Key Differences Between MQL and HQL for B2B Lead Generation
Only B2B
MARCH 20, 2024
The answer lies in understanding the crucial distinction between MQLs (Marketing Qualified Leads) and HQLs (Highly Qualified Leads). Optimizing your funnel based on this difference maximizes your ROI. Must Read: MQL vs. SQL: Which Lead Matterrs More and When? It’s a valuable tool for differentiating MQLs and HQLs.
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