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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

iCrossing 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Rishi and I will then continue that conversation in the context of B2B marketing — although Rishi will explain how “consumerization” of the business buyer’s journey increasingly parallels the digital dynamics in consumer marketing. Meet innovative martech vendors on a level playing field.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# iCrossing (2). Will Traditional, Social Media Blend? Of course not.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming. Once you have the right people in place, you need to start with a conversation. Thanks, Laura, for initiating it.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

37% of b2b buyers have posted questions on social networking sites, 48% follow industry conversations on key topics of interest, and 59% “engage with buyers who have done it before.&# This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one.