connections to help marketers identify potential lead-relationship-building stumbles. A strong nurture streams looks to further engage the lead's interest and build a relationship. Employing interactive elements throughout the content allows for more insights to be gathered so when sales does make the call, they at least have a conversation starting point other than just “saw you downloaded an ebook.” . .
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Conversion, Interactive] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! Instead of blasting a lead list with one-off emails, automated drip marketing campaigns give you the ability to plan out interaction pathways that take prospects on a customized journey based on their behaviors and preferences. Customer relationship management (CRM) integration is also key to lead nurturing success.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 29, 2017
    [Conversion, Interactive] New Approaches To Understand Customers Needed In A Digital Transformation World
    In one case of working with an international supply chain platform, we learned that how the brand was framing a narrative in their content and conversations actually resulted in an unintentional negative view of the brand. As mentioned in my previous article, the impact of digital transformation is changing the way people conduct business, behave, work, socialize, interact, and perform activities. Illustration by Nikita Kozin.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Conversion, Interactive] The 7 Characteristics of Great Marketing Content
    Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. By focusing on a single individual, you give yourself the freedom to pursue a meaningful conversation, which helps you create content (a single piece or a series) that addresses the person’s unique issues, challenges, and aspirations. If a PDF is still the best choice, could it be interactive?
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Conversion, Interactive] The Sales Tactics You Need to Know for 2017
    Consumers now use websites, blogs, whitepapers, customer testimonials, social, and other channels to glean all kinds of information about you and your product, which is vastly different from how people used to learn about products: mostly, salespeople would reach out and engage someone in a conversation. Takeaway #2: The human need for relationships means there will always be a need for a sales team—if sales teams embrace personalized strategies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Conversion, Interactive] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. Sure, the homepage is important, but your landing page is where you initiate a relationship.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Conversion, Interactive] What to do with a New Lead
    However, if you want to develop a strong relationship with your lead, you need to get the right data about them. You won’t get any meaningful interactions through impersonal and generic emails. Remember when we talked about treating your relationship with leads as a relationship with friends? You don’t stop interacting just because you’ve achieved friend-status. You keep the conversation going.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Conversion, Interactive] MarTech: Top 100 Influencers and Brands
    Scott Brinker – Co-founder & CTO of ion interactive ; Editor of chiefmartec.com ; Program Chair of MarTech. The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. These accounts were then added into our Influencer Relationship Management software ( IRM ).
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Conversion, Interactive] How to Plan Marketing Content Around Event Promotion
    This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. It could be in the form of a blog post promoting sessions to look forward, an invitation email to specific talks or parties, or an interactive guide that provides personalized results for key event highlights. What conversation could I begin with my audience to stay top of mind?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Conversion, Interactive] How to Plan Marketing Content Around Event Promotion
    This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. It could be in the form of a blog post promoting sessions to look forward, an invitation email to specific talks or parties, or an interactive guide that provides personalized results for key event highlights.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Context sheds light on connecting audiences to an overall experience, not just a one-off interaction. Owned media works best for long-term marketing goals, like deepening consumer relationships with the brand. A long-term strategy needs longer-term metrics, including brand perception and increased loyalty, versus short-term metrics like sales conversions. With a direct relationship with an audience, owned content and customer experience can shine.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] [VIDEO] The Value of Sales Intelligence vs Data
    Sales data turns into intelligence, similarly, when it comes to life because of the context it lives in – of the relationships around it. Electricity is typically powered on by a generator that has been intelligently designed to take advantage of the relationships between magnetism and electricity. Sales data turns into intelligence, similarly, when it comes to life because of the context it lives in – of the relationships around it.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Conversion, Interactive] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. They can then prioritize leads according to viewing history which is then pushed into existing customer relationship management (CRM) systems and other business applications.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Conversion, Interactive] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    To optimize their performance in the V-Zone, marketers should become proficient in 12 key “powers” ‒ including tackling only big issues, aligning marketing with the company’s priorities, forming alliances and cultivating non-marketing relationships, helping their teams spot trends and maximize revenue based on them, and focusing on goals that will benefit their company’s customers. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Conversion, Interactive] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. This way, participants can spread the word with their community and with every mention, you’re able to continue building the relationship by engaging and acknowledging their posts.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] How to Avoid Working in Silos that are Bad for Your Content Strategy
    Be able to build a better content strategy that works for everyone interacting with and using content. Here are some tips to get your content team introducing more collaborative relationships within the larger marketing team, sales and customer success. This isn’t a one-time conversation –regularly check-in to find out which content pieces have stopped working and what they need to be replaced with.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] National Trivia Day 2017
    As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Digital marketers are now looking to stand out from the busy online environment and reach customers in this more conversational and effective way through interactive mediums. Interactive is ideal. Marketing has changed.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Conversion, Interactive] Our Top 10 Blogs of 2016 at a Glance
    We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. 10 Ways to Engage Your Audience with Interactive Content. 10 Ways to Engage Your Audience with Interactive Content. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. How Brands Can Create Lasting Relationships on Social Media.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Conversion, Interactive] Top Digital Marketing Trends for 2017
    This is marketing that collects and analyzes data from all points of the marketing and sales cycles to enhance the buyer’s journey with timely targeted interactions at all points in the sales funnel. New marketing combines first-party data with analytics from previous and current interactions to produce optimized campaigns across multiple devices and channels.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Conversion, Interactive] A 3-Point Health Check for Your Marketing Strategy
    Your relationships with potential and existing customers are like muscles—properly exercised, they can lead to strong and powerful revenue outcomes. Instead of aiming to send out a weekly or monthly message, define your relationship or education objectives–this is often supported by writing out a value-adding statement while planning your communications. Adding value at each touch point is a great way to ultimately deliver on your goals for driving conversions and revenue.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Conversion, Interactive] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017. Recommended reading: 10 Ways to Engage Your Audience with Interactive Content. #23. Recommended reading: How to Build a Content Conversion Funnel.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Conversion, Interactive] 8 commonly overlooked ways to make social media work for you
    Social media is interactive, and this interactivity is one of the reasons people love using social media so much. When you use social media for business purposes, you need to keep this point in mind and find ways to interact with your customers. An excellent way to create this interaction is by adding questions to the end of your posts or by tweeting questions tied to your posts. Are you getting the most out of social media?
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Conversion, Interactive] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    If they watched your Premium Explainer all the way through, they’re very likely ready to learn more, and you can help guide them farther through the funnel with a great CTA (maybe through this lovely Interactive Player !). To keep your relationship with your customers going strong, your events are a perfect place to showcase video. Conversion? Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Conversion, Interactive] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    What are the key milestones in a prospect’s journey that translate into a new conversion? Respond: While it’s important to segment your audience, each person within the segment will interact in different ways with your brand. Like any good relationship, we want someone to engage with us on a personal level, not just talk at us—and your prospects and customers want the same thing.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Conversion, Interactive] The Rise of Account Based Thinking
    To support selling into a large account effectively, it’s critical that your team understands how each individual fits into the larger account and has a sense of the relationships, influences, and connections that bind them together. Your marketing team needs to understand the context of the account relationship to decide how to interact with any new person that comes into the system.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] Chatbots: The future of conversational commerce and marketing
    One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Creating conversations, not messaging. “We We’re long on the idea that conversational interfaces will continue to evolve.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships. Data Rich and Interactive. Interactive content will set your website apart from the competitors. Interactivity works because.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Beyond Content: Leveraging Branded Entertainment in B2B
    The definition is pretty loose, but Adweek considers it content that starts a conversation around a product, service or set of values; aligns your brand with a force for good; and/or builds a story universe around your products or services. In an age where technology is offering more dynamic, interactive delivery options and people are consuming video at enormous rates, it’s more important than ever to make it an integral part of your marketing mix right from the start.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Beyond Content: Leveraging Branded Entertainment in B2B
    The definition is pretty loose, but Adweek considers it content that starts a conversation around a product, service or set of values; aligns your brand with a force for good; and/or builds a story universe around your products or services. In an age where technology is offering more dynamic, interactive delivery options and people are consuming video at enormous rates, it’s more important than ever to make it an integral part of your marketing mix right from the start.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Solving the Inbound vs. ABM Contest with Content
    These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. Salespeople aren’t waiting around for one contact from that company to engage with your content organically to spark a conversation. They are reaching out with every tactic they can to earn a call and to establish the average seven relationships within an account that it takes to close a b2b deal.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Conversion, Interactive] 5 Disruptions to Marketing, Part 3: Vertical Competition
    AR, MR, VR, IoT, wearables, conversational interfaces, etc. The traditional martech and adtech vendors that marketers have relied on for a “unified” interface to the digital channel will face increasing competition from Internet services and client interfaces, who will seek direct relationships with (and monetization from) marketers. Click the image above for a larger version of the illustration.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions. Use your marketing automation platform to trigger the send of direct mail based on an account’s interaction with your campaign assets – did they download a white paper?
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions. Use your marketing automation platform to trigger the send of direct mail based on an account’s interaction with your campaign assets – did they download a white paper?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] Marketing Automation for Sales Development: An Essential for Revenue Success
    As a sales rep, what you do with this information and how you leverage it in your follow-up can really make the difference in building relationships with your leads. These prospects should also be engaged with valuable content, calls, and emails for at least 15 days after they become an MQL to continue to build the relationship. You can start the conversation by mentioning the recent follow-up attempts and remind them of their initial interest.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Conversion, Interactive] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Tie direct mail to interactive marketing. Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. The first direct mail piece is all about starting a conversation. Building this relationship will create the framework for future sales.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] 6 Ways to Get Inspired to Create Content
    Russell Sparkman, CEO of the New Jersey-based Fusion Spark Media , connects inspiration and strategy: These days, we begin relationships with clients by asking the question “What’s your p urpose?” By contrast, Andrew Dennis prefers less quiet focus and more interaction as a content strategy: At Page One Power, we believe in collaboration. Conversion Conference is a great event if you’re interested in conversion rate optimization.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. Conversely, one of the advantages of an open system is that you can pick the types of solutions you need and have them integrated into your own custom martech stack. As each new year approaches, marketing teams often search for ways to be more productive and successful.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Would you do a better job connecting and a building a relationship? At its core, marketing is about building relationships. Why do we do things that we think scale when at its core relationships are not scalable? And dehumanize your interactions with them. We know when we’re treated as objects (we’re just a conversion, a click, or an increase in lead score). We want to connect and form lasting relationships with our clients.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. A high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics. Your B2B website is your most potent business development tool.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. A high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics. Your B2B website is your most potent business development tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. blogging business strategy Content Shock customer acquisition Social Media Strategy business relationships mars dorian social media strategy
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] Thought Leadership Marketing for the Subject Matter Expert
    Interact With Other Experts. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. Generally this happens in one of three ways: Direct Interaction. This approach involves working with people directly, perhaps as a client or coworker — interacting with colleagues in meetings, in educational settings or at conferences. This relationship is shown in Figure 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Conversion, Interactive] 3 Things Marketers Can Be Thankful For
    Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Want to clone a drip campaign…and still be able to track conversions for each one?
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