Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. What is social media moderation?

Social Media 112

Social Media Media SWOT Guidelines 112

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. This lets you deliver segment-specific emails that boost engagement and conversion.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 113

Marketing & Strategy B2B B2B Thought Leadership Trade Show 113

Oktopost

AUGUST 24, 2021

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. Expanded media channels.

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Martech for events. We asked the question, how can you use software to drive more of offline relationships?” Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

FEBRUARY 23, 2023

After months and months of hard work, your event is finally over. Don’t miss out on this golden opportunity to whip out your event brief template and bring your team members together to fill it out with all the data you gathered from your event and tons of constructive feedback to help improve your future events.

Template 52

Template Work Management Tips Opinions 52

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Social Media 98

Social Media Webinar Metrics Social Marketing Marketing & Strategy 98

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Heinz Marketing

NOVEMBER 9, 2021

Spurred by the events in 2020, buyer and seller conversations moved almost exclusively online. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. COVID-19 accelerated Conversational Marketing adoption. 2021 Key Findings.

Marketing AI 97

Marketing AI Research Conversion Marketing Management 97

Martech

APRIL 28, 2022

Along the way, we chat about what we’re experiencing and share our thoughts on this emerging field of interactive marketing. currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events.

Paid Search Agency 84

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 84

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Social Media 140

Social Media Conversion Media eCommerce 140

SalesIntel

MARCH 14, 2024

Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness. This personalized approach increases the likelihood of conversion.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Engagement.

ROI 240

ROI Webinar Metrics Privacy Content 240

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Televerde

APRIL 17, 2024

The Incident A couple of weeks ago, I worked with my communications team to draft a company-wide message addressing a tragic event in the Middle East. The Lesson This experience served as a potent reminder that the depth of personal connections to global events varies widely. Let us not shy away from these conversations.

Intent 52

Intent Education Consulting Communities 52

Aberdeen

OCTOBER 19, 2022

The event was a great opportunity to learn and discuss company’s current and future strategy, speak with users from Aon, Toyota Financial, and Solera, as well as spend 1-1 time with company leaders discussing the state of the market in contact center and customer experience (CX). This post summarizes my takeaways from the event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Email segmentation is about having a meaningful conversation with each member of your audience.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Hubspot

APRIL 15, 2024

These clients are also open to new, often ‘stretch’ conversations with people they don't know and create opportunities for random interactions. Furthermore, they give context to the conversation and create opportunities to provide value.” They prioritize relationships over immediate sales.

Allocation 77

Allocation Work Management Trigger Marketing Marketing Management 77

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. In this blog, we’ll take a look at one of those metrics: buyer journey conversions. pages visited, emails opened ), targeted interactions (i.e.,

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Top Rank Marketing

MARCH 20, 2024

In the wake of increasing controversies including a substantial rise in bot traffic and hate speech , scores of users and companies are reassessing their relationship with X. Do you live-tweet events and breaking news? For a long period, Twitter was the go-to social media platform for keeping up with news and events as they happened.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52