How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Information to help buyers understand their problem and why to solve it. To do this, it must either instigate inquiries from your buyers or invoke curiosity and engagement when used by a sales rep or dealer rep in outreach or in support of conversations.

The What, How, and WOW Factor of Effective Conversion


As marketers, we talk and think about conversion every day. Sometimes, there are even multiple conversions within the same funnel stage. And if you are successful in driving conversions, ultimately, conversion after conversion, your prospects become paying customers, and later (hopefully) – raving fans. The “What” of Conversion. But for now, it is important to remember: the right conversion metric is key to understanding your campaign’s success.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Tips For Effective Landing Page Design


But with no real design to it, it’s unlikely to actually result in many conversions. The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers.

Quick Ways To Double Your B2B Sales Conversions In 2021


During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Cool Optical Illusions That Will Help Boost Your Conversions


Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. So how the heck can they help you boost landing page conversions?

How to Increase Your Mobile Conversion Rate (11 Proven Methods)


Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? That way, you aren’t leaving any conversions on the table by creating a poor mobile user experience (UX) on your site. What is Mobile Conversion Rate Optimization?

Five Ways to Use Colors to Create Effective Landing Pages


Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Guest post by Natasha Lane.

How Conversational Intelligence Data Improves Sales Conversions


Increasingly, a major part of that big picture is conversational intelligence data. It’s one thing to manage the recording, but to truly analyze these conversations and benefit from the insights they provide is entirely different. Conversational Intelligence Data Makes You Competitive.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. One of the most effective ways to retarget leads is by using buyer personas to personalize these ads based on their interest and behaviors.

Five Ways to Boost Your Conversion Rates


Here are five of the most effective techniques to boost conversion rates. They’re not only a way to introduce a CTA on a page that isn’t ideal for one, but they also typically result in much higher conversion rates than embedded CTAs. Guest post by Natasha Lane.

How Does Content Help Sales Be More Effective With Today’s Prospects?

Square 2 Marketing

Let’s center the conversation around what today’s prospects are looking for from your sales team. They’re looking for help. Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too.

How to Create Effective Thought Leadership Content

Marketing Insider Group

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. You’ll also probably find that content ideas come to you randomly, or that a conversation you have with someone gives you content inspiration.

How to Boost Conversion Rates in 2020


In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Offer help across platforms.

Improving B2B Marketing Conversion Rates with SLAs


In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However, the definition of conversion is sometimes difficult to agree upon, as it very much differs based on the perspective of those personas involved in GTM strategies.

How to Optimize Facebook Ads to Skyrocket Your Conversions


For more information, check out this helpful post: Facebook Retargeting Ads Made Simple (+ How to Create and Install a Pixel). It allows you to create effective “optin campaigns” like popups, floating bars, fullscreen welcome mats, and more. Conversion rates are NEVER 100%.

Ads 97

How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Having a remote workforce is also more cost-effective for employers.

Help 232

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]


For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. It helps answer all these questions and more. Conversion Optimization

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation

So do you invest your hard-won leads on your top performers, or do you try to help your weaker salespeople? What can you to do optimize your lead distribution process for higher conversion? For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. Preschedule appointments for the sales team — Help eliminate “telephone tag”.

Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

Martech Advisor

The only way you can use a chatbot effectively is if it fits into your larger strategy. It can be an amazing tool for conversion rate optimization. This concept applies to sales conversations as well. Streamline conversions. Chatbots are a hot topic these days.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How Remarketing Can Help Increase Conversions.

Tips and Tricks to Use Email Analytics for Better Conversions


There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. You need actionable insights that can help you choose the right direction for your marketing efforts. How to Improve Your Conversion Rates?

How the Halo Effect Drives Lead Generation

B2B Lead Generation

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. gaining a better understanding of what content is effective (65%). 3 Questions to Help Formulate a B2B Content Strategy.

Help 272

3 Highlights From the ‘Conversion’ Twitter Chat


Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. Conversation is also Conversion. Everyone was talking about using social media for conversion. Nearly all our Twitter chatters asked questions about conversion on social media.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. Numerous studies show that swift follow-ups increase conversion. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Improve your lead qualification process to increase “sales ready” lead conversion rates.

Google Analytics 101: How to Track Your Conversions (Step-by-Step)


Want to track your conversions using Google Analytics, but not sure where to start? In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. This will help Google tailor the data according to your business needs.

More Effective Enablement through Empathy


When I take a step back and think about what helped me be successful in these seemingly distinct roles, I noticed a common theme – empathy for my audience. By understanding my teams perspectives, I can find better ways of helping them communicate better with the customers and prospects.

Conversion Rate Optimization Statistics You Need to Know


Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy. What Is a Conversion Rate? But conversion rates can mean anything.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge


Marketing automation is all about conversion-rate optimization. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. It usually displays this information statistically and graphically, giving you insights at a glance into which campaigns are effective and which are not.

How is Omnichannel Remarketing Effective in Accelerating Conversions


Omnichannel remarketing is an effective strategy employed by the B2B ecommerce merchants especially during the holiday season. The company also witnessed a 161% increase in the conversion rate compared to the nominal ad campaigns.

eCommerce Conversion Hacks That’ll Double Your Conversion Rates

Altitude Branding

eCommerce conversion rates range from 1% to 2%. That’s a pretty good conversion rate. If you’re one of those who is facing trouble with your eCommerce conversion rates, don’t worry. We are here to help you. eCommerce conversion hacks to double your conversion rate.

Best Practices for Effective Email Drip Campaigns


But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. So let’s talk about how to plan and execute an effective email drip strategy so that you can sit back and watch the lead convert themselves!

7 Call-to-Action (CTA) Tools to Help You Increase Conversions


That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue. Here are seven tools for generating CTAs so can begin increasing conversions. industry, lifecycle stage) to help you tailor the CTA to them.

Why Marketers Must Have Customer Conversations

Marketing Interactions

It’s not unreasonable that business leaders might be involved, so I asked them to explain to me what the value is that will hook the business leaders and get them into a conversation about this product. Further discussion revealed that this “knowing” wasn’t informed by any customer conversations, it’s just the way they’d always done it or thought about how they take products to market. This is why it’s important to have customer conversations.

5 Effective Ways To Generate Leads Via Telemarketing

Only B2B

What makes it so effective? Telemarketers can bring around qualified leads which increase sales, as they will be directly involved in a conversation with the potential prospect. But an updated list helps you target your client/audience better.