How interactive case studies can leverage your conversions

RockContent

By creating engaging experiences, you optimize the buyer’s journey along the sales funnel and boost your conversion rate. The answers to this question may vary, but the fact is that investing in interactive content is currently the most effective way to engage the buyer.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. B2B buyers are also embracing the remote model of interaction. Buyer Interactions Need An Overhaul. What is Buyer Interaction Design??

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Generate Revenue with Your Interactive Content

RockContent

That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue. Interactive ebooks.

Examples of Tech Companies Using Interactive Content to Drive Leads

RockContent

By investing in Interactive Marketing. The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . The interaction results in several benefits, which we will address in this text.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers. It's 2019.

Increase your conversions with an interactive email marketing strategy

RockContent

In this article, we’ll present the latest possibility for email marketing: interactive email marketing , including: What is interactive email marketing? What are the benefits of using interactive materials in your campaigns? What is interactive email marketing?

How to create a seamless interactive voice experience

ClickZ

30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology. Download the free guide, Introducing the Interactive Voice Experience, from ClickZ.

How Conversational Intelligence Data Improves Sales Conversions

InsightSquared

Increasingly, a major part of that big picture is conversational intelligence data. It’s one thing to manage the recording, but to truly analyze these conversations and benefit from the insights they provide is entirely different. Conversational Intelligence Data Makes You Competitive.

How To Create An Interactive Content Funnel That Segments & Converts

Webbiquity

One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. From quizzes and calculators to polls and many other options, interactive content requires people to become more than passive viewers.

How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? That way, you aren’t leaving any conversions on the table by creating a poor mobile user experience (UX) on your site. What is Mobile Conversion Rate Optimization?

Engage Your Readers With Interactive Storytelling

RockContent

We need engagement — and that’s exactly where interactive content plays its role. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. What are the benefits of Interactive Storytelling?

What is interactive marketing?

RockContent

This is where Interactive Marketing comes in. By using elements with traits of interactivity, it’s possible to optimize all stages of your sales funnel, from attraction to conversion, through nurturing. In this post, you will find out: What is Interactive Marketing?

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%

Outgrow

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. This is an interactive quiz case study by Outgrow. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content!

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

RockContent

Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users. The characteristics of interactive content alone tend to promote engagement and increase page time.

4 quiz ideas for your Interactive Content strategy

RockContent

That translates to lead generation, more conversion, and higher revenue. One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply.

Five Ways to Boost Your Conversion Rates

Webbiquity

Here are five of the most effective techniques to boost conversion rates. They’re not only a way to introduce a CTA on a page that isn’t ideal for one, but they also typically result in much higher conversion rates than embedded CTAs. Guest post by Natasha Lane.

5 ways interactive content improves customer engagement

Seismic

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. How to use interactive calculators in a SaaS strategy?

Outgrow Interactive Case Study: How Castelazo Content Increased Conversion Rates With Outgrow

Outgrow

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Why did they choose interactive content, and specifically Outgrow? Higher Conversion Rate .

Four Ways to Beat Out the Competition With Interactive Content

Marketing Insider Group

One powerful solution is to create interactive content. According to a recent Demand Gen Report , 51% of buyers find interactive content helpful when tackling business challenges. Users can engage in a two-way conversation rather than passively consuming information.

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. We will cover: Why use an interactive content strategy? Conversion rate.

Drive more sales using interactive content for sales enablement

RockContent

Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. We’ll talk about the following items: What is interactive content? What is interactive content?

Why Businesses Must Track All Customer Interactions

QuanticMind

Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions.

Conversational data shifting consumer privacy discussion

ClickZ

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. Interacting with a machine can be made to seem like talking to a person, but it’s fundamentally different.

How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

It tracks how people interact with your site and gives valuable data to let Facebook know who your target audience really is. Then you’d make sure that Conversion Tracking is switched to On : From there, Facebook will start gathering crucial data on users who interact with the ad.

Ads 98

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Interactive quizzes have everything that it takes to increase customers and revenue. Interactive materials, in fact, have already reached good results for companies that bet on them.

How to Collect First-Party Data with Interactive Content

RockContent

In this process, there is nothing more powerful than the proper use of interactive content. To understand how interactive marketing can be used to generate first-party data, we created this post. How can I collect first-party data with interactive content? Interactive Content

How to Boost Conversion Rates in 2020

Biznology

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right.

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. Interactivity is the key to generating value to the audience’s experience and accumulating positive metrics at the end of each month.

5 Simple Interactive Marketing Ideas for 2020

Martech Advisor

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Chatbots to get conversational.

Using Interactive Content Insights to Accelerate Your Sales Cycle

RockContent

By adopting interactive content to accelerate the sales cycle, companies are nurturing their businesses’ roots with fertile soil. From this point, audience engagement increases, followed by the conversion rate. Check out below an example of an interactive infographic.

Outgrow Interactive Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates

Outgrow

Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates. This blog is an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%. Conversion Formula is a company that offers lead generation solutions for senior living and care communities. Their goal is to maximize the conversion rate of your website traffic into usable leads.

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.

Interactive Email’s Opportunities and Challenges

Litmus

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Before we look at the challenges, let’s look at all the opportunities that interactive emails offer to marketers. Interactive Email Opportunities. Interactive quizzes.

Google Analytics 101: How to Track Your Conversions (Step-by-Step)

Optinmonster

Want to track your conversions using Google Analytics, but not sure where to start? In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. How to Set Up Conversion Goals. Tutorials conversions email list google analytics optins

23 Best Interactive Content Examples

Outgrow

23 Best Interactive Content Examples. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Why Interactive Content? Interactive Content Examples.